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We’re about four months away from TechCrunch Disrupt 2024, taking place October 28 to 30 in San Francisco! We could not bring you this world-class event without our world-class partners…
The newly announced “Public Content Policy” will now join Reddit’s existing privacy policy and content policy to guide how Reddit’s data is being accessed and used by commercial entities and…
TikTok is adding new ad products that will allow marketers to better control what sort of content their ads appear against.
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‘AI-powered’ ad ignites creator controversy on Instagram
A new ad from Under Armour featuring boxer Anthony Joshua has come under fire from creatives on Instagram after its director claimed it as the “first Ai-powered sports commercial” ��� but critics in the industry say it blatantly reused others’ work without credit as part of an AI hype cycle…
X, formerly Twitter, was caught running unlabeled ads on its platform in September. Now that issue, which has been ongoing, has been brought to the FTC’s attention. An independent nonprofit…
Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in…
As the American economy posts impressive growth, we take a look at how much money Big Tech companies raked in from advertising in Q3.
Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that…
AI deepfakes are getting so good that a fraudulent MrBeast ad slipped past TikTok’s ad moderation technology to end up on the platform. In the ad, the massively influential creator…
YouTube relaxes advertiser-friendly guidelines around controversial topics, like abortion, abuse and eating disorders
YouTube today announced an update to its advertiser-friendly guidelines that relaxes some of its rules around controversial issues, including sexual and domestic abuse, abortions and eating disorders. The changes will…
X, the company formerly known as Twitter, has been caught running unlabeled ads in users’ Following feeds, TechCrunch has learned and was able to confirm firsthand. While scrolling the Following…
X this week confirmed it’s lifting its ban on paid political ads — a move it committed to earlier this year, shortly after Elon Musk took over the social network…
X, the company formerly known as Twitter, has a new initiative aimed at luring smaller businesses to advertise on its platform. The company announced on Wednesday it would offer a…
Large companies often have to produce marketing campaigns with thousands of pieces of individual content, including email and social media ads. This means creative teams have to execute ideas rapidly…
TikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will…
Meta made a remarkable claim in an announcement published today intended to give more clarity on its content recommendation algorithms. It’s preparing for behavior analysis systems “orders of magnitude” bigger…
AI chatbots have only just been put into consumers’ hands, but tech giants are rushing to monetize them. For instance, shortly after Bing Chat’s arrival, Microsoft began slipping ads into…
During Netflix’s first Upfront presentation on Wednesday, Netflix revealed that its ad plan has nearly five million global monthly active users. This is the first time the company has disclosed…
Telly, a hardware startup led by Pluto TV co-founder Ilya Pozin, announced Monday that it’s giving away 500,000 of its new smart TVs for free. (Yes, we said free.) There’s…
TikTok partners with top publishers on its new premium and brand-safe ad slot, ‘Pulse Premiere’
TikTok is partnering with big-name publishers, including NBCU, Condé Nast, DotDash Meredith, BuzzFeed and others, in an effort to pull in more premium ad dollars. At this week’s NewFronts, the…
Peacock officially launches ‘Must ShopTV’ to let users shop products that appear in content
At the 2023 IAB NewFronts event Tuesday, NBCUniversal revealed four new ad formats for brands to expand their advertising reach with Peacock Premium subscribers, including AI-powered shoppable ads, among others.…
After Snap’s stock took a hit from its weak first-quarter earnings, the company today made its pitch to advertisers at IAB’s NewFronts where it introduced new ad products and opportunities.…
As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding…
Meta is introducing two new tools on Instagram designed to open up additional avenues for advertising as the company grapples with weak advertising demand. The social network announced that it’s…
Coinciding with the launch of its Firefly family of generative AI models, Adobe today unveiled Adobe Sensei Generative AI Services, a set of enterprise-focused, AI-powered services across its suite of…
Twitter is the first of the major social media companies to allow cannabis companies to advertise.
Wunderkind, a platform that enables brands to target web visitors through emails, texts and other digital advertising formats, today announced that it raised $76 million in a Series C round…
What do media layoffs and tech worries have in common? Fear about what’s ahead in coming quarters, especially as it relates to advertising revenues.
Yahoo is taking a nearly 25% stake in advertising network Taboola. In exchange for this move, Taboola is becoming Yahoo’s native advertising partner through a 30-year commercial agreement. If you’re…
As mass layoffs begin at Twitter, major advertisers are pausing their campaigns on the social network — a move that’s gotten the attention of newly minted CEO Elon Musk. In…
