Jonathan Martinez

In the early days of your startup, it’s important to be as efficient as possible, not only with this $10K budget, but also with your time.

Your B2B leads will go to waste unless you begin to create lapsed buckets and develop a strategy to attack them head-on.

Hire experienced talent early, allocate 10% of revenue to marketing, and continue dividing team responsibilities as you scale.

With a sound strategy to convert your leads, you can be well on your way to a successful paid acquisition campaign.

The individual you’re looking for will create and execute growth strategies, manage marketing initiatives and ultimately, drive revenue.

By identifying your ideal customer personas first, you will find product-market fit faster and identify the right customers to sell to.

Thousands of startups have experimented with infinite variations and tweaks to their growth funnel. Why try to reinvent the same foundation?

How can you find PMF in the most efficient and frictionless way possible? I argue that the answer to this question is paid acquisition.

One of the biggest misconceptions when it comes to UX is that we must eliminate as many questions and barriers as possible.

Think of CRO as a grand supplement to all the other items the growth side rolls out in the early days of a startup.

I’ll describe the type of data needed to make onboarding unique and will share some examples of how I’ve implemented this myself.

The fact that influencers are shifting their strategies to shorter-form content is a clear signal for startups to follow suit.

Learn from my mistakes: Stay hyperfocused on a few problems at a time, don’t overcomplicate things and get a trusted outsider’s opinion.

While trying to gain traction, most of your time and attention should be focused on imitating successful marketing tactics.

A solid growth marketing team will be instrumental in driving your next phase of growth, so it’s worth putting some thought into building it.

If you’re entering 2023 without a video content plan for your startup, you will be missing out on a significant resource for creating brand awareness and reaching more consumers.

Many people will assume that the important metrics for companies like Uber and Coinbase will be new riders and traders. They would be wrong.

Learn how to perform A/B tests, prioritize a list of tests, and run them with minimal external interference.

In this third part of my five-part series, we’ll examine how to set up email marketing to push consumers through your funnel and drive conversions.

In part two of this five-part series, we’ll learn how to set up a paid acquisition channel that drives online traffic and conversions.

In part one of this five-part series, I will teach you how to set up a landing page that we’ll eventually drive consumer traffic to.

There’s no such thing as hacking growth. Instead, you should be thinking about how you can run 100 tests to move the needle forward.

Think of activation as getting users to a point where you know for sure that they will stay for a longer period of time. Which metrics separate customers who find…

You’ve managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing.

How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?

Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.