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MailerLite Review

MailerLite
Our score: 9.0 User satisfaction: 89%

What is MailerLite?

MailerLite is an email marketing platform with powerful features for growing subscriber networks and optimizing email marketing campaigns. The software comes with diverse capabilities for automating email marketing efforts, from creating campaigns to delivering emails and tracking results.

The software comes with various editors to help marketers create emails more efficiently, including a custom HTML email editor and a drag-and-drop newsletter editor. Built-in newsletter templates and photo editing features ensure that marketers can come up with branded, beautifully designed newsletters even without coding. Newsletters can also be embedded with products, surveys, and countdown timers to encourage subscribers to take action.

MailerLite also helps marketers build more than just email campaigns and newsletters. The software comes with a website builder with drag-and-drop functionalities, along with features for creating and optimizing landing pages. These features can boost the growth of inbound leads and support marketers in growing their networks.

Using MailerLite, marketers can automate email delivery through triggered emails. For instance, users can set up marketing workflows so new subscribers are automatically sent a welcome email. These automation features help keep leads and customers engaged throughout their journey. Users can also track automation history to learn what works with each workflow.

For added convenience, MailerLite comes with features for managing email lists and subscribers. Users can import subscriber lists through sign-up forms or through TXT or CSV files. Filter tools and custom fields also help marketers organize their emails into highly targeted segments and interest groups. All these features help marketers keep their email list healthy.

Lastly, to help marketers track the results of their email campaigns, MailerLite provides access to a variety of reports. These reports track important metrics, such as unsubscriber count, link activity, and spam complaints, in addition to opens and clicks.

MailerLite is designed to seamlessly integrate with a wide variety of web services and applications, including ecommerce platforms, such as Shopify, WooCommerce, and EasyStore. These integrations ensure smoother workflows and improved productivity for email marketers.

In addition to all these features, the vendor provides a “feature request” section where users can send their ideas, which the community can upvote for development. This is one way the MailerLite UX design keeps to being adaptive to user needs.

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Overview of MailerLite Benefits

Convenient creation of email campaigns

MailerLite comes with plenty of tools, such as a newsletter editor, rich text editor, and custom HTML email editor to help marketers create beautifully designed and fully branded dynamic email campaigns. Built-in photo editors and newsletter templates also make it easier for marketers to build engaging templates. Email newsletters created on MailerLite are optimized for mobile devices as well.

Automated email delivery

MailerLite users can set up workflows so emails are automatically sent to subscribers depending on a variety of triggers, such as completing a form or clicking a link. Marketers can add personalized touches to these emails, including within the email itself or in the subject line. These automated, personalized email delivery features help marketers in keeping subscribers and customers engaged.

Easy A/B testing for email campaigns

MailerLite comes with A/B testing capabilities to help marketers optimize their email campaigns. Variables such as email subject, email content, and sender details can be modified for each email variation, and users can set sample size and winning criteria. The software can then be configured to automatically send the winning email to subscribers.

Powerful email list and subscriber management

The software also comes with an intuitive interface for organizing email lists and subscribers. Once subscriber lists are imported into MailerLite, users can organize subscribers into segments using filter tools and custom fields. Subscribers can also be segmented according to attributes, such as location or age range as well as interests. Through these segmentation features, marketers can easily send relevant email campaigns to the right subscriber groups.

Accurate email campaign tracking 

MailerLite comes with various built-in reports to help marketers monitor the results of their email campaigns. In addition to tracking open rates and clicks, the software provides data-backed insights into metrics, such as unsubscribe count, bounce rate and link activity. Advanced reports such as click maps also allow marketers to track how subscribers interact with newsletters.

Award-winning customer support

MailerLite offers not just powerful email marketing features but also 24/7 customer support. The platform offers tutorials and videos, as well as resources through the MailerLite Academy. Marketers can also count on round-the-clock support via chat, email, and tickets.

