Transportation

Rivian lays off 10% of workforce as EV pricing pressure mounts

Comment

Rivian R1T
Image Credits: Rivian

Rivian is laying off 10% of its salaried workforce in a bid to cut costs in an increasingly tough market for electric vehicles, putting even more pressure on its future, more affordable EV called the R2. A limited number of non-manufacturing hourly employees will also be cut, founder and CEO RJ Scaringe said in a companywide email.

This is the third round of layoffs for the EV company since July 2022, when Rivian cut 6% of its workforce. The company cut another 6% of jobs in February 2023.

The company more than doubled the number of EVs it built and shipped in 2023 compared to 2022. But Rivian still lost more than $5.4 billion for the year, and announced Wednesday that it only expects to build the same amount — 57,000 — of electric vehicles across all of 2024. Rivian said it plans to shut down its sole factory in Normal, Illinois midyear to upgrade its manufacturing line with an expectation to improve production rates by about 30%.

As a result, Rivian says it expects to lose, on an adjusted basis, around $2.7 billion in 2024, and has decided to “continue its company-wide cost transformation program.” That includes changes to the design and engineering of its vehicles, making manufacturing more efficient, and laying off more employees. The company said it expects capital expenditures to reach $1.75 billion in 2024— an uptick from the $1.03 billion it spent last year that will be driven by additional investment in its next-generation technologies, its future Georgia factory and go-to-market operations.

The company’s production and profit loss guidance combined with the layoffs pushed Rivian shares down more than 15.6% in after-hours trading.

“Our business is facing a challenging macroeconomic environment — including historically high interest rates and geopolitical uncertainty — and we need to make purposeful changes now to ensure our promising future,” Scaringe said in an email to the company. “We must strategically prioritize our growth areas of the business, including the launch of Peregrine and R2 as well as investing in our go-to-market capabilities.”

Rivian reported Wednesday fourth-quarter revenue of $1.3 billion, more than double the $663 million it generated in the same period of 2022. On a full-year basis, Rivian reported revenue of $4.4 billion, up from $1.66 billion in 2022. The majority of revenue came from the sale of its EVs. It brought in about $39 million in the fourth quarter and $73 million for the full year from the sale of regulatory credits.

The company reported a net loss of $1.5 billion in the fourth quarter, a slight improvement over the $1.72 billion loss it reported in Q4 2022. On an adjusted basis, it reported a loss of $1.1 billion compared to a $1.5 billion loss in the same year-ago period.

Rivian, which makes an all-electric pickup truck, SUV and a commercial van, has made progress on its loss per vehicle. Although it still has a considerable way to go before it gets close to break even. The company reported it lost $43,372 per unit delivered in the fourth quarter, a more than two-thirds improvement from the $124,162 it lost per unit in Q4 2022.

“We took significant steps towards driving greater efficiency in 2023 gross profit per vehicle improved by approximately $81,000 when comparing the fourth quarter of 2023 to the fourth quarter 2022,” Scaringe said on an earnings call Wednesday.As we start 2024, I want to emphasize our team’s continued sense of urgency and ownership mindset and driving further efficiency throughout the organization.”

More TechCrunch

The essential labor of data work, like moderation and annotation, is systematically hidden from those who benefit from the fruits of that labor. A new project puts the lived experiences…

Data workers detail exploitation by tech industry in DAIR report

Hello and welcome back to TechCrunch Space. I hope everyone had a great Independence Day. On to the news!

TechCrunch Space: SpaceX’s big plans for Starship in Florida

Featured Article

Valuations of startups have quietly rebounded to all-time highs. Some investors say the slump is over. 

Generative AI businesses aside, the last couple of years have been relatively difficult for venture-backed companies. Very few startups were able to raise funding at prices that exceeded their previous valuations.   Now, approximately two years after the venture slump began in early 2022, some investors, like IVP general partner Tom…

4 hours ago
Valuations of startups have quietly rebounded to all-time highs. Some investors say the slump is over. 

VPN makers report having received a notification from Apple that their apps have been removed from the App Store in Russia.

Apple removes VPN apps at request of Russian authorities, say app makers

Europe’s next-generation launch vehicle, the Ariane 6, is poised to lift off for the first time tomorrow, as the continent looks to build out sovereign access to space and ensure…

Ariane 6 is the future of European heavy-lift launch — for better or worse

Over the past few days, Ghost says it has achieved two major milestones in its move to become a federated service.

Substack rival Ghost federates its first newsletter

The Samsung event will feature updates to the Galaxy Z Fold, Galaxy Z Flip, as well as more details on the Galaxy Ring and Galaxy AI.

