Estrid

🚨We now declare this the Summer of Estrid 🚨 This summer, you can spot our eye-catching imagery on trains, buses, streets and taxis throughout Europe. See us on your morning commute? Tag us. #EmbodyConfidence

Introducing EMBODY CONFIDENCE, Estrid's summer campaign-- With this campaign, we aim to ignite a global conversation on beauty and identity, confronting an industry that continues to censor real bodies and real issues, while empowering and inspiring our three million strong community of subscribers and brand fans to embody confidence themselves. In a society cluttered with filters and faux ideals, we fight against censorship to dismantle outdated beauty norms and celebrate the unedited, unapologetic essence of everybody. "As always we want to be bold and break new ground for the entire industry. After decades of monopoly, we are reshaping how an entire category looks and feels - there has never been a hair removal campaign with this creative expression. We also want our community to feel represented through the things we do. Empowering our community is our mission, and this campaign continues the celebration of that as our brand ethos." - Ben Eliass We collaborated with award-winning creative director Jamie Brunskill to bring this concept to life. It was photographed by Zoe Francesca Mannella, known for her unflinching and uncensored photography which celebrates the female form. The campaign features the hair artistry of internationally renowned hair artist Ali Pirzadeh, known for his ability to transform hair into sculptural works of art, and his arresting work for fashion brands including Alexander McQueen, Louis Vuitton and Acne Studios. In this campaign, Pirzadeh used the medium of hair to design elaborate motifs, with artistry at the core. We also worked with Brixton Klaws, a British nail artist passionate about reducing microplastics in the beauty industry. Her nail art incorporates predominantly vintage buttons and beads instead of plastic charms. #EmbodyConfidence #Razors

Estrid, founded in Stockholm in 2019, is dedicated to developing high-quality, durable vegan razors designed for everyone. The brand embodies innovation and quality, aiming to revolutionise the hair removal experience. Estrid offers high performance products while promoting self-acceptance and body confidence. With their plant-based, sensitive-skin friendly approach and use of solid steel razors, wax kits, shave gel and body lotion, Estrid makes products for every body, no matter how you choose to shave (or not). Estrid is now represented by Karla Otto for communications strategy, media relations and influencer relations in Germany.

Last month we were honoured to win SvD Affärsbragd, a prestigious business award given by the Swedish newspaper Svenska Dagbladet. The award recognizes Swedish businesses who have achieved at an exceptionally high level. Previous winners include Klarna and Spotify. Thank you Svenska Dagbladet for championing our story and to everyone who has supported Estrid since day one.

Are you sharp as a razor? Then this is your chance to find better puns for us. We're looking for a CREATIVE STRATEGIST who will ideate ads that cut through social media feeds like our blades cut body hair. If you live and breathe social media trends and believe your ad ideas can stop fingers mid-scroll, this is your chance to turn our ads into entertainment.

So much can happen in 5 years. Today, we celebrate 5 years of Estrid. We’re so proud of who we’ve grown up to be, and we’re just getting started. How have you grown in the last 5 years?

POV: Your razor isn't made of plastic.

So proud that our Onyx Razor has been shortlisted for The Sunday Times Style Beauty Awards 2024 in the 'Best Gadget or Tool' category, especially among so many other amazing brands! If you want to vote for us, you can click the link below to vote. Vote here: https://lnkd.in/eSZPZfPc #TheSundayTimesBeautyAwards2024 #BeautyAwards