Product updates
Dig into Sprout’s newest product advancements—including new AI technology—to help you drive more business impact from social media. Explore the updates firsthand in a demo.
AI & automation
Uncover developing conversation trends
Surface notable conversation trends in your key topics with Analyze by AI Assist—a new Listening widget with AI-powered insights about overall performance and key topic findings.
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Summarize inbox conversations automatically
Get up to speed on customer care cases with Summarize by AI Assist.
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See which incoming messages need replies
Understand which new messages are likely to need an agent’s response with Response Recommended.
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Make content more accessible using AI
Scan and write alt text using AI to describe the image with Generate by AI Assist.
Learn moreExplore these innovative AI & automation updates with a Sprout team member.
Network integrations
Schedule & publish messages on Threads
You can now schedule and publish messages from Instagram’s newest network, Threads.
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Manage your Trustpilot reviews
Monitor, reply and measure your Trustpilot reviews in Sprout.
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Analyze your Threads performance
Track, measure and report on your Threads post performance in Reports.
Learn moreInfluencer marketing
Capture new brand mentions
You can now see Tap Tag mentions from Instagram posts directly in Campaigns for a more holistic view of your campaign’s performance.
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New & improved custom reporting
Take data customization to the next level with revamped Custom Reporting
Slice and dice your data in individual report widgets for more precise analysis using My Reports.
Learn moreDive deeper into any of our latest updates in a personalized demo.
More of our recent product updates
Customize message labels with Tag Collections
Organize message labels and categories with a new, multi-level tagging hierarchy.
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Edit & adjust videos in Sprout
A new video editor in Compose allows you to edit in app.
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Make data-driven decisions for better customer care
Utilize metrics and filters to measure your care team’s work in the Case Team Activity Report.
Learn moreAdd link tracking during content creation
Easily track your content ROI by selecting UTM drop down options when creating your content.
Learn morePost video stories to Instagram
Share to personal Instagram accounts from the Employee Advocacy mobile app.
Learn moreEscalate & update cases automatically
Automatically assign and update cases based on new activity and trigger words.
Learn moreStreamline brand collaboration with new Creator tools
Creators get a personalized home screen to better track their campaign performance.
Learn moreShare admin tasks
The Super Admin role allows multiple admins to reassign account ownership and manage users.
Learn moreManage user permissions at scale
Admins can apply bulk user permissions across social profiles, groups and features.
Learn moreBoost your IG posts within Sprout
Increase your reach on Instagram by promoting your organic posts to paid ads within Sprout.
Learn moreAutomatically classify messages based on issue type
Prioritize important messages with automatic message type categories.
Learn moreAdd drafted content from other tools
Draft your content directly from marketing and project management tools using Sprout’s API.
Learn moreSee how easy it is to leverage these new capabilities.
Get a sneak peek at future product updates
Want to know when updates go live (or if they already have)? Check out our Release Notes for a comprehensive list of Sprout platform updates.
Get instant report insights with AI
Create collaborative Instagram posts
Measure sentiment of incoming messages
Get insights on IG & Facebook mentions
Access Snapchat profiles in Tagger
Respond with AI-suggested replies
Apply bulk filters to My Reports
See Advocacy metrics in custom reports
Showcase more Listening insights in custom reports
Search your calendar for content
Manage and reply to Threads comments
Watch our Q2 2024 launch event
Check out our 60-minute virtual event where we share the most anticipated new releases and give you an exclusive sneak peek of what’s to come.
Watch now
“Sprout’s analytics are more than we could have hoped for. We can slice and dice data and report on it in so many ways. Sprout gave us everything that we were looking for in one platform, and in a cost-effective and scalable way that other solutions didn’t offer.”
Clayton Taylor, National Content Manager
Digital Radio
Explore the updates that’ll move your business forward
See how easy it is to leverage Sprout’s new product capabilities and integrations. Chat 1:1 with a member of our team to discover which updates will work best for your brand.
Learn more about your account capabilities.
Visit the Learning Portal