Nudge

In today’s episode of Nudge, Rory Sutherland explains how to Sell a £500 hoover Make a flight delay pleasurable Improve the London Tube map Persuade more effectively Make any cafe more popular Stop drink drivers It’s a cracker. (A version of this episode was released in 2021, but it’s been heavily edited so still worth tuning in to). Access the bonus episode here: https://nudge.ck.page/a48dd10ceb Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

What do election winners have in common? What makes a speech more persuasive? Are there tactics that every politician follows? And can we use these same tactics in our day-to-day work? I’ve spent the past week listening to nothing but election winning speeches. Today, I share what makes an election winning speech. Derek’s book Hit Makers: https://tinyurl.com/yeymzds8 Jonah’s book Magic Words: https://jonahberger.com/magic-words/ Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list

In today’s episode of Nudge, Rory Sutherland explains: The reason behind Brexit How doormen were undervalued What bees teach us about creativity The problem with R&D Amazon’s two way door Don’t miss this. (Warning this episode contains explicit language). Access the bonus episode here: https://nudge.ck.page/a48dd10ceb Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument. Access the bonus episode: https://nudge.ck.page/de30a8ac24 Tali’s book, Look Again: https://tinyurl.com/5n8p3btb Tali’s lab: https://affectivebrain.com/?page_id=161 Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

I’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course My endowment test: https://tinyurl.com/bv2umtup My scarcity nudge: https://tinyurl.com/376stytp My loss aversion nudge: https://tinyurl.com/5hyh9y4h My experiment with International Podcast Day: https://im.ge/i/PrV4l9 My consistency experiment: https://bit.ly/3sABZTU My curiosity gap experiment: https://bit.ly/3DiGasA

This is surely the most persuasive message on earth? It made 22,000 Brits agreed to 1,000 hours of community service, including, but not limited to; cleaning toilets at festivals, scraping chewing gum off the streets, and manually relieving sewer blockages. In today’s episode, Harvard Professor Todd Rodgers explains how. Access the bonus episode here: https://nudge.ck.page/b64397a286 Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list How 22,000 agreed to 1,000 hours of community service: https://tinyurl.com/y9znsvhn

Warning. This episode contains explicit language. In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or hinders a brand. Access the bonus episode here: https://nudge.ck.page/e1bed9bc16 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling. Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2

Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation. Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book: https://www.blackswanltd.com/never-split-the-difference Follow the Nudge newsletter: https://nudge.ck.page/profile

Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book: https://www.blackswanltd.com/never-split-the-difference Follow the Nudge newsletter: https://nudge.ck.page/profile

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

In today’s episode of Nudge, Rory Sutherland explains: When to tell smokers to quit smoking How to double McDonald’s orders Ways to make Londoners recycle Why pensions schemes are broken How to make high earners pay more tax You won’t want to miss this. (Warning this episode contains explicit language). Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course Reddit ads: https://imgur.com/a/BsCwx7n Reddit ads results: https://imgur.com/a/iEB4W79

I wish I had followed Prof Todd Rodgers’ advice earlier. Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Churchill’s plea for brevity: https://blog.nationalarchives.gov.uk/churchills-call-for-brevity/

I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier. Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Uri's previous episodes on Nudge: Episode One / Episode Two

In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know. Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Episode 70 of Nudge: https://tinyurl.com/vk2cxcuc Classic VW ad: https://tinyurl.com/52t4xny2 Avis "Try harder": https://tinyurl.com/4k93t3zv Ratner’s speech in full: https://youtu.be/Nj9BZz71yQE?si=Rf4Z0jkeofH4bQtk The Wasp (1984) book reviews: https://tinyurl.com/2mxhk6wf

Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was BS, but today I realise I’m probably wrong. See subtle tweaks in logo designs dramatically change how they’re perceived. Today, I talk to Professor Nazuk Sharma as she explains how tweaks to design can make people buy. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Connect with Nazuk on LinkedIn: https://www.linkedin.com/in/nazuksharma/ Nazuk’s Google Scholar Profile: https://tinyurl.com/bdduyt2k The story behind McBreasts: https://tinyurl.com/2pdbx8ak

Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrational. It doesn’t make sense. But so, it seems, are the pricing strategies of several major brands, from fashion, to food, to flights, irrational prices often trump rational approaches. Today, Melina Palmer, host of the Brainy Business, explains why irrational prices surprisingly sell. Melina’s podcast: https://thebrainybusiness.com/ Melina’s book (with free chapters): https://thebrainybusiness.com/nudge Fiji ad: https://tinyurl.com/yufdwdj9 Cleveland Utilities Response: https://tinyurl.com/4hhh45wj