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Overview of MailerLite Features

  • Drag-and-drop Editor
  • Custom HTML Editor
  • Rich Text Editor
  • Free Newsletter Design Templates
  • Built-in Photo Editing Feature
  • File Manager
  • Subscriber Management
  • Popups
  • Landing Pages
  • Embeddable Web Forms
  • UnScubscribe Page Builder
  • Campaign Reports
  • Click Maps
  • Open by Location
  • Email Automation
  • RSS Campaigns
  • Auto Resend
  • A/B Testing
  • User Permissions
  • Integrations
  • Developer API
  • AI Assistant
  • Brand Settings

What Problems Will MailerLite Solve?

Problem #1: Email marketers have no coding or design skills

Solution: MailerLite comes with drag-and-drop editors to help users to design dynamic emails and newsletters. Users can also choose from built-in newsletter templates and embed interactive elements into their email campaigns. These features allow marketers to create engaging emails even without coding knowledge.

Problem #2: Automating email campaigns seems complicated

Solution: MailerLite has an intuitive, visual interface that makes it easy for users to set up automated workflows. The software’s email automation editor and drag-and-drop functions allow users to build and modify workflows in minutes.

Problem #3: My business needs more leads and subscribers

Solution: Using MailerLite, you can embed signup forms on your website and social media channels. You can also use the platform to create engaging pop-up subscribe forms, which can turn website visitors into newsletter subscribers.

Awards & Quality Certificates

An award given to products our B2B experts find especially valuable for companies

MailerLite Position In Our Categories

Since businesses have distinctive business-related demands, it is only practical they abstain from paying for a one-size-fits-all, ideal solution. Nevertheless, it would be hard to come across such an app even among recognizable software products. The practicable step to undertake would be to jot down the varied main factors which require analysis such as key features, price plans, technical skill capability of the users, business size, etc. The second step is, you should do your product research comprehensively. Go over these MailerLite review articles and explore each of the applications in your shortlist in detail. Such well-rounded product research ensure you avoid mismatched apps and buy the one which offers all the function your business requires.

Position of MailerLite in our main categories:

TOP 50

MailerLite is one of the top 50 Marketing Software products

Enterprises have diverse wants and requirements and no software platform can be perfect in such a situation. It is futile to try to find a perfect off-the-shelf software system that fulfills all your business requirements. The intelligent thing to do would be to adapt the application for your unique wants, worker skill levels, budget, and other aspects. For these reasons, do not hasten and pay for well-publicized trendy applications. Though these may be widely used, they may not be the ideal fit for your particular requirements. Do your groundwork, investigate each short-listed application in detail, read a few MailerLite Email Marketing Software reviews, contact the maker for explanations, and finally select the application that offers what you need.

How Much Does MailerLite Cost?

MailerLite Pricing Plans:

Free Trial

Forever free plan

Free

Premium plan (1 to 1,000 subscribers)

$10/month

Premium plan (1,001 to 2,500 subscribers)

$15/month

Premium plan (2,501 to 5,000 subscribers)

$30/month

Premium plan (5,001 to 10,000 subscribers)

$50/month

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What are MailerLite pricing details?

MailerLite Pricing Plans:

Free Trial

Forever free plan

Free

Premium plan (1 to 1,000 subscribers)

$10/month

Premium plan (1,001 to 2,500 subscribers)

$15/month

Premium plan (2,501 to 5,000 subscribers)

$30/month

Premium plan (5,001 to 10,000 subscribers)

$50/month

MailerLite has a free plan and paid premium plans.

 

With the free plan, you have access to key features such as:

 

  • Drag & drop editor
  • Email automation builder
  • Websites
  • 10 landing pages
  • Signup forms & pop-ups

 


Premium Plans
Pricing:

 

Growing: $10/month 

All in Free, plus

  • Unlimited monthly emails
  • 3 users
  • 24/7 Email support
  • Sell digital products
  • Unlimited templates
  • Dynamic emails
  • Auto resend campaign
  • Unlimited websites & blogs
  • Unsubscribe page builder

 

Advanced: $21/month  

All in Growing business, plus

  • Unlimited monthly emails
  • Unlimited users
  • 24/7 Live chat & email support
  • Enhanced automations
  • Facebook integration
  • Custom HTML editor
  • Promotion pop-ups
  • Multiple triggers in automations

