Socialinsider

🚨 NEW REPORT: 2024 Instagram Benchmarks 🚨  https://lnkd.in/dqNpv5UY If you struggled to find the perfect formula for your Instagram strategy, look no further. Our brand new study on Instagram Benchmarks is out! 🎉 Dive into the data to find out what content performs best and how you can leverage your Instagram strategy in 2024. We analyzed more than 21M Instagram posts collected between January 2023 and March 2024 – so these are some KEY FINDINGS YOU *MUST* KNOW: 👉🏼 Reels are the most engaging content format on Instagram. 👉🏼 Engagement on Reels has decreased by 20% YoY. 👉🏼 Brands prioritize Reels over Single Images, with a 46% increase in Reels volume YoY. 👉🏼 Small brands increase their audience size by 40.5% in a year. 👉🏼 The highest Reels view rate (13.3%) is registered among small brands. 👉🏼 Images are generating the most comments for large brands. 👉🏼 Large brands receive a higher median count of saves on their Reels. 👉🏼 Reels are giving smaller brands the biggest boost in impressions. You can find a lot more about Instagram Benchmarks here:  https://lnkd.in/dqNpv5UY 💡Make sure you're keeping up with the latest Instagram engagement benchmarks to see the bigger picture, stay ahead of the game, and crush your social media marketing goals. 

✨ 5 in 5 Social Media Updates for SMMs ✨ 📝 Instagram is testing with a new Reels filter for posts featuring notes. 👀Facebook introduces a new subscriber sticker for Stories. 😱 Threads now display a blue label above posts related to trending topics. 🤖 Meta launches the AI Studio platform in the US, enabling users to create their own AI bots. 📊 TikTok achieves the highest watch rate among short video platforms, surpassing 25%.

What is the most engaging post type on LinkedIn? 📊 With all the recent changes and updates on LinkedIn, it can be tricky to determine what’s working best for engagement. To help clarify, we analyzed data from January to now to pinpoint the most engaging post types. 🔍 Let’s break down our findings:  📌 Unsurprisingly, Multi-Image posts lead the pack with the highest engagement rate, coming in at 6.825%. 📌 Close behind are native documents (carousels), which hold strong with a 5.774% engagement rate. So, now you know what to post to maximize engagement on LinkedIn.  For a deeper dive into the data and to fine-tune your content strategy, check out our comprehensive LinkedIn benchmarks report here:  https://lnkd.in/gSvHvc6Z

What is the biggest challenge that most social media managers have? Limited budgets, huge expectations from the upper management, the pressure to innovate… There are quite A FEW. So, we asked the social media managers professionals to talk about the main social media marketing challenges and pain points they experience in their day-to-day jobs. These challenges in digital marketing often prevent them from progressing as fast in their careers as they would like to. Let's take a moment to understand and appreciate the important work social media managers do. 🥰 Share your challenges in the comments, and let’s support each other 👀 👉🏼 You can get the full article here: https://lnkd.in/dzbDYDDn, where you can find tips and proven ideas for overcoming these challenges. Thank you so much for your participation in this research: Alma Pantaloukas, Anthony Yepez, Michael Mims, Kassandra Quinn, Adrienne Harvey, Kalli Combs, Alexus Brittain, Courtney Larvadain, Amy Peiffer, Dejaih Smith, Sophie Hay, Michelle Locke, Mariya Spektor, Summer Browne, Raluca Toma, Mercy Atim Okema, Vanjela B. (Nela) Bellovoda, Ashley Foster, Mitra Mehvar

Daily affirmations that every social media manager needs to repeat in front of the mirror 👀 Share your go-to positive statements, and let's motivate each other 👇

Born to say "Yaaas, we totally crushed those metrics!", but forced to say "Upon this monthly report, the engagement rate showed a significant increase compared to the previous period"

✨ 5 in 5 Social Media Updates for SMMs ✨ 🎉 TikTok introduced the option to add a custom thumbnail option for videos. 😱 X is testing an option to block links in post-replies. 📌 Facebook has introduced a new feature for Facebook Reels called "Pin comments.” 🎶 YouTube now allows creators to save music directly from their Shorts feed. 📊 TikTok sparks 3x more conversations than Reels.

Everyone stays on social media, but can everyone be a social media manager? It takes muuuch more than posting videos or memes. These are the tasks of a social media manager from scratch 👇🏼 Let us know if we missed any 🤔

Next time a client asks us what we bring to the table, we’ll show this video. 🤝

IT’S BRAT SUMMER 💚🎀  👉🏼 Last summer, we had Barbie season.  👉🏼 THIS summer is Brat season. So… Social media managers, what are your essentials? 👀