Julie Bornstein
Julie Bornstein initially worked in politics and investment banking before getting recruited by Nordstrom to transform its e-commerce operations. Her experience in retail continued, working at Urban Outfitters and Sephora. In 2015, she joined StitchFix as its COO.
Bornstein founded The Yes, an AI-powered retail platform, which was acquired by Pinterest in 2022. In 2024, she unveiled her next startup: Daydream, an AI-powered search engine for commerce.
Daydream rakes in $50M seed funding to build an AI-powered search engine suited for e-commerce
Online shopping trends are expected to stay strong this year, but e-commerce is more fragmented than ever. With brands selling on so many platforms — from TikTok Shop, to established…
How one founder turned her extensive retail experience into an entirely new kind of shopping
The Yes founder and CEO Julie Bornstein helped some of the world’s biggest and best-loved brands develop industry-leading e-commerce operations, and also served as COO…
Facebook and Instagram are making a bigger push into e-commerce, MasterClass raises $100 million and Microsoft launches a new project management tool called Lists. Here’s your Daily Crunch for May…
Former Stitch Fix COO Julie Bornstein just took the wraps off her app-only e-commerce startup, The Yes
After teasing the launch of their new startup last year, e-commerce veteran Julie Bornstein and her technical co-founder, Amit Aggarwal, are today launching The Yes, a women’s shopping platform that…
Backed by Forerunner Ventures, NEA and True Ventures, The Yes is an AI-powered shopping platform.
