A simple UI for email lead generation

What are the best aspects of this product?

Pardot's UI is very simple, with great filters and easy ways to manage and sort prospect data. Drip campaigns are great as well because they help do campaigns automatically. It has helped our business stay in front of our audience and has helped the business grow.

What aspects are problematic or could work better?

There needs to be more room for customization of data and reporting, especially for our needs. It would also be nice if Pardot has more options for filtering data.

What specific problems in your company were solved by this product?

It has been helpful in generating leads via email drip programs and in getting more data on the visitors to our site and their activity there.

Are you a current user of this product?

Yes