The Interactive Advertising Bureau (IAB) is a standards development group for the advertising industry. Their members love tracking users. They want to know where you are, who you're with, what you're buying, and what you think. All so they can convince you to spend slightly more on toothpaste. Or change your political opinions. Either way, […]
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I accidentally watched a TV advert the other day. A woman was on a Zoom call with friends. Her blurred background failed and revealed her ugly kitchen. Her friends all laughed at her. So she went along to AMAZING KITCHENS DIRECT 2 U and got a brand new kitchen. Now her friends are embarrassed about […]
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This is a Bad Book. It is probably the most profoundly disturbing book I've read about the misuse of personal data. Not because it exposes the horrors of algorithmic harassment and discrimination, but because it joyfully revels in them. The book's central thesis is that slurping up personal data, without explicit permission, and using that […]
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Matt Webb has a whimsical blog about buying unused TV advertising space. There are a bunch of shows on streaming services which have ad-breaks unfilled. Mostly, I assume, because everyone hates adverts and no one can afford to buy anything right now. Matt proposes that he hyper-targets his friends and family with fun little messages. […]
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Twitter has a problem with scam advertising. Rather than having humans manually check adverts for acceptability and authenticity, they let almost anyone promote anything. Whatever meagre protections they build in are rapidly evaded by the scammers. Let's take a look at an example of a promoted crypto-scam about Singapore. I'd say it was obviously a […]
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Music streaming service Spotify has launched a new range of adverts which have gathered mixed reactions. On the surface, they seem like the usual bland corporate attempts at chumming down - trying to cynically pass off advertising as friendship. It's kinda funny, right? At least a funny way to display the privacy we're allowing companies […]
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Welcome to another edition of "Middle Class Whinging!" The exciting blog where I chronicle disappointing experiences with admired brands. Virgin Wines loudly and repeatedly promise "next day delivery" on their wine cases. What they don't tell you is that this excludes orders made on Friday. And Saturday. And Sunday too. Basically, they only consider an […]
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I've been taking a look at how big brands try to buy their way in to social spaces online. I'm not talking about ephemeral advertising on the side of the screen, I mean "sponsored posts". It strikes me that large companies simply don't realise that buying your way into a conversation is an admission of […]
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As I was exiting Oxford Railway Station, I glanced at this screen showing the bus departure times. Notice anything odd about it? *sigh* Yet again someone has shoehorned Microsoft Windows into a product it is completely unsuitable for. Why does a screen which displays a fairly basic set of information need to be running on […]
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Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an […]
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