Enterprise: custom pricing 

All in Advanced, plus

  • Unlimited monthly emails
  • Unlimited users
  • 24/7 Live chat & email support
  • Dedicated success manager
  • Dedicated IP & deliverability consultation
  • Custom landing page design
  • Custom newsletter design

 

 

User Satisfaction

Positive Social Media Mentions 17
Negative Social Media Mentions 2

We realize that when you make a decision to purchase a Email Marketing Software it’s crucial not only to learn how experts rank it in their reviews, but also to find out if the actual people and enterprises that purchased this software are indeed content with the service. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and MailerLite reviews across a wide range of social media sites. The information is then featured in an easy to digest form revealing how many customers had positive and negative experience with MailerLite. With that information at your disposal you should be ready to make an informed business choice that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • On Premise

Language Support

  • English

Pricing Model

  • Monthly payment
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for MailerLite?

MailerLite integrates with the following business systems and applications:

  • WordPress
  • WooCommerce
  • Shopify
  • Pipedrive
  • Zoho CRM
  • Elementor
  • Hubspot
  • Thrive
  • MailMunch
  • BookFunnel
  • EasyStore
  • Zotabox
  • Gleam
  • Zendesk
  • Zapier
  • Squarespace
  • Unbounce
  • Facebook
  • Twitter
  • SumoMe
  • OptinMaster
  • Landingi
  • Akita

MailerLite User Reviews

MailerLite average rating:

Average score
4.8/5 (39 user reviews)
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

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The most favorable review

Monserrat

PROS: I find this program really useful especially with its automated mailing, split campaign, and analytics features. I use this app to send out training emails to new staff and newsletters to our customers. The available templates make it so much easier for me to keep in touch with stakeholders and other key people in my business.

CONS: MailerLite won't allow you to open an account unless your emails are linked to your own website or any legit website for that matter. I totally do understand it is necessary to filter out spams. Searching for a specific subscriber can be a hassle. I hope the developers add an option to do this.

Reviewed 3 years ago

Read full review >

The least favorable review

Anonymous Reviewer

PROS: free tier was good up until you give the business payment.

CONS: Tried to use this service, so I uploaded a campaign and purchased the 10k user tier. Support needed to approve the 10k list first, which is ok. So, they did not approve and told me I could not send a campaign to a list of users because some of them were not authenticated. Ok, so I asked for a refund as no campaign was actually sent. At that point, they argued it was against their policy to provide a refund because my list was no good and it goes against their policy to have a poor list. So, it seems that the company is selective about how many emails you can send even if you pay for a certain number, and they will not refund even if you never send an actual campaign. Terrible support and policy that stole my money and gave nothing back.

Reviewed 3 years ago

Read full review >

More reviews from 39 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Fantastic service

Read full review >
Kenneth Andersson
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.05.2023 Company Size: 51-100 Employees Industry: Transportation/Trucking/Railroad

PROS: I have used MailerLite for almost 2 years now and it is very easy to use. And their customer support is fast to respond.

CONS: Better geolocation of subscribers coming from forms not hosted on MailerLites servers, plus the ability to manually change the location field.

What do you think about this review?

Great Poor

Very helpful representative and solved my problem with ease

Read full review >
Roshan Yalavatti
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 28.04.2023 Company Size: N/A Industry: N/A

PROS: Good customer support and value for money. It is very easy to use platform

CONS: The landing page options could be made better

What do you think about this review?

Great Poor
Show More User Reviews (39)

Best-value platform and amazing support

Read full review >
Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.04.2023 Company Size: 1-10 Employees Industry: Online Media

PROS: Comes with all the marketing tools needed at a price that is unbeatable.

CONS: Some drag & drop modules disappeared (probably for fixing) when they were needed.

What do you think about this review?

Great Poor

Top Tier Systems, Email Deliverability and Support

Read full review >
James Slack-Smith
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.04.2023 Company Size: N/A Industry: N/A

PROS: The campaigns, automations and integration with the Stripe payment processing platform are easy to setup and work perfectly. Email deliverability is as good as it gets and beats other more expensive solutions by a long shot. My experience with the support team really amazed me. I had made a mistake with my CloudFlare configuration. Maria from MailerLite Support identified the problem extremely quickly, it was all sorted out in no time. I can honestly say that I have never encountered such effective support before in my entire life.

