Enterprise

The long goodbye at Salesforce continues with more layoffs reported today

Comment

Illustration of young woman with a box leaving her office after being laid off.
Image Credits: nadia_bormotova / Getty Images

It would be easy to think that when Salesforce announced that it was laying off 10% of the workforce in January that it would let those folks know, and it would be over with — but some employees didn’t learn about their fate until February. It looks like still more are just learning they have been laid off, according to an Insider report, and confirmed by LinkedIn posts.

Salesforce confirmed that these layoffs were part of the 10%, but had no additional comment on the matter.

The latest round appears to be hitting go-to-market roles in sales and marketing, with one woman on LinkedIn saying she learned she had been laid off from an email that her job had been eliminated. As the third wave of layoffs washes over the company, it’s not clear why Salesforce is conducting the notices in this drip fashion, leaving employees who were laid off distraught, as the LinkedIn posts attest, and presumably leaving those still there wondering if they could be next.

When CEO and chairman Marc Benioff was asked about the layoffs and how he handled them in an interview with Kara Swisher last week at Upfront Summit, he said he was trying to be upfront with his employees in the all-hands announcing the layoffs in January.

“I’m a lead-from-the-front kind of person, you know that. I’m not afraid to get on an all-hands call for two hours and it was tough because you’re having to explain the unexplainable, and yes, exactly what you said, we don’t have lifetime employment,” he said.

When asked how this fits with his Ohana (the Hawaiian word for family) philosophy, he insisted that his employees were like family and that he was working to place employees who had been let go. He went on to say that a lot of them would be hired back eventually (assuming they wanted to rejoin such a family).

Benioff continued, talking about how hard it was for him personally. “But it’s not easy. You know, there’s no rulebook here, and there’s different ways to handle it. I could just have not said anything. That’s much easier. But I don’t think that that’s the right thing to do. I think the right thing to do is to actually take the bullets.” You could argue that it was his laid off employees who were left with the more serious wounds than Benioff.

The company has been dogged by five activist investors in recent months, and is being pressured to cut costs, but the layoffs continue in spite of a stellar quarter. In fact, Benioff bragged to Swisher in bombastic fashion: “We had a great quarter. Yeah, it’s probably I think, it’s probably the best quarter of a software company ever.”

Meanwhile the WSJ reported last month about a $10 million contract between Salesforce and actor Matthew McConaughey. In a recent interview with Barron’s, Benioff insisted that the contract with the actor was not related to the layoffs — but perhaps the $10 million could be better spent.

The company’s stock is down in early trading.

More TechCrunch

Huffington Post founder Arianna Huffington and OpenAI CEO Sam Altman are throwing their weight behind a new venture, Thrive AI Health, that aims to build AI-powered assistant tech to promote…

OpenAI Startup Fund backs AI healthcare venture with Arianna Huffington

The essential labor of data work, like moderation and annotation, is systematically hidden from those who benefit from the fruits of that labor. A new project puts the lived experiences…

Data workers detail exploitation by tech industry in DAIR report

Hello and welcome back to TechCrunch Space. I hope everyone had a great Independence Day. On to the news!

TechCrunch Space: SpaceX’s big plans for Starship in Florida

Featured Article

Valuations of startups have quietly rebounded to all-time highs. Some investors say the slump is over. 

Generative AI businesses aside, the last couple of years have been relatively difficult for venture-backed companies. Very few startups were able to raise funding at prices that exceeded their previous valuations.   Now, approximately two years after the venture slump began in early 2022, some investors, like IVP general partner Tom…

7 hours ago
Valuations of startups have quietly rebounded to all-time highs. Some investors say the slump is over. 

VPN makers report having received a notification from Apple that their apps have been removed from the App Store in Russia.

Apple removes VPN apps at request of Russian authorities, say app makers

Europe’s next-generation launch vehicle, the Ariane 6, is poised to lift off for the first time tomorrow, as the continent looks to build out sovereign access to space and ensure…

Ariane 6 is the future of European heavy-lift launch — for better or worse

Over the past few days, Ghost says it has achieved two major milestones in its move to become a federated service.

Substack rival Ghost federates its first newsletter

The Samsung event will feature updates to the Galaxy Z Fold, Galaxy Z Flip, as well as more details on the Galaxy Ring and Galaxy AI.

Samsung Unpacked 2024: What we expect and how to watch Wednesday’s hardware event

Amazon has released an all-new version of its Echo Spot ahead of Prime Day, the company announced on Monday. The 2024 version of the Alexa-enabled smart alarm clock costs $79.99,…

Amazon revives its Echo Spot with an upgraded look and improved audio

One of the vendors to benefit from the database boom is Tembo, a startup creating a platform that lets developers deploy different flavors of Postgres.

