targeted advertising
The EC has found that Meta’s “pay or consent” offer to Facebook and Instagram users in Europe does not comply with the bloc’s DMA.
LinkedIn has confirmed it will no longer allow advertisers to target users based on data gleaned from their participation in LinkedIn Groups. The move comes more than three months after…
The Federal Trade Commission (FTC) on Thursday said it will ban the antivirus giant Avast from selling consumers’ web browsing data to advertisers after Avast claimed its products would prevent…
Disney Advertising held its annual Tech and Data Showcase today, revealing plans to roll out some of Hulu’s ad targeting capabilities to Disney+. When Disney+ launched its ad-supported tier last…
Meta centralizes more user and privacy settings across its apps, announces changes to ads controls
Facebook parent Meta announced today it’s further centralizing various user settings across its suite of apps — Facebook, Instagram, and Messenger. As a result, several existing settings will be relocated…
At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest.
A new report examing the impact of Apple’s privacy feature, App Tracking Transparency, indicates Apple’s ads business appears to have financially benefitted as a result of the feature’s launch. Now…
Reddit’s acquisition spree is continuing this morning with news that the company is bringing the audience contextualization company Spiketrap’s technology in-house. Deal terms were not disclosed, but Reddit says Spiketrap’s…
How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?
As regulation, platform dynamics and consumer choice continue to eat into the adtech stalwart known as cookies, it’s leaving a gap in the market for advertising solutions that can work…
As the major platforms are forced to innovate, advertisers who are willing to “be like water” and flow with change are going to come out ahead.
As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which it claims will be better for…
US podcast ad revenue to reach $2 billion in 2022 and top $4 billion by 2024, study says
In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the…
In the small hours local time, European Union lawmakers secured a provisional deal on a landmark update to rules for digital services operating in the region — grabbing political agreement…
The U.K.’s competition authority has accepted commitments from Google over how it develops the post-cookie future of interest-based ad targeting online under its self-styled “Privacy Sandbox” proposal. In an announcement…
What does Meta/Facebook’s favorite new phrase to bandy around in awkward earnings calls — as it warns of “regulatory headwinds” cutting into its future growth — actually mean when you…
Many startups are hyper-focused early on with their ads’ click-through rate (CTR) and the conversion rate (CVR) for purchases. This is good information, but it leaves so much more to…
SiriusXM figures out how to track audiences across its apps, including Pandora and Stitcher
The use of tracking cookies is winding down, and Apple’s anti-tracking privacy update has impacted mobile apps’ advertising revenues. But these changes have only prompted the adtech industry to get…
German publishers are the latest to band together to try to derail or at least delay Google’s “Privacy Sandbox” plan to end support for tracking cookies in Chrome via a…
The European Union’s chief privacy and data protection regulator has urged EU policymakers to strengthen proposed ‘transparency’ rules for political ads — calling instead for meaningful limits that would fully…
The European Parliament has definitively backed major limits on behavioral advertising during a plenary vote on amendments to the pan-EU Digital Services Act (DSA). The move looks set to crank…
A new bill seeks to dramatically reshape the online advertising landscape to the detriment of companies like Facebook, Google and data brokers that leverage deep stores of personal information to…
Over 30 civil society organizations, pro-privacy tech businesses and European startups are making a last-ditch pitch to try to convince EU lawmakers to put stricter limits on surveillance advertising as…
When cookies finally disappear, companies will have to evolve how they drive ad revenue. It will no longer be as easy as plugging into an exchange and watching revenue skyrocket.
To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.
With due diligence, an understanding of the fraud landscape and a commitment to keeping ad buys close to the publisher, you can make CTV deliver on the hype it has…
As we wrap the year, it’s become clear that “normal” is a thing of the past. This is a reality growth marketers live in everyday. What worked yesterday may not…
With audio advertising on the rise with no signs of slowing down, here’s what brands need to consider when diving into the growing audio pool.
It’s been well over two years since the UK’s data protection watchdog warned the behavioural advertising industry it’s wildly out of control. The ICO hasn’t done anything to stop the…
It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern about online microtargeting and big data techniques making…