Samsung Unpacked 2024: What we expect and how to watch Wednesday’s hardware event

Amazon has released an all-new version of its Echo Spot ahead of Prime Day, the company announced on Monday. The 2024 version of the Alexa-enabled smart alarm clock costs $79.99,…

Amazon revives its Echo Spot with an upgraded look and improved audio

One of the vendors to benefit from the database boom is Tembo, a startup creating a platform that lets developers deploy different flavors of Postgres.

Tembo capitalizes on the database boom and lands new cash to expand

TechCrunch Disrupt 2024 is set to welcome an impressive lineup of judges for the Startup Battlefield 200 competition, presented this year by Google Cloud. These judges will decide which company…

Mayfield’s Navin Chaddha is coming to TechCrunch Disrupt 2024

Numerous concerns are weighing on the minds of many, whether it’s current global conflicts, climate change or the precarious state of the economy, it is no surprise that the world…

Art therapy app Scribble Journey lets you express emotions through doodles

Pestle addresses the common problem of finding recipes on the web.

Pestle’s app can now save recipes from Reels using on-device AI

These efforts have come as Lucid is looking to start building its Gravity SUV by the end of this year.

Lucid Motors sets new record for EV deliveries as it seeks ‘escape velocity’

Berlin-based food delivery giant Delivery Hero has warned investors it may “ultimately” face an antitrust fine of up to €400 million. The development, reported earlier by Reuters, follows unannounced raids…

Delivery Hero warns it could face €400M antitrust fine

Featured Article

Investors chase wealth tech startups in India as affluent class grows

The high-net-worth and ultra-high-net-worth segments are booming in India, prompting some wealth management firms to aggressively expand their relationship manager networks to capture this market.

22 hours ago
Investors chase wealth tech startups in India as affluent class grows

Featured Article

Seed VCs are turning to new ‘pro rata’ funds that help them compete with the big firms

Three companies with new funds deploy capital to support seed and Series A VCs looking to exercise their pro rata rights.

1 day ago
Seed VCs are turning to new ‘pro rata’ funds that help them compete with the big firms

Here are the latest companies venturing into the gaming scene and details about each offering, including pricing, examples of titles and supported devices. 

YouTube and LinkedIn have games now, and here’s how you can play them

Featured Article

CIOs’ concerns over generative AI echo those of the early days of cloud computing

CIOs trying to govern generative AI have the same concerns they had about cloud computing 15 years ago, but they’ve learned some things along the way.

1 day ago
CIOs’ concerns over generative AI echo those of the early days of cloud computing

It sounds like the latest dispute between Apple and Fortnite-maker Epic Games isn’t over. Epic has been fighting Apple for years over the company’s revenue-sharing requirements in the App Store.…

Epic Games CEO promises to ‘fight’ Apple over ‘absurd’ changes

As deep-pocketed companies like Amazon, Google and Walmart invest in and experiment with drone delivery, a phenomenon reflective of this modern era has emerged. Drones, carrying snacks and other sundries,…

What happens if you shoot down a delivery drone?

A police officer pulled over a self-driving Waymo vehicle in Phoenix after it ran a red light and pulled into a lane of oncoming traffic, according to dispatch records. The…

Waymo robotaxi pulled over by Phoenix police after driving into the wrong lane

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. This week, Figma CEO Dylan…

Figma pauses its new AI feature after Apple controversy

We’ve created this guide to help parents navigate the controls offered by popular social media companies.

How to set up parental controls on Facebook, Snapchat, TikTok and more popular sites

Featured Article

You could learn a lot from a CIO with a $17B IT budget

Lori Beer’s work is a case study for every CIO out there, most of whom will never come close to JP Morgan Chase’s scale, but who can still learn from how it goes about its business.

2 days ago
You could learn a lot from a CIO with a $17B IT budget

For the first time, Chinese government workers will be able to purchase Tesla’s Model Y for official use. Specifically, officials in eastern China’s Jiangsu province included the Model Y in…

Tesla makes it onto Chinese government purchase list

Generative AI models don’t process text the same way humans do. Understanding their “token”-based internal environments may help explain some of their strange behaviors — and stubborn limitations. Most models,…

Tokens are a big reason today’s generative AI falls short

After multiple rejections, Apple has approved Fortnite maker Epic Games’ third-party app marketplace for launch in the EU. As now permitted by the EU’s Digital Markets Act (DMA), Epic announced…

Apple approves Epic Games’ marketplace app after initial rejections

There’s no need to worry that your secret ChatGPT conversations were obtained in a recently reported breach of OpenAI’s systems. The hack itself, while troubling, appears to have been superficial…

OpenAI breach is a reminder that AI companies are treasure troves for hackers

Welcome to Startups Weekly — TechCrunch’s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. Most…

Space for newcomers, biotech going mainstream, and more

Elon Musk’s X is exploring more ways to integrate xAI’s Grok into the social networking app. According to a series of recent discoveries, X is developing new features like the…

X plans to more deeply integrate Grok’s AI, app researcher finds