Mediatoolkit Review
What is Mediatoolkit?
Mediatoolkit is an online media monitoring and analytics solution that enables enterprises and organizations gather, track, and fully maximize online mentions of their brand, products, or services. With each mention, the software helps users derive high-value insights that allow them to discover opportunities, address issues and complaints quickly and efficiently, make better, smarter decisions, formulate and implement viable strategies, and more.
Mediatoolkit gathers mentions and other useful information from millions of Internet-based sources, including forums, chatrooms, blogs, websites, and online tools. If there is any mention of you and your competition or the industry where your business operates, you get notified instantly, giving you a distinctive edge over your competition.
Show MoreOverview of Mediatoolkit Benefits
Mediatoolkit provides you with a platform to monitor mentions of you, your competition, and your industry 24/7 non-stop from over 100+ million online sources. There is no need to stay close to the PC to manually scan and scour the Internet for mentions. The software takes care of it as it automatically searches mentions from any source in the world: be it profiles on Twitter and Instagram, or updates from websites, blogs, and forums.
Whenever Mediatoolkit finds any mention of your company, brand, or service, it automatically sends you an alert in real-time. This is an essential functionality especially when the mentions found are negative in nature (comments from dissatisfied customers, bad product reviews, etc.) and can adversely impact your business’ brand or image. Because you get alerts in real-time, you can instantly react to any news or update and smartly approach or remedy the situation.
Need to create brand reports that are based on mentions? Mediatoolkit makes it easy. Armed with the insights derived from mentions, you and your team are able to build viable strategies based on valuable data, with tools that help you predict what will happen in the future. You can also identify engaging posts and discover which mentions are gaining traction and have the possibility to go viral and quickly ride on it or take it out before it becomes uncontrollable.
Show MoreOverview of Mediatoolkit Features
- Unlimited Users
- Unlimited Keywords
- Real-time Alerts
- Advanced Boolean Search
- Websites, blogs, forums
- Location & language filters
- iOS and Android app
- Slack & email alerts
- Engagement & sentiment data
- Brand reports
- Influencer dashboard
- Custom alerts & digests
What Problems Will Mediatoolkit Solve?
A) Monitoring social media for a crisis
A customer took to Twitter about an alleged racial discrimination she experienced while in a store. While she never mentioned the name of the company, the company’s social media team immediately got an alert about the mention, they responded, apologized and prevented the issue from spreading. They can track all comments of the situation if it generates momentum, receive alerts if it spreads to news websites, and work proactively to address and remedy the situation. If they somehow miss the tweet in the first place, if it starts gaining a large number of shares, Mediatoolkit will alert them via an email that their company is suddenly getting more mentions than usual.
Feature: Real-time monitoring, Unlimited users, Spike alerts
B) Creating PR reports and gaining insight
Martin leads his company’s PR department and has an important meeting with the board where he has to explain why his team deserves more budget next year. With Mediatoolkit, he is able to follow his online mentions, and now can effortlessly export all graphs that showcase his work, like the fact that the company doubled the number of favorable articles last year, that the share of voice grew in comparison to competitors and that people engaged twice as much with posts about the company than the year before. Since everything is automated, he can do a year’s worth of reporting in less than an hour.
Features: Brand reports, Sentiment analysis, Engagement analysis
C) Responding to the news in real time
Marla runs the communications department for an environmental NGO and their tasks include creating campaigns for protection and preservation of nature. She reads the news every day, but they fail to mention the smaller local projects that really harm the environment. Since Mediatoolkit enables her to track complex queries, she can monitor the name of the area she wants, as well as issues like construction, environment, and investments, getting much more precise results.
She saw that there was a plan to build a complex industrial area near to one of the national parks. She rallies her team of experts to provide an opinion, then goes to the media with the story. Her campaign is successful and the development of the environmental threat is prevented.
Features: Real-time tracking, Spike alerts, Unlimited keywords
Awards & Quality Certificates
Mediatoolkit Position In Our Categories
Knowing that businesses have special business-related demands, it is practical they steer clear of choosing a one-size-fits-all, “perfect” software solution. Regardless, it is troublesome to try to chance on such a software product even among popular software solutions. The better thing to undertake is to spell out the various vital factors that need analysis including crucial features, pricing, technical skill capability of staff, organizational size, etc. Next, you must conduct the product research comprehensively. Browse through some Mediatoolkit analyses and explore each of the software programs in your list more closely. Such detailed research guarantees you take out ill-fitting applications and pay for the system which has all the tools your business requires.
Position of Mediatoolkit in our main categories:
TOP
500
Mediatoolkit is one of the top 500 Marketing Software products
TOP
100
Mediatoolkit is one of the 100 Social Media Management Tools products
Companies have different wants and requirements and no software platform can be ideal in such a scenario. It is pointless to try to find an ideal off-the-shelf software app that meets all your business requirements. The intelligent thing to do would be to modify the system for your unique needs, employee skill levels, finances, and other elements. For these reasons, do not hasten and pay for well-publicized leading systems. Though these may be widely used, they may not be the ideal fit for your particular requirements. Do your research, investigate each short-listed application in detail, read a few Mediatoolkit Social Media Monitoring Software reviews, call the vendor for clarifications, and finally select the app that offers what you require.
How Much Does Mediatoolkit Cost?
Mediatoolkit Pricing Plans:
Free Trial
Free
Free
Essential
$58/month
Pro
$117/month
Agency
By quote
What are Mediatoolkit pricing details?
Mediatoolkit Pricing Plans:
Free Trial
Free
Free
Essential
$58/month
Pro
$117/month
Agency
By quote
Mediatoolkit offers four SMB and enterprise pricing plans for users to choose from. Give the details a look, and choose the best plan for your business:
Free
- Unlimited Users
- Unlimited Keywords
- 3 Queries per Month
- 3,000 Mentions per month
- Real-time Alerts
- Advanced Boolean Search
- Websites, blogs, forums
- Location & language filters
- iOS and Android app
- Slack & email alerts
- Engagement & sentiment data
Essential – $58/month or $578/month
- All Free Features
- 5 Queries per month
- 5,000 Mentions per month
- Brand reports
- Influencer dashboard
- Custom alerts & digests
Pro – $117/month or $1168/year
- All Essential Features
- 5 Queries per month
- 10,000 Mentions per month
- Data export & API
- Account Manager & Customer Success Manager
Agency – By quote
- All Pro features
- 10,000+ Mentions per month
- 5+ Queries per month
User Satisfaction
Positive Social Media Mentions
59
Negative Social Media Mentions
0
We are aware that when you decide to purchase a Social Media Monitoring Software it’s crucial not only to find out how experts rank it in their reviews, but also to check if the real users and enterprises that purchased these solutions are indeed content with the service. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Mediatoolkit reviews across a vast range of social media sites. The information is then displayed in a simple to digest format revealing how many clients had positive and negative experience with Mediatoolkit. With that information at your disposal you should be ready to make an informed purchasing decision that you won’t regret.
Video
Technical details
Devices Supported
- Windows
- Mac
- Web-based
Deployment
- Cloud Hosted
Language Support
- English
Pricing Model
- Monthly payment
- Annual Subscription
- Quote-based
Customer Types
- Small Business
- Medium Business
What Support Does This Vendor Offer?
- phone
- live support
- training
- tickets
What integrations are available for Mediatoolkit?
Mediatoolkit integrates with the following business systems and applications:
- Slack
- Zapier
- API integration
- YouTube
- VKontakte
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