YouScan Review

Problem #1: No insights on customer feedback for marketing strategies.

Solution: YouScan’s features such as visual insights and trend detection can increase the impact of your marketing campaigns. For instance, an athletic footwear brand releases a new model of sneakers and launches a marketing campaign to promote the product. The brand manager creates a monitoring topic in YouScan to listen to conversations about sportswear happening online and monitor the campaign’s performance. This keeps the brand informed about relevant online discussions surrounding the topic.

Using the “trend detection” feature, the brand analyzes its customers’ reaction to every ongoing marketing activity. This information can help measure which campaign brings better results and which one is not successful and needs to be modified. Moreover, the client receives suggestions from YouScan at the right time to start marketing activities to enforce the existing positive spikes in conversations about the brand.

The “Visual insights” feature enables the brand to understand the context surrounding their product that is favorably perceived by the audience. By analyzing the settings and objects in user-generated images, the product manager can better understand complementary products and common product use cases to consider while creating new advertising content.

In addition, to raise brand awareness, the brand can sponsor a couple of huge events. To measure the efficiency of PR campaigns, they can analyze all brand mentions on social media in the context of those events. Image recognition technology helps catch all the posts even when there is no text. Thus, it is easy to understand the real coverage, not limited to the event attendee list.

Problem #2: Delayed response to negative feedback about your brand that can tarnish your company’s reputation.

Solution: YouScan has “Integration” and “smart alert” features that a PR manager can use to receive notifications about a negative brand mention directly to their Slack channel. For instance, a customer reported having found mold in their food product. To get more insights, the manager logs into YouScan and analyzes the automatically detected negative spike, checks the authors and the posts that got high engagement.

To mitigate the spike in negative activity, the manager can join the most popular conversations and provide evidence that it was not the manufacturer’s fault, but the result of improper storage conditions. You can use this tool to get updates of negative conversations and prevent huge problems that can impact the company’s reputation.

Problem #3: Insufficient social media monitoring.

Solution: YouScan monitors your brand mentions on various online platforms in real time. For instance, a client is complaining on Twitter that he has a problem with the company’s online app because the brand’s customer support isn’t responding. YouScan finds this message within minutes after the post was published. It sends the notification to a helpdesk system immediately for further escalation and problem-solving.

Moreover, using customizable rules, users can set up their YouScan dashboards to gather all important mentions (for example, the keyword “broken”) and send them to the developers’ Slack channel. These features decrease your reaction and resolution times, which will in turn help improve the quality of your customer service.