Chromium Blog: The Science Behind Web Vitals

The folks at Chrome, talking about the business impact of hitting their Core Web Vitals thresholds:

We analyzed millions of page impressions to understand how these metrics and thresholds affect users. We found that when a site meets the above thresholds, users are 24% less likely to abandon page loads (by leaving the page before it finishes loading).

We also looked specifically at news and shopping sites, sites whose businesses depend on traffic and task completion, and found similar numbers: 22% less abandonment for news sites and 24% less abandonment for shopping sites.