Instagram Reels

Instagram just announced that it will allow users to add multiple audio tracks to their Reels worldwide. The company noted that users can add up to 20 tracks in a…

Instagram now allows users to add multiple audio tracks to Reels

As a TikTok ban gets closer to becoming a reality in the United States, it might be time to start thinking about other platforms to adopt early in case you…

Is TikTok getting banned? Not yet, but you should explore alternatives

Featured Article

Mulch and the enduring appeal of internet absurdism

I am haunted by mulch posts.  The most recent mulch video came to me in the middle of the night, when I was hours into scrolling through a particularly nasty bout of insomnia. The video was an edit of a tiny dog surrounded by a frame of glittering hearts, with…

Mulch and the enduring appeal of internet absurdism

Instagram is internally testing the ability to create Reels that are up to 10 minutes in length, the company confirmed to TechCrunch on Wednesday. The social media giant says it…

Instagram is internally testing the ability to create Reels up to 10 minutes long

Instagram announced today that it’s introducing updates to its Reels templates to make it even easier for users to create engaging short-form videos, as the social media giant continues to…

Instagram is making it easier to create Reels with the app’s templates

Meta shared some updated engagement info around its platforms on its Q1 2023 quarterly earnings call on Wednesday, with Meta CFO Susan Li joining CEO and founder Mark Zuckerberg to…

Meta says time spent on Instagram grew 24% thanks to TikTok-style AI Reel recommendations

As governments around the world express growing concerns about TikTok, its rival Instagram Reels is getting a series of updates aimed at creators. Meta announced today that it’s adding a…

Instagram Reels adds a series of creator-focused updates, including a dedicated ‘trends’ section

If you’re entering 2023 without a video content plan for your startup, you will be missing out on a significant resource for creating brand awareness and reaching more consumers.

4 video content tips for your startup’s growth marketing

All social media companies are in a race to win the short video war and Google is showing some progress against TikTok and Instagram. The search giant said during its…

Google says YouTube Shorts has crossed 50 billion daily views

Instagram is once again offering an in-app method for users to create shareable end-of-year content. The social network announced today that it’s rolling out a new Reels template that allows…

Instagram’s new Reels template lets you create your own 2022 recap

Featured Article

Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

With Instagram’s new ad placements and algorithm changes, it’s time to reconsider how you use its advertising tools.

Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

Huge news for, like, five people: You can take videos on Horizon Worlds and share them to Facebook and Instagram Reels, Meta’s TikTok clone. At today’s Meta Connect event, the…

No one asked for this, but you can share Horizon Worlds videos to Instagram Reels

Meta is going all in to expand the reach of its short video products. In the latest step to those offerings widely reachable, the company is launching a Facebook Reels…

Facebook debuts a Reels API for sharing from third-party apps

YouTube Shorts, the platform’s TikTok competitor, is rolling out a watermarking feature. That means that when creators make a short on YouTube, they won’t be able to download their video…

YouTube Shorts will start adding watermarks to discourage cross-platform sharing

Instagram has announced a new feature that allows businesses to boost their Reels to turn them into ads in order to reach new audiences. Boosted Reels will appear in feed,…

Instagram’s new ‘Boost’ feature lets businesses turn Reels into ads

Instagram is testing a change that turns video posts into Reels, the company confirmed to TechCrunch. The company says the change, which is currently being tested with select users around…

Instagram tests ditching video posts in favor of Reels

As it continues to chase TikTok, Meta today announced a series of updates and new features for its Reels products across both Facebook and Instagram. Most notably, it’s offering a…

Chasing TikTok, Meta rolls out new Reels features and expands Instagram Reels to 90 seconds

Meta announced during its Q1 2022 earnings call that Reels, its short-form video feature and TikTok rival, now makes up more than 20% of the time that people spend on…

Meta says Reels now makes up over 20% of the time users spend on Instagram

Instagram is testing Templates, a new feature that will allow Reels creators to use the same format as other videos, according to Business Insider. The feature is currently only available…

Instagram tests a Templates feature, which allows you to copy formats from other Reels

Instagram head Adam Mosseri announced today that the company is going to tweak its ranking algorithm to highlight original content more on its platform. Following the announcement, a spokesperson for…

Instagram to improve its ranking system to better highlight original content

Instagram is adding the ability for users to create and donate to fundraisers directly from Instagram Reels, the app’s short-form video feature and TikTok rival. The feature was announced alongside a…

Instagram Reels adds support for fundraisers in 30 countries worldwide

After publicly launching in the U.S. this past September, Facebook Reels today is becoming globally available in more than 150 countries. The feature, which is a key part of Meta’s…

Facebook Reels rolls out worldwide along with new creative tools and ads

Snap announced today that it paid over $250 million to more than 12,000 creators this year on Spotlight, its TikTok clone. Unlike Snapchat’s friend-to-friend, ephemeral messaging, Spotlight allows users to…

Snap paid $250 million to creators on its TikTok clone this year

Reddit is shutting down Dubsmash, its short-form TikTok-like video platform, on February 22, 2022. The company says after February, Dubsmash will no longer be available for download in the Apple…

Reddit is shutting down Dubsmash and integrating video tools into its own app

Reels are coming to Facebook in the U.S. The company this morning announced it will begin testing a new feature, Facebook Reels, which will give Facebook users the ability to…

In growing battle with TikTok, Facebook to test ‘Facebook Reels’ in the US

The company behind ubiquitous livestreaming software Streamlabs is introducing a new way for streamers to share their gaming highlights to platforms well beyond Twitch. Streamlabs calls the new tool Crossclip,…

Streamlabs launches Crossclip, a new tool for sharing Twitch clips to TikTok, Instagram and YouTube

Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The ads will be…

Instagram’s TikTok rival, Reels, rolls out ads worldwide

Facebook today officially announced a suite of new audio products — an indication that it’s taking the threat from Clubhouse and other audio platforms more seriously. The company is doing…

Facebook invests in audio with short-form Soundbites feature, podcast support and a Clubhouse clone

Facebook is going all-in on short-form videos. After flirting with the idea in Lasso, a TikTok-clone it tested in select markets, and adding a similar feature called Reels to Instagram…

Facebook tests TikTok-style video format on its main app in India

Instagram Reels, the company’s significant effort in challenging TikTok on short-form creative content, is launching globally, starting today. The feature is being made available across 50 countries, including the U.S.,…

Instagram Reels launches globally in over 50 countries, including US