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    It wouldn't have been pitched as a series, so you should really be asking about how Pratchett sold The Colour of Magic, which is clearly intended as a standalone story. (Once that was a success, he could keep writing indefinitely, although a few retcons were required.) Of note in this regard is that Pratchett had already written Strata in 1981, which is a science fiction novel with a similar humorous tone, and so he already had a relationship with the publisher.
    – Buzz
    Commented Oct 15, 2018 at 4:38
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    Strata is also the book that sets out some of the original premise of the Discworld, although a lot changed between that and CoM, and even more as the series went on.
    – ConMan
    Commented Oct 15, 2018 at 6:08
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    It's perhaps worthy of note that during the 1980s, other things (for example, US television shows) were targeted much more generally than they are today. Before the explosion of cable channels led to the fine tuning of everything to specific demographics, there was still an advantage to stories written such that anyone, from children to grandparents, might be able to enjoy them.
    – RDFozz
    Commented Oct 15, 2018 at 17:32