The Ultimate Guide to Marketing Technologies
2024 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports
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FMI on MarTech & Hybrid Cloud
Global cloud governance market to reach USD $3.87bn by ...
This month
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IDC MarketScape on MarTech & UC
NICE named leader in IDC MarketScape for CXone Mpower l...
Last month
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Gartner on MarTech & Storage
Pure Storage provides glimpse of the future of data sto...
Last month
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Forrester Research on MarTech & CDP
Chargebee appoints new leaders as market reaches USD $1...
Last month
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Forrester Wave on MarTech & IT Training
Kore.ai appoints Richard Oldham as Head of Pre-Sales fo...
Last month
Featured news
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About Developers
Exclusive: DataStax thrives with AI-driven customer suc...
This month
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About Data management
Exclusive: Informatica reveals benefits of CLAIRE GPT
Last month
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About Investment
Exclusive: How Cado Security continues to innovate
Tue, 21st May 2024
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About Data management
Exclusive: The ten year partnership between NetApp and ...
Thu, 16th May 2024
Expert columns
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By Jukka Yliuntinen of G+D
How payment service providers and merchants can enhance...
3 days ago
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By Digital Boost
The mindset and skills every SME should invest in NOW t...
3 days ago
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By Piotr Korzeniowski of Piwik PRO
How to optimize your brand’s eCommerce site around key ...
4 days ago
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By Raghav Sibal of Manhattan Associates
People are talking about RFID again… Here’s why
Last week
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By Miles Toolin of Eagle Eye
Why ‘MACH’ is not just another tech stack ‘buzzword’
Last week
Interviews
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Discussing Developers
Exclusive: DataStax thrives with AI-driven customer suc...
This month
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Discussing Data management
Exclusive: Informatica reveals benefits of CLAIRE GPT
Last month
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Discussing Investment
Exclusive: How Cado Security continues to innovate
Tue, 21st May 2024
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Discussing Data management
Exclusive: The ten year partnership between NetApp and ...
Thu, 16th May 2024
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Discussing Software
Exclusive: How Fluent Commerce is shaking up the OMS in...
Mon, 15th Apr 2024
More expert columns
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By Teresa Sperti of Arktic Fox
Australian retailers struggling to deliver best of bree...
This month
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By Roch Muraine of Alcatel-Lucent Enterprise
Better connectivity for smarter transport
This month
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By Chris Ponton Dwyer of Zepto
How PayTo is changing the payments game for telcos
Last month
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By Simon Le Grand of Lightspeed
Clicks, customers, and ROI: Harnessing the power of mul...
Last month
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By Karlie Taylor of SHOPLINE Australia
Leveraging loyalty: How are retailers approaching reten...
Last month
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By Sharryn Napier of GitHub
How to navigate the micro-macro dichotomy of GenAI
Last month
Top players
Recent news
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About Social Media
Adobe reveals USD $14.2 billion online sales during Pri...
2 days ago
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About Developers
GitHub reveals Australian developer trends, impact of C...
2 days ago
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About Social Media
Vodafone offers free roaming in France for sporting eve...
3 days ago
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About Storage
DapuStor & Pliops unveil superior KVrocks storage solut...
3 days ago
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About Software-as-a-Service
Optimizely unveils new CMS with innovative Visual Build...
3 days ago
More expert columns
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By Sharryn Napier of GitHub
How to navigate the micro-macro dichotomy of GenAI
Last month
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By Craig Nielsen of GitLab
Preparing for a new AI-driven era in software developme...
Last month
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By Graham Jackson of Fluent Commerce
AI in Commerce: Why retailers need to beware
Last month
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By Billy Loizou of Amperity
First-party data getting you down? 5 Tactics that will ...
Last month
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By Amanda Springintveld of Spark
Enhancing customer experience with conversational AI
Last month
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By Sateesh Seetharamiah of EdgeVerve
Fix your digital transformation for real results
Last month
Video interviews
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Discussing Online marketing
Video: 10 Minute IT Jams - An update from Pixis with Ha...
Fri, 17th Nov 2023
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Discussing Business Intelligence
Video: 10 Minute IT Jams - An update from Amperity with...
Tue, 17th Oct 2023
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Discussing Content Management System
Video: 10 Minute IT Jams - An update from Storyblok wit...
Thu, 28th Sep 2023
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Discussing Printing
Video: 10 Minute IT Jams - An update from Ricoh Austral...
Tue, 5th Sep 2023
Even more expert columns
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By Sateesh Seetharamiah of EdgeVerve
Fix your digital transformation for real results
Last month
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By Annexa
The three trends supporting fintech growth in Australia
Thu, 30th May 2024
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By Rod Lester of NICE
Taking the next step forward in the contact centre evol...
Thu, 30th May 2024
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By Staff Writer
How AI will impact customer loyalty programs
Tue, 28th May 2024
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By Vasko Ckorovski of SHOPLINE
Cyber security in retail: How proactive measures build ...
Tue, 28th May 2024
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By Andrew Fraser of Lightspeed
Ecommerce isn’t replacing bricks-and-mortar retail; it’...
Tue, 28th May 2024
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By Annexa
How AI is used in cloud ERPs - now and in the future
Fri, 24th May 2024
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By Carl Warwick of BillingPlatform
How AI-powered billing can help your enterprise become ...
Wed, 22nd May 2024
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By Yann Burden of Pendula
SMS Marketing: Balancing Benefits for Telcos While Avoi...
Tue, 21st May 2024
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By Rob Hango-Zada of Shippit
Consumer-centric delivery: The next frontier of retail ...
Fri, 17th May 2024
More news
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About Ransomware
ReliaQuest report notes 20% spike in ransomware Q2 2024
4 days ago
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About Scams
Most Australians targeted by online scams, study reveal...
4 days ago
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About Fintechs
Australian banks lead in AI adoption but face key chall...
4 days ago
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About Webinar
Businesses turn to immersive phygital experiences for e...
4 days ago
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About Phishing
Kaspersky reports surge in hybrid phishing campaigns fo...
4 days ago
Even more news
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About Sustainability
Australian retail study shows gaps in unified commerce ...
4 days ago
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About Investment
Nasuni secures USD $1.2 billion investment led by Vista...
5 days ago
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About Mobile Apps
Raiffeisen Bank partners with Fivetran for data transfo...
5 days ago
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About Digital Literacy
97% of Australians targeted by digital scams, says PayP...
5 days ago
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About Business Intelligence
Adobe forecasts USD $14 billion online spend for Prime ...
5 days ago
Job moves
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Move at dataglobal
Nicolas Schwarzpaul appointed new CEO of dataglobal Gro...
4 days ago
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Move at Visa
Weel promotes Damon Hauenstein to dual CFO & COO roles
4 days ago
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Move at Optic Security Group
Optic Security Group promotes Vicki Barber to key direc...
Last week
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Move at Instagram
SleekFlow appoints Gao Lei as new CTO to drive tech str...
Last week
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Move at Microsoft
Hilary Oliver promoted to CCO to drive Tollring’s strat...
Last week
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