CONS: I haven't encountered any issues or anything that I'm unhappy with. I've been able to achieve everything that I set out to achieve with the only issues being errors on my part. Thankfully the support team are super helpful and talented.

What do you think about this review?

Great Poor

The best there is, the best there was, the best there ever will be.

Read full review >
Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 27.04.2023 Company Size: 51-100 Employees Industry: Consumer Services

PROS: The ease of use. The features like automation, forms, and detailed analytics. I got a promotion at work because I introduced Mailerlite to the company. It is so effective and reliable. The customer care service (especially Viada) is top-notch. They make the work easier. Wait a minute, did I forget to say the fantastic templates they have? Oh my goodness!!! What cant they do?

CONS: The pricing is a bit too high. Also, integration with other programs and website needs to be worked on. Lastly, the mobile app needs more features.

What do you think about this review?

Great Poor

Best value-for-money email subscriber list management

Read full review >
Manfred Bortenschlager
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 24.04.2023 Company Size: N/A Industry: N/A

PROS: Best value for money tool. Ideal for email subscriber list management, including campaigns, landing pages, simple websites, signup forms, or popups.

CONS: Some smaller hiccups like user interface is sometimes not completely consistent. Page loading speed is sometimes slow. But both issues are minor

What do you think about this review?

Great Poor
marcin infolab
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 24.04.2023 Company Size: 11-50 Employees Industry: N/A

PROS: fast working, good support, relatively cheap, unsubscribed leads are not deleted

CONS: no source of the form if you have one form on different pages

What do you think about this review?

Great Poor

Better than the rest

Read full review >
Roger Smith
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 19.04.2023 Company Size: 1-10 Employees Industry: Accounting

PROS: Dynamic content is the selling point for me. Others don\\\'t offer such a good service either

CONS: pricing changeover to the new Mailerlite. The only frustration was an offer to migrate which expired before my renewal date a few months ago. So I\\\'m still on Classic.

What do you think about this review?

Great Poor

Very easy to use and excellent customer support

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Steve M
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 18.04.2023 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: I am comparing 3 solutions for our project and MailerLite is by far the best. Very easy and intuitive to use. Everything I need built in: Website/Landing page builder, payment systems, double opt-in, customize to our domain, DKIM and SPF integrations to ensure deliverability, campaign automation and email flow, nice UI and even a developer API. FANTASTIC customer support - Very fast and had a solution for each of my questions.

CONS: Takes a few seconds to load the editor - Nothing crazy.

What do you think about this review?

Great Poor

Amazing service and fast support

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Anonymous Reviewer
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 18.04.2023 Company Size: N/A Industry: N/A

PROS: One of the easiest tools to use and we are huge fan of their analytics dashboard. We appreciate the affordability as well.

CONS: More themes and more creative templates

What do you think about this review?

Great Poor

Great Customer Support

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Anonymous Reviewer
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.04.2023 Company Size: 1-10 Employees Industry: Architecture & Planning

PROS: Ease of use. Clean GUI. Excellent customer support with very fast response times.

CONS: There was a slight iccup with loggin in when MailerLite didn't recognise my credentials - I reached out to customer support and the issue was fixed within minutes.

What do you think about this review?

Great Poor

Great custumer support

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Andreja Preložnik
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.04.2023 Company Size: 1-10 Employees Industry: Farming

PROS: It si free for begginers (up to 1000 subscribers), it is easy to use,

CONS: Everthing is ok.

What do you think about this review?

Great Poor

The Best e-mail marketing service with outstanding support

Read full review >
Daniel Vaz
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.04.2023 Company Size: 11-50 Employees Industry: Retail

PROS: Everything I need on my e-mail marketing strategy, including amazing landing page builder, great automation, extremely easy to use and a absolutely outstanding support.

CONS: n/a

What do you think about this review?

Great Poor

MailerLite is superb!

