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Hallmark Media’s on-demand streaming service is getting a facelift: Hallmark Movies Now is being rebranded as Hallmark+ starting this September, and will incorporate ad-free viewing with retail and product benefits, according to a report from our sister site Variety.
Currently, plans for on-demand service Hallmark Movies Now begin at $5.99 a month or $59.99 for a year; Hallmark+ plans will start at $7.99 per month or $79.99 per year. According to the report, the membership includes exclusive benefits and rewards, including monthly $5 Hallmark Gold Crown Store coupons, free unlimited eCards, rewards for shopping and surprise gifts.
As for its content, Hallmark+ will dabble in new genres and formats, and for the first time, the company will release a holiday limited series. Holidazed will follow six families from different backgrounds coming together over the holidays, and stars Dennis Haysbert, Erin Cahill, Holland Roden, John C. McGinley, Ian Harding and more.
The app will also feature original movies and unscripted content. Coming this fall, Jonathan Bennett will host Finding Mr. Christmas, a competition series that aims to find the company’s next leading man (get more details here). Lacey Chabert will honor real-life heroes in Celebrations With Lacey Chabert, and Wes Brown will host Ready, Set, Glow!, as he travels to some of the most festive displays around the country and meets the people who designed them.
Inspired by The Wedding Veil series of films, rom-com trilogy The Groomsmen will follow three lifelong best friends who stand up for each other at each of their big days. Jonathan Bennett, Tyler Hynes and B.J. Britt star.
The Chicken Sisters adaptation series will debut on the app in mid-September. In addition to the previously announced cast, Margo Martindale has joined as the narrator, and James Kot, Rukiya Bernard, Ektor Rivera and Jake Foy have been added.
Then in 2025, two more unscripted series will follow. In Small Town Setup, Ashley Williams will help parents play matchmaker for their adult kids, and in Home Is Where the Heart Is, Luke Macfarlane helps families renovate an important room in their home.
“Hallmark+ marks a seminal moment for Hallmark,” Hallmark president and CEO Mike Perry said in a statement. “By intertwining new, rich content experiences with tangible rewards and premium Hallmark gifts, we are delivering a unique, new program that reflects our commitment to spreading joy through our deeply beloved brand touchpoints.”
In addition, Peacock subscribers will continue to have access to Hallmark content the day after airing, Perry confirmed during the 2024 Summer TCA Tour.
Will you be subscribing to Hallmark+? Let us know your thoughts in the comments below.
Because we need more streaming companies.
I guess it’s been decided that “+” is now the universal designation for “streaming.”
They usually end up combining with another streaming service so I guess it’s appropriate.
This service is a specialty boutique streamer that could potentially have a loyal subscriber base. I am unclear from articles like this one if new movies will be available on this service. In particular Christmas movies during the season. If so, I will be very interested. But I also enjoyed their Jane Austen themed movies last February. I think the tie in with Hallmark stores and gifts is smart. I do think they need to have movies throughout the year that are a draw in order to avoid churn.
If your library supports Hoopla they have a Hallmark bingepass which gives you full access to Hallmark for a week for free. You can get that pass as many times as you have borrows.
I think it will definitely depend on if they’ll have current content available. I did a trial of their current streaming service a while ago and didn’t keep it because they didn’t have the latest movies and the selection they did have wasn’t great. The new shows are nice, but I won’t pay for this if I also have to have some other subscription with a cable provider or something to get their current channel content.
If it’s similar to Max with regular channel content plus extras I’m in
Get ready for more 8 episode only shows
Thank goodness for Peacock and Hoopla. That’s all I need.
Will cancel my HMN subscription before monthly rate increases. The additional “perks” are of no interest to me.
I’m so excited about this new channel coming to Hallmark Movies!! I’ve been a member to Hallmark Movies for quite a long time now and I’ve been enjoying this channel since I first started watching it! For me, I honestly can’t wait until these new shows arrive for me to enjoy! Thanku so much!!
OMG I Hope You Received My Last Message?? I’m So Excited Abojt Hallmark+ Just As You Are! So Excited About Watcjjnf Christmas Movies 24/7!😀
Won’t be interested in a series as listed. No DIY shows or matchmaking. Series like when calls the heart or Good witch and the way home. Love Heartland. And cheasapeake shores. Personally I don’t like the mysteries but I understand millions do.
Can we please retire the + from streamer names? Especially since we all know the + means “plus money” so appending a $ seems more appropriate.
I already subscribe to Hallmark Movies Now so I assume I will be subscribing to Hallmark Plus if it’s an automatic thing. If not, I will go ahead and subscribe to Hallmark Plus when it becomes available! Love me my Hallmark! All of them! ❤️
Ms Kathleen M McGarth OMG Me 2!! Looking Forward 2 Hallmark+ Btw My Name Is Mike I Live N Hou Tx! I Luv The Hallmark Channel Can’t Wait 4 Mid September 2 Arrive! Hoping Hallmark+ Will Show Christmas Movies!!😀
OMG I Hope You Received My Last Message?? I’m So Excited About Hallmark+ Just As You Are! So Excited About Watching Christmas Movies 24/7!😀