SmartyAds DSP Review

Impactful & Engaging Ad  Formats

SmartyAds DSP enables you to reach the right audiences across various business verticals, locations, and channels using impactful and engaging ad units and formats. For instance, you can access and utilize native ad units and formats that seamlessly adapt to the designs and functionalities of your websites and applications. These types of ad units and formats include in-feed social, content, and commerce ads and mobile web, in-app, in-article, and in-game native ads. Such ads can attract and convert audiences without causing disruptive user experiences. 

You’ll also increase engagement, click-through, and conversion rates by displaying versatile and interactive rich media ad units and formats. You can serve interstitial creatives in the form of banners, videos, or mobile ads. Thus, your audiences will view dynamic ads while transitioning between contents, activities, or stages within sites, apps, or games. SmartyAds DSP can make your campaigns and ads more impressive, memorable, and immersive through IAB-based billboard and skyscraper banner, connected TV device, and push ad units and formats. 

Targeted Advertising Campaigns 

The programmatic media-buying platform provides the solutions and capabilities you need to launch targeted ad campaigns. As you build your ad campaigns, you can create and customize parameters to ensure your ad creatives are served to the right people at the right time and in the right place. SmartyAds DSP enables you to divide audiences into different demographic groups. This means you can target your ad creatives to groups of people that fall under specific age brackets, income levels, or family sizes. Geo-targeted ad campaigns can be implemented through SmartyAds DSP as well. 

Thus, you’ll be able to run campaigns and show ads only for those people who reside in certain countries, states, or cities. The platform even supports geotargeting campaigns and ads down to the IP address, zip code, or business proximity level. You can avoid buying and serving ads that might not be relevant, interesting, or valuable for some visitors and users. Therefore, you won’t waste much of your budget on low-performing ads and ensure you get higher amounts of ROIs. SmartyAds DSP also permits you to configure how frequently ads are shown to audiences, at what times of the day they’re displayed, and which types of devices, operating systems, or browsers can be used for viewing them. This way, your ads won’t irritate or frustrate prospects and customers. 

Better Ad Campaign Management 

SmartyAds helps you handle your ad campaigns across business verticals, locations, channels,  and ad units and formats better. For example, the platform makes it easy for you to follow and evaluate visitors and users’ conversion journeys. It applies pixel/tag and postback tracking techniques for you to find out where people are going and what they’re doing after they viewed and interacted with your ads. Through postback tracking techniques, SmartAds DSP communicates and exchanges information with your advertising platform’s servers. 

The servers record and send data to the platform via postback URLs when users who had viewed or clicked your ads carried out certain actions  Some examples of these are newsletter subscriptions, app downloads, and product purchases. SmartyAds DSP also matches and synchronizes users’ cookies and data with different ad platforms and systems. This capability allows you to easily obtain valuable information about users who visited your website but left without buying any product.  You can launch retargeting ads and rekindle their interest in your products wherever they are online.