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  • Have you been able to find this 'study' they reference? I haven't been able to find any mention of it apart from people linking back to this article
    – Jon.G
    Commented Jun 27, 2018 at 13:29
  • @Jon.G: wpp.com/wpp/marketing/reportsstudies currently returns a blank page, so who knows if it's been published there or just the press releases went out. Commented Jun 27, 2018 at 14:04
  • On any given day, how many people (or bots) delete their Facebook accounts? Commented Aug 1, 2018 at 11:55
  • I doubt it's five percent. I'm waiting for a few more friends to get on MeWe.com
    – WGroleau
    Commented Aug 2, 2018 at 0:18
  • There's now study in the US saying 9.6% deleted/deactivated their accounts, but they also admit to not using a representative sample. Commented Aug 2, 2018 at 20:49