Tembo capitalizes on the database boom and lands new cash to expand

TechCrunch Disrupt 2024 is set to welcome an impressive lineup of judges for the Startup Battlefield 200 competition, presented this year by Google Cloud. These judges will decide which company…

Mayfield’s Navin Chaddha is coming to TechCrunch Disrupt 2024

Numerous concerns are weighing on the minds of many, whether it’s current global conflicts, climate change or the precarious state of the economy, it is no surprise that the world…

Art therapy app Scribble Journey lets you express emotions through doodles

Pestle addresses the common problem of finding recipes on the web.

Pestle’s app can now save recipes from Reels using on-device AI

These efforts have come as Lucid is looking to start building its Gravity SUV by the end of this year.

Lucid Motors sets new record for EV deliveries as it seeks ‘escape velocity’

Berlin-based food delivery giant Delivery Hero has warned investors it may “ultimately” face an antitrust fine of up to €400 million. The development, reported earlier by Reuters, follows unannounced raids…

Delivery Hero warns it could face €400M antitrust fine

Featured Article

Investors chase wealth tech startups in India as affluent class grows

The high-net-worth and ultra-high-net-worth segments are booming in India, prompting some wealth management firms to aggressively expand their relationship manager networks to capture this market.

1 day ago
Investors chase wealth tech startups in India as affluent class grows

Featured Article

Seed VCs are turning to new ‘pro rata’ funds that help them compete with the big firms

Three companies with new funds deploy capital to support seed and Series A VCs looking to exercise their pro rata rights.

1 day ago
Seed VCs are turning to new ‘pro rata’ funds that help them compete with the big firms

Here are the latest companies venturing into the gaming scene and details about each offering, including pricing, examples of titles and supported devices. 

YouTube and LinkedIn have games now, and here’s how you can play them

Featured Article

CIOs’ concerns over generative AI echo those of the early days of cloud computing

CIOs trying to govern generative AI have the same concerns they had about cloud computing 15 years ago, but they’ve learned some things along the way.

1 day ago
CIOs’ concerns over generative AI echo those of the early days of cloud computing

It sounds like the latest dispute between Apple and Fortnite-maker Epic Games isn’t over. Epic has been fighting Apple for years over the company’s revenue-sharing requirements in the App Store.…

Epic Games CEO promises to ‘fight’ Apple over ‘absurd’ changes

As deep-pocketed companies like Amazon, Google and Walmart invest in and experiment with drone delivery, a phenomenon reflective of this modern era has emerged. Drones, carrying snacks and other sundries,…

What happens if you shoot down a delivery drone?

A police officer pulled over a self-driving Waymo vehicle in Phoenix after it ran a red light and pulled into a lane of oncoming traffic, according to dispatch records. The…

Waymo robotaxi pulled over by Phoenix police after driving into the wrong lane

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. This week, Figma CEO Dylan…

Figma pauses its new AI feature after Apple controversy

We’ve created this guide to help parents navigate the controls offered by popular social media companies.

How to set up parental controls on Facebook, Snapchat, TikTok and more popular sites

Featured Article

You could learn a lot from a CIO with a $17B IT budget

Lori Beer’s work is a case study for every CIO out there, most of whom will never come close to JP Morgan Chase’s scale, but who can still learn from how it goes about its business.

2 days ago
You could learn a lot from a CIO with a $17B IT budget

For the first time, Chinese government workers will be able to purchase Tesla’s Model Y for official use. Specifically, officials in eastern China’s Jiangsu province included the Model Y in…

Tesla makes it onto Chinese government purchase list

Generative AI models don’t process text the same way humans do. Understanding their “token”-based internal environments may help explain some of their strange behaviors — and stubborn limitations. Most models,…

Tokens are a big reason today’s generative AI falls short

After multiple rejections, Apple has approved Fortnite maker Epic Games’ third-party app marketplace for launch in the EU. As now permitted by the EU’s Digital Markets Act (DMA), Epic announced…

Apple approves Epic Games’ marketplace app after initial rejections

There’s no need to worry that your secret ChatGPT conversations were obtained in a recently reported breach of OpenAI’s systems. The hack itself, while troubling, appears to have been superficial…

OpenAI breach is a reminder that AI companies are treasure troves for hackers

Welcome to Startups Weekly — TechCrunch’s weekly recap of everything you can’t miss from the world of startups. Sign up here to get it in your inbox every Friday. Most…

Space for newcomers, biotech going mainstream, and more