Realizing the possibilities of drip campaigns through Pardot

What are the best aspects of this product?

Setting up forms for events and downloads and builiding lists (whether static or dynamic) is easy through Pardot, and its email authoring environment does not get in the way too much.

What aspects are problematic or could work better?

When our Pardot prospects become leads they get sent over to our Salesforce account. Unfortunately this has caused all kinds of validation issues on the Salesforce side. We're still trying to find a solution for this issue.

What specific problems in your company were solved by this product?

Coming to Pardot made us aware of the possibilities of drip campaigns, automated emails responders and using a web form system that integrates with our email system seamlessly.

Are you a current user of this product?

Yes