Read full review >
Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.04.2023 Company Size: N/A Industry: N/A

PROS: Their immediate help throw their technical support is superb!

CONS: The limit of 1,000 subscribers is not enough for most businesses.

What do you think about this review?

Great Poor

Excellent platform and stuff!

Read full review >
Nikos Avgerinos
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.04.2023 Company Size: 1-10 Employees Industry: Events Services

PROS: Esay to use Reasonable price Excellent support All in one (landing pages, website)

CONS: I haven't find one yet

What do you think about this review?

Great Poor

MailerLite runs my entire business!

Read full review >
Christian Collard
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.04.2023 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: I love the email builder and landing page templates. They are easy to use and always look amazing.

CONS: some small issues with delivery times. waiting for a response

What do you think about this review?

Great Poor

Love this porduct and support!

Read full review >
Marko Karja
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.04.2023 Company Size: 1-10 Employees Industry: Computer Software

PROS: Very easy to use and also very powerful tool. For most users, It solves 99,9% - 99,999% of tasks. Another topic is customer service. Never seen like this before. They take it really seriously. This is just extraordinary! Ecpecially Maria. Thank you so much for finding answers to all my questions.

CONS: Page editor is a bit slow. 2-3 seconds to load. I really hope they are working with this.

What do you think about this review?

Great Poor

Great customer service at Mailerlite

Read full review >
Julian  Mühle
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.04.2023 Company Size: 1-10 Employees Industry: Political Organization

PROS: Very good customer service, easy to use integration of links, images and text via different templates.

CONS: Change between old and new version were not quite clear, but customer service explained this very well.

What do you think about this review?

Great Poor

Beyond expectations! I got more than what I paid for!

Read full review >
Hilbert
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 18.10.2021 Company Size: 1-10 Employees Industry: Online Media

PROS: This app looks really professional all-over! My favorite features include automation, content testing, creation of landing pages, and the wide range of options for form designs! Blows my mind how easy it is to do all these things in a single app. Customer support is excellent!

CONS: It takes time to load when using it in a web browser.

What do you think about this review?

Great Poor

Amazing Customer Service

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Anonymous Reviewer
4/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 13.10.2021 Company Size: 1-10 Employees Industry: Non-Profit Organization Management

PROS: Flat pricing. No drama around usage.There is no worries about number of emails you are allowed to send.

CONS: Ability to segment responses.

Vendor reply

Thank you so much for leaving us a review. We truly appreciate it. - Lay

What do you think about this review?

Great Poor

mailerlite is great

Read full review >
Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.10.2021 Company Size: 1-10 Employees Industry: Photography

PROS: Very easy to use, easy to see interface. The support is very fast and helpful.

CONS: I didn't find any problem points

Vendor reply

What a lovely review! I would love to see some of your photography some time. Send it our way if you'd like. We always share amazing content our community is doing with the rest of the team. - Lay

What do you think about this review?

Great Poor

Initial contact with MailerLite has been great.

Read full review >
Anonymous Reviewer
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 04.10.2021 Company Size: N/A Industry: N/A

PROS: I haven't used MailerLite yet as I had a couple questions. I received a very quick response from Norbert who answered my question. When I asked a followup question, I received another quick response. So far given my limited experience, their customer service is very prompt and helpful, which is important to me since I'm not getting any help from MailChimp, probably because I have a free account there. MailLite also has competitive pricing and offers non-profits a 30% discount and if you pay annually instead of monthly, they provide a 30% discont.

CONS: NA.

Vendor reply

Hi there! We're glad Norbert was able to be for help. He's definitely amazing as is our full support team. If you need any help, or have more questions, we also have our Facebook Community that can be very helpful in case you decide to use MailerLite. - Lay

What do you think about this review?

Great Poor
Paola Iseppi
4/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 04.10.2021 Company Size: 1-10 Employees Industry: Online Media

PROS: It\'s simple to use, the intuitive interface, the multiple functions of use and customer support

CONS: I have no problems with that

Vendor reply

Thanks for the love, Paola! We hope they loved your freebies. - Lay

What do you think about this review?

