About
Articles by Ken
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Inside Asia Podcast www.insideasiapodcast.com
Inside Asia Podcast www.insideasiapodcast.com
By Ken Mandel
Activity
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Working in brewing, we are passionate about our brands, and amplifying their visibility to connect with consumers and inviting them to a great…
Working in brewing, we are passionate about our brands, and amplifying their visibility to connect with consumers and inviting them to a great…
Liked by Ken Mandel
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Thankfully she decided to stick with me! What I am talking about is my wife's decision back then after our first date - in which I took her to a…
Thankfully she decided to stick with me! What I am talking about is my wife's decision back then after our first date - in which I took her to a…
Liked by Ken Mandel
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This shift towards #retailmedia networks (RMNs) is more than just a trend; it's a strategic response to evolving consumer expectations and industry…
This shift towards #retailmedia networks (RMNs) is more than just a trend; it's a strategic response to evolving consumer expectations and industry…
Liked by Ken Mandel
Experience & Education
Languages
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English
Native or bilingual proficiency
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Thai
Elementary proficiency
Organizations
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H2
Chapter Member
- PresentH2 (www.h2.co) is a global leadership network for the digital industry. Founded in 2009 and headquartered in Silicon Valley with chapters globally, its membership consists of senior executives, entrepreneurs, and domain experts at leading startups and top global firms situated in key digital hubs worldwide. H2's mission is to support and develop the next generation of global leaders in the digital domain. In support of its mission, H2 creates valuable opportunities for knowledge exchange…
H2 (www.h2.co) is a global leadership network for the digital industry. Founded in 2009 and headquartered in Silicon Valley with chapters globally, its membership consists of senior executives, entrepreneurs, and domain experts at leading startups and top global firms situated in key digital hubs worldwide. H2's mission is to support and develop the next generation of global leaders in the digital domain. In support of its mission, H2 creates valuable opportunities for knowledge exchange throughout the year through the following unique facets of its operating model and platform:
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Interactive Advertising Bureau (IAB)
Founding Chairman, Chairman Emeritus & Chairman Social Media Committee
-Elected as founding Chairman of the IAB in August 2009 (http://bit.ly/16b2tfU) Responsible for leading the 10 member Leadership Council and driving the Interactive Marketing Bureau towards the association's "20/20 Vision" - Digital advertising expenditure reaching 20% of total advertising expenditure by the year 2020. Appointed Chairman Emeritus in March 2012 and served most recently as Chairman of the Social Media Committee. www.Iab.sg
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Digital Advertising Alliance (DAA)
Chairman
-www.daa.sg An initiative of the Media Development Authority of Singapore (MDA) the DAA is made up of five trade associations including: Interactive Advertising Bureau (IAB), Mobile Marketing Association (MMA), Singapore Infocomm Technology Federation (SITF), Association of Accredited Advertising Agents (4As) and Institute of Advertising Singapore (IAS)
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Ad:Tech Advisory Board
Chairman (2013)
-http://www.ad-tech.sg/advisory-board/ ad:tech is the leading digital media event for marketing and technology professionals from all over the world – a marketplace for buying and selling, a community for networking and a forum for exchanging ideas. ad:tech Singapore is the leading event in Southeast Asia dedicated to digital marketing, with a total attendance of over 2500 visits, it is the one place where the brands, agencies and media owners at the heart of digital marketing and media industry…
http://www.ad-tech.sg/advisory-board/ ad:tech is the leading digital media event for marketing and technology professionals from all over the world – a marketplace for buying and selling, a community for networking and a forum for exchanging ideas. ad:tech Singapore is the leading event in Southeast Asia dedicated to digital marketing, with a total attendance of over 2500 visits, it is the one place where the brands, agencies and media owners at the heart of digital marketing and media industry convene every year
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Design Singapore (Ministry of Information, Communications & the Arts (MICA)
Board of Director
-http://www.designsingapore.org The DesignSingapore Council was established in 2003, when the Economic Review Committee identified three new economic growth sectors for Singapore, namely, the Education, Healthcare and Creative industries. The DesignSingapore Council is the national agency for design and is part of the Ministry of Communications and Information.
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Mobile Marketing Association (MMA)
Founding Vice-Chairman (APAC)
-www.mmaglobal.com The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensible part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry…
www.mmaglobal.com The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensible part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia Pacific (APAC) branches
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With the rise of #retailmedia networks (RMNs), advertising is becoming more data-driven. Yet, as Ken Mandel, Regional Managing Director and Head of…
With the rise of #retailmedia networks (RMNs), advertising is becoming more data-driven. Yet, as Ken Mandel, Regional Managing Director and Head of…
Liked by Ken Mandel
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Good article by Shawn Lim 🏳️🌈 on RMNs in Asia with great commentary from fellow digital industry practitioners. Tl:Dr Early days in Asia but…
Good article by Shawn Lim 🏳️🌈 on RMNs in Asia with great commentary from fellow digital industry practitioners. Tl:Dr Early days in Asia but…
Shared by Ken Mandel
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The developer community in #Vietnam is definitely a force to be reckoned with as the world's fastest-growing app developer market. 🦾 2023 saw over…
The developer community in #Vietnam is definitely a force to be reckoned with as the world's fastest-growing app developer market. 🦾 2023 saw over…
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