The Ultimate Guide to Partner Programmes
2024 edition
Overview
Partner programmes are business strategies created by vendors to link them to their channel partners. These programmes aim to convince channel partners to recommend or sell the vendors’ products.
Partner programmes can come in many different forms, and all vendors have different ways of rolling out channel strategies. This can change depending on the market, size of business, and types of products sold.
These programmes often have many features, such as technical training and sales enablement, deal registration or marketing assets. There are often sales incentives, awards, recognitions, and other bonuses involved in programmes as well.
Analyst reports
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Gartner on CRM
Salesforce partners with NTT DATA to optimise applicati...
Thu, 16th May 2024
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Forrester Research on Hyperscale
Global IT service industry to reach $2 trillion by 2028
Mon, 13th May 2024
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IDC on Hyperscale
SAS expands managed services portfolio to Amazon Web Se...
Fri, 19th Apr 2024
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Canalys on IT Training
Infinigate launches digital platform to aid business di...
Mon, 15th Apr 2024
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Gartner on Firewalls
Radware unveils latest version of AI-based Bot Manager
Tue, 2nd Apr 2024
Expert columns
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By Piotr Korzeniowski of Piwik PRO
How to optimize your brand’s eCommerce site around key ...
4 days ago
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By Michael Coates of Aiven NZ
Managing data effectively in the face of changing regul...
Fri, 24th May 2024
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By Richard Sorosina of Qualys
Software supply chain security: Finding the weakest lin...
Mon, 8th Apr 2024
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By Sanjiv Verma of CommScope
Top three tech challenges and solutions Australian ente...
Tue, 2nd Apr 2024
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By Kate Massey of Searchspring
IWD 2024: Scaling for success - vision, values, and peo...
Fri, 8th Mar 2024
Interviews
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Discussing Managed Services
Exclusive: How SonicWall is staying ahead of cyber thre...
Fri, 24th May 2024
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Discussing Collaboration
Exclusive: Logicalis Australia highlights CIOs stance o...
Thu, 4th Apr 2024
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Discussing Software
Exclusive: How NetApp's S3 Academy is fostering new tal...
Tue, 20th Feb 2024
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Discussing Software-as-a-Service
Exclusive: What sets Exabeam apart from the competition
Mon, 15th Jan 2024
![Story image](https://cdn.statically.io/img/techday.com.au/../../../../../uploads/story/2023/10/26/preview_Hari_V.webp)
Discussing Developers
Offsetting the demand for AI skills in marketing with c...
Fri, 27th Oct 2023
More expert columns
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By Mani Keerthi Nagothu of SentinelOne
IWD 2024: The qualities that make women shine as CISOs
Thu, 7th Mar 2024
![Story image](https://cdn.statically.io/img/techday.com.au/../../../../../uploads/story/2024/02/27/preview_img-eP7yQ84o7tnYEDTmvqsN4u6v.webp)
By Staff Writer
QIC collaboration leads to Project Safe-Guard creation
Tue, 27th Feb 2024
![Story image](https://cdn.statically.io/img/techday.com.au/../../../../../uploads/story/2024/02/14/preview_img-WCfYmsozGQxrPameoPSjxTaI.webp)
By Nicola Stewart of Projectworks
Mastering year-round profitability at your consultancy ...
Fri, 23rd Feb 2024
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By David Griffith of Atturra
Why Data Readiness is critical for winning AI Deploymen...
Wed, 21st Feb 2024
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By Nabeel Mukhtar of BitTitan
MSPs are waiting – so why is it so hard to ask for help
Tue, 20th Feb 2024
![Story image](https://cdn.statically.io/img/techday.com.au/../../../../../uploads/story/2024/02/16/preview_Justin_Hurst.webp)
By Justin Hurst of Extreme Networks
Adopting AIOps in Network Management: Essential for Mod...
Mon, 19th Feb 2024
Top players
You can read more from the top players Vested, Ingram Micro, Microsoft, Hewlett Packard Enterprise, and Lenovo.
Recent news
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About Awards
Ingram Micro NZ wins 2024 HPE Financial Services award
2 days ago
![Story image](https://cdn.statically.io/img/techday.com.au/../../../../../uploads/story/2024/07/19/preview_techday_c89e88671bdee54db24f.webp)
About Collaboration
IBM & JLL launch new ESG reporting solution for commerc...
3 days ago
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About Resellers
Enzoic launches global partner program to combat cyber ...
5 days ago
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About Partner Awards
Barhead wins Microsoft ANZ Social Impact award for CFP ...
6 days ago
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About Sustainability
Logicalis Australia named Microsoft ANZ 2024 Azure Part...
6 days ago
More expert columns
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By Justin Hurst of Extreme Networks
Adopting AIOps in Network Management: Essential for Mod...
Mon, 19th Feb 2024
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By Jacob Lawrie of Projectworks
Projectworks on Leadership: Leading through growth
Mon, 19th Feb 2024
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By Nyuk Loong Kiw of Spark
Combating cybercrime in NZ with a robust cybersecurity ...
Wed, 17th Jan 2024
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By Greg Tilton of CSG
Why you can't afford to overlook ODA: The catalyst for ...
Mon, 8th Jan 2024
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By Shant Soghomonian of Dell Technologies
Partners are essential: hybrid, multicloud, and cyber r...
Thu, 21st Dec 2023
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By Rob Dooley and Sabeen Malik of Rapid7
Why 2024 is set to be a pivotal year in cybersecurity
Mon, 11th Dec 2023
Even more expert columns
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By Rob Dooley and Sabeen Malik of Rapid7
Why 2024 is set to be a pivotal year in cybersecurity
Mon, 11th Dec 2023
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By Robin Long of Rapid7
Increase cyber effectiveness and innovation through ope...
Thu, 19th Oct 2023
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By Afsa Chorwadwala of SuperPay
Startup marketing on a budget: Strategic blueprint for ...
Thu, 5th Oct 2023
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By Aden Axen of Atturra Managed Services
Why PaaS on private cloud is winning over ANZ companies
Wed, 4th Oct 2023
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By Etuate Cocker of Exclusive Networks
Who you gonna call? (When shared responsibility muddies...
Mon, 25th Sep 2023
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Microsoft recognises top ANZ partners in 2024 awards
6 days ago
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