Updates to Healthcare and Medicines Policy (June 2024)

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In June 2024, the Google Ads Healthcare and medicines policy will be updated to allow online pharmacies to promote their services in Estonia and Lithuania.

The following country-specifics will be added to the Healthcare and medicines policy page:

Estonia

Product

Allowed?

Online pharmacies

No issues detected and positive check mark icon Allowed with limitations

Google allows the promotion of online pharmacies if they’re registered with the State Agency of Medicines of Estonia. Advertisers can't promote prescription drugs in their ads or landing pages.

Advertisers must also be certified with Google. See how to apply.

Lithuania

Product

Allowed?

Online pharmacies

No issues detected and positive check mark icon Allowed with limitations

Google allows the promotion of online pharmacies if they’re registered with the State Medicines Control Agency of Lithuania. Advertisers can't promote prescription drugs in their ads or landing pages.

Advertisers must also be certified with Google. See how to apply.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

(Posted June 3, 2024)

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