By @edent · alcohol marketing NaBloPoMo spam · 2 comments · 550 words · read ~142 times.
I like beer. I like the Internet. What if I could get beer using the Internet?!?! A few years ago I purchased a mixed crate of beer online. I unticked all the checkboxes for marketing messages - but incautiously allowed them to send me special offers. Every couple of months, they'd send me an email […]
Continue reading →By @edent · badvertising email marketing rail spam · 17 comments · 350 words · read ~2,876 times.
Marketing really is crap. Recently, SE Railways sent this piece of email drivel to my wife: We don't have any kids, thankfully - and are not having any in the future. My wife was literally recovering from a sterilisation procedure when the email arrived. So it seemed a bit weird that they'd send her a […]
Continue reading →By @edent · .tel email HTML marketing · 6 comments · 450 words · read ~9,215 times.
My Chinese takeaway delivery was late. Very late. I flipped open the confirmation email sent by Just-Eat to double-check I had all the details correct. At the bottom was a "click to call" link. Hurrah! I clicked dial, and this is what filled my screen: An absurdly long phone number. Bemused, I went to inspect […]
Continue reading →By @edent · marketing Social Media · 1 comment · 1,200 words · read ~4,207 times.
You're sat in a pub, chatting with your mates. You start to moan about how the cheap lager they serve gives you a headache. All of a sudden, a stranger runs up to you and says: "Oh no! Headaches? Have you tried the refreshing taste of Pepsi® Cola? It's the Flavour That Keeps Giving™!" I […]
Continue reading →By @edent · customers marketing · 2 comments · 450 words
Where in the value chain are you? This is a question that we're constantly being asked. When a customer is doing something, who is she doing it with? Who is she doing it for? With whom does she hold the relationship. Above all - Who Owns The Customer? This sort of thinking always bothers me […]
Continue reading →By @edent · bluetooth marketing spam · 7 comments · 300 words · read ~420 times.
Bluetooth spam. It's been debated for a long time, but it looks like it's becoming a reality in the UK now that the ICO say marketers do not need opt-in consent - although the DMA differs in opinion. I was quietly sat in a London restaurant when my phone bleeped into action. Would I like […]
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