I'm trying to get a well-informed and full picture of why one as a single person should worry about being tracked across sites and uniquely identified. The reasons I can think of are:
- Serving ads as tailored to the user as possible (and thus likely to end in a purchase).
- Governments who want to crack down on individuals they consider to do unwanted activity.
Are there other major reasons one would want to worry about tracking?
Part of the reason for asking is that it seems now near impossible to avoid being tracked even for true experts, so one wants to know the damage one inevitably faces with the current state of things.