Great Poor

Continuously Impressed

Read full review >
Scott St. Amand
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 23.09.2021 Company Size: 1-10 Employees Industry: Law Practice

PROS: The interface is phenomenal, and the integration to my website was seamless. I had a question for customer service, and I expected an answer "within 24 hours" per most other sites. I received a personal email in response 15 minutes later. So very impressed.

CONS: I haven't found anything yet, but I am still in the nascent stages of using the features. I am excited to see what else Mailerlite can do to increase my reader retention and up my subscribers.

What do you think about this review?

Great Poor

I had a great experience with this functional app!

Read full review >
Wilma
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 23.09.2021 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: It's a really generous app! It has so many functions, and the developers made sure that new instructions to utilize each function will be sent out to users when needed. It allows you to have up to 1000 subscribers and send out 12,000 emails a month even if you're using a free account.

CONS: Some features are a little confusing such as determining double options which makes managing the subscriber list a bit laborious.

What do you think about this review?

Great Poor

Easy-to-use email marketing tool

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Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 21.09.2021 Company Size: N/A Industry: N/A

PROS: I like the very streamlined and non-fussy UI of this tool. It is easy to use and understand.

CONS: It is on the slower end compared to other competitors. You will have to wait a few seconds longer to navigate around the tool.

What do you think about this review?

Great Poor

Took my money and gave nothing

Read full review >
Anonymous Reviewer
1/5

Overall impression

1/5

Customer Support

1/5

Value for Money

1/5

Ease of Use

Published on: 07.09.2021 Company Size: N/A Industry: N/A

PROS: free tier was good up until you give the business payment.

CONS: Tried to use this service, so I uploaded a campaign and purchased the 10k user tier. Support needed to approve the 10k list first, which is ok. So, they did not approve and told me I could not send a campaign to a list of users because some of them were not authenticated. Ok, so I asked for a refund as no campaign was actually sent. At that point, they argued it was against their policy to provide a refund because my list was no good and it goes against their policy to have a poor list. So, it seems that the company is selective about how many emails you can send even if you pay for a certain number, and they will not refund even if you never send an actual campaign. Terrible support and policy that stole my money and gave nothing back.

What do you think about this review?

Great Poor

MailerLite is an email marketer’s best friend.

Read full review >
Rex
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 19.08.2021 Company Size: More than 100 Employees Industry: Online Media

PROS: MailerLite offers a wide range of design templates for content blocks, landing pages, pop-ups, and other forms. The templates are easily customizable which we found really helpful in our lead generation campaigns.

CONS: Not really an issue, but I think it would be better if there are more design options for a landing page.

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MailerLite is on top of its game!

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Jettie
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 16.08.2021 Company Size: 1-10 Employees Industry: N/A

PROS: This app is almost incomparable to its competitors like MailChimp in terms of features and customer service. MailerLite has a wide variety of features (add-ons) that come with its base price. If I'm using MailChimp, I have to pay a fee to get such features. The support staff is really reliable!

CONS: I don't have negative things to say about this platform. It's perfect!

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Email marketing just got easier for non-designers!

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Kieran
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 21.07.2021 Company Size: Industry: N/A

PROS: One of the best things about this platform is its customizable design templates for newsletters. It totally makes the job simpler for people without any experience of layout and design. Setting up was a breeze, too!

CONS: Although it's easily customizable, I think the tools and workspace for editing can still be further optimized -- just minor things like an easier way to select recently used colors.

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Probably the best auto-mailer available!

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Monserrat
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 07.06.2021 Company Size: 1-10 Employees Industry: Publishing

PROS: I find this program really useful especially with its automated mailing, split campaign, and analytics features. I use this app to send out training emails to new staff and newsletters to our customers. The available templates make it so much easier for me to keep in touch with stakeholders and other key people in my business.

CONS: MailerLite won't allow you to open an account unless your emails are linked to your own website or any legit website for that matter. I totally do understand it is necessary to filter out spams. Searching for a specific subscriber can be a hassle. I hope the developers add an option to do this.

