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7if you don't compete with us on the toy shelves - This seems like total vindication of the "merchandising" joke: it is what Lucasfilm actually cared about more. :P (To be fair, the ways in which movies compete with each other are different from the way toys / novelty items compete with each other. You might only want one star wars related mug, but seeing Spaceballs isn't going to make you less likely to re-watch a Star Wars movie, or see a new one.)– Peter CordesCommented Jan 12, 2021 at 9:58
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3I was gifted "Spaceballs, the face mask" by my brother this past month. I can guarantee you it was not official merchandise though.– NoseKnowsAllCommented Jan 12, 2021 at 18:23
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3Spaceballs: The Acceptance– Robert ColumbiaCommented Jan 13, 2021 at 1:36
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As I understood it, the agreement not to actually merchandise the film is exactly why there's a running joke about spaceballs merchandise. I had heard (though I can't substantiate it) that the little dolls/action-figures Dark Helmet plays with in one scene are actually prototype action-figures they made prior to that agreement, not just props for the scene.– Ruadhan2300Commented Jan 13, 2021 at 10:56
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Washpost 1987 article confirms the Brooks-Lucas deal; the rest of the article is hilarious look-back. Howard the Duck winning best trailer? If only that could translate into being a successful movie. washingtonpost.com/archive/lifestyle/1987/06/12/license-to-sell/…– Silly but TrueCommented Dec 28, 2021 at 13:57
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