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    $\begingroup$ I think the word "livery" covers the things you are excluding, but "special liveries" is more what you intend, hence JetBlue calls them "special liveries" $\endgroup$ Commented Apr 30, 2021 at 16:01
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    $\begingroup$ One reason for not using any paint on rockets or keeping it to a minimum is paint adds weight. $\endgroup$
    – Fred
    Commented May 1, 2021 at 5:09
  • $\begingroup$ Livery makes sense when you need to identify one instance or group of a vehicle, among a multitude of otherwise identical vehicles. Unfortunately, we are very far from that situation with rockets. They do tend to have stylistic additions, to look good, where this can be done safely, conveniently and most importantly with minimal mass penalty. Example: The SpaceX Falcon 9 with its black-and-white scheme, including the chevrons formed by the landing legs. $\endgroup$ Commented Nov 30, 2021 at 11:41