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MailerLite review

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Easter
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 12.04.2021 Company Size: 1-10 Employees Industry: Internet

PROS: Two of my favorite things about this platform are its competitive price and its simple and intuitive automation systems! It offers so much for very little cost. They offer a free plan -- not a trial plan, so you can use it for as long as you want. With subscriber (1000) and email (10,000) limits, of course!

CONS: It's understandable, but customizing can be a problem when using a free plan because only a few options for templates are available.

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MailerLite is exactly what I need for my business!

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Hortense
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.02.2021 Company Size: 1-10 Employees Industry: N/A

PROS: I've been using MailerLite for only a month and my mind is already blown bigtime about how it's performing better than most of the pricey platforms I used in the last two decades. It offers so much with just a little cost, providing more opportunities (and resources!) for me to grow my business. Learning to use it didn't really become a problem. I didn't have to allot so much time to get used to it, unlike the previous platform I was using.

CONS: There is no easy way to use all MailerLite features with multiple websites. This is something you have to work on. It's completely possible, but adapting takes time.

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Extremely helpful especially for beginners

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Orville
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 04.01.2021 Company Size: More than 100 Employees Industry: Media Production

PROS: This platform is really intuitive and well-rounded. I love how simple the interface is. It's not hard to learn which makes it beginner-friendly. The support team is also always ready to help! They are extremely prepared with visual guides and even written instructions to address customer concerns. I couldn't ask for a better customer support service.

CONS: Some button isn’t that easy to see. So, perhaps the developers can improve the layout a bit to optimize workspaces within the app.

What do you think about this review?

Great Poor

Bye, MailChimp!

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Emie
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 31.12.2020 Company Size: 1-10 Employees Industry: Fund-Raising

PROS: I hate to compare, but this software is so much better than MailChimp -- more user-friendly, provides more options, and better customer service!

CONS: I wish we could integrate the other platforms/apps that we're using in the business into this platform.

What do you think about this review?

Great Poor

High-quality platform for email marketing!

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Hailee
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.02.2020 Company Size: 1-10 Employees Industry: Publishing

PROS: I love the drag-and-drop editor! It's the best feature of this platform among its many other useful and user-friendly tools. It's really an effective platform.

CONS: So far, so good!

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Easy to Learn

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Randall
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 29.01.2020 Company Size: 1-10 Employees Industry: Tobacco

PROS: This platform offers a lot of options for me to reach out to our customers.

CONS: I can't pinpoint a specific weakness of the platform, but I think it can still be further improved as trends change.

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Perfect for your business

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Dane
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 27.01.2020 Company Size: 1-10 Employees Industry: N/A

PROS: I like its functionality! Everything I loved with other platforms, such as creating landing pages, grouping subscribers, and automating visuals, are all combined in MailerLite. It's a user-friendly app -- really functional and intuitive.

CONS: Setting up accounts requires a lot of work since you have to fill in a lot of details. While I totally understand the reason behind this, I think it will scare off some users especially those who are new to the field.

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Excellent and very affordable tool for freelancers

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Daniel Barkins
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.09.2018 Company Size: 1-10 Employees Industry: Marketing and Advertising

PROS: - Free up to 1.000 subscribers. Good for when you want to test something around and don't want to pay (paid plans are affordable as well) - UI is simplistic, clear and really easy to use - Great support.

CONS: - You have to have website to get approved, without that you will not be able to send any campaigns - If you want email marketing for e-commerce - MailerLite has limited integrations for that.

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Fantastic service

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Kenneth Andersson
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 04.05.2023 Company Size: 51-100 Employees Industry: Transportation/Trucking/Railroad

Very helpful representative and solved my problem with ease

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Roshan Yalavatti
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 28.04.2023 Company Size: N/A Industry: N/A

Best-value platform and amazing support

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Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.04.2023 Company Size: 1-10 Employees Industry: Online Media

Top Tier Systems, Email Deliverability and Support

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James Slack-Smith
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.04.2023 Company Size: N/A Industry: N/A

The best there is, the best there was, the best there ever will be.

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Anonymous Reviewer
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 27.04.2023 Company Size: 51-100 Employees Industry: Consumer Services
Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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