Search Engine Marketing Analyst

Founded in 1953, Jungheinrich ranks among the leading solutions providers for the intralogistics sector, with revenue of over €4 billion and more than 19,000 employees worldwide. Our goal is to be the No. 1 choice in intralogistics worldwide. The Group strategy is driven towards growing profitably and creating value sustainably.

As part of this strategy, a unique Global Business Services Center has been established in Brasov, in 2022, working together with all Jungheinrich entities worldwide, providing support in their day-to-day operations.

We are a young organization, in full grow, and we are proud to say that we already proved our capabilities – all our internal customers are very satisfied with the way we work, and our people created strong relationship that makes the team function at its best.

Your main responsibilities:

• Responsibility for the management and performance of the SEA channel for 24 national companies in 15 languages;
• Development of an SEA strategy that is aligned with the aligned with the corporate goals, including Budget allocation for Search Ads, Shopping Ads and retargeting;
• Management of the SEA agency, communication of the strategy and goals, regular coordination of performance and optimization;
• Development, conception, implementation and monitoring of SEA campaigns (Google Ads, Bing Ads);
• Continuous optimization of campaigns to increase efficiency and effectiveness, including;
• Bid management, ad text optimization and keyword management;
• Collaboration with the website and analytics team to optimize landing pages in order to increase the conversion rate;
• Exchange with and training of national companies;
• Constant monitoring of market trends and new technologies in the SEA sector and their possible integration into existing campaigns;

Therefore, a successful candidate would have:

• Completed studies in business administration, business informatics, media sciences or communication sciences communication sciences; alternatively;
• Completed training and relevant professional experience;
• Several years of experience in the field of SEA (Google Ads / Bing Ads) with a focus on search and shopping ads;
• Experience in dealing with service providers/agencies (or professional experience in the agency environment) and in Management of several country accounts;
• High analytical skills with regard to relevant KPIs and appropriate handling of analysis tools;
• Ideally experience in the B2B sector;
• Experience in the use and knowledge of functionality of bid management tools, Google Analytics, Google Ads Editor, YouTube;
• Very good knowledge of German and English, other foreign languages are an advantage (preferably French, Italian, Spanish).

In case we will agree to start working together, you will find here:

• A great team, supporting newly comers to adapt fast and to achieve professional excellence very quickly.
• Excellent working set-up, with flexible schedule and hybrid program, allowing you to maintain a balanced life-work style.
• Professional development opportunities through quality training, constant guidance, and support.
• An attractive compensation package adapted to the market conditions.
• Friendly and cozy work environment.