Brandwatch Review

PROS: Brandwatch is so simple to utilize. It's very comprehensive. A powerful platform. A pleasant UI.

CONS: I've been using its keyword tracking and influencer identification. So far, no isuses.

PROS: Over my years spent in the digital world, I've been given the chance to look into third party listening devices. One of their biggest mistakes is that while they appear visually appealing, they fail to offer what you're actually paying them for. Brandwatch has been that tool that lets me swim around data pools. It gives me unlimited option in shaping, slicing, and showcasing data.

CONS: What I hate with Brandwatch is their listening programs. A majority of them have data that aren't complete. Without having the right access to some data streams, listening services, in some way, are limited in capturing meaningful samples. But I'm assured that the biggest difference in this industry comes from the UX where the spades are in the hands of Brandwatch.

PROS: I'm constantly depending on Brandwatch to keep me informed. It lets me in on things that I really need to know about. Thanks to that, I can now come up with educated decisions. What's more, I always have a surprise waiting for me on the other side.

CONS: We're not speedy as that of Brandwatch from time to time. We have a tendency to forget about building queries before we're in need of them. I know all too well how historical data is making things simpler when it comes to usage and request. But still.

PROS: Brandwatch is a refreshing approach. Its direct to the point. Pricing is neatly laid out. With technology that can be personally customized.

CONS: Right now, it's something Brandwatch can't control. But it'd be of big help if there's some kind of monitoring for LinkedIn.

PROS: The team from Brandwatch are exceptional. They have a professional approach to things. Very innovative. They take things to heart.

CONS: There's nothing to really hate. The platform has a bit of learning curve. But that's to be expected from a product that generates robust insights.

PROS: Brandwatch is a leader in query writing, especially when you compare it to competitive enterprise-suitable analytic systems. Does excellent monitoring, and you can rely on it completely both in terms of operations and support. I can see there were some top notch designers in charge of the interface, because I don't understand how a tool can be so simple and so helpful at the same time.

CONS: It was a struggle to think of a bad side, as the product really doesn't have any. If I have to be nit picky, I'd probably go for some improvements, social coverage most of all. Still, I've confirmed it even before that making a source request to the company will be enough for them to give you the feature you want, so I'm not particularly worried. They could work a bit on the spam filter, and eventualy sentiment analysis, even if the core of the problem is the industry itself, not them.

PROS: I've gone through a lot of tools and apps over the years. I've explored those that constantly monitors and researches online social activivity. Thing is, most of these tools fail to rake in historical data and never offered insight in already occurring activities. But Brandwatch has gone against the grain and proved things differently compared to other tools.

CONS: There's never a perfect product. And there are certain caveats with Brandwatch. Its pricing is a major concern. But the service it offers is highly valuable and is accordingly priced.

PROS: Over my years spent in the digital world, I've been given the chance to look into third party listening devices. One of their biggest mistakes is that while they appear visually appealing, they fail to offer what you're actually paying them for. Brandwatch has been that tool that lets me swim around data pools. It gives me unlimited option in shaping, slicing, and showcasing data.

CONS: What I hate with Brandwatch is their listening programs. A majority of them have data that aren't complete. Without having the right access to some data streams, listening services, in some way, are limited in capturing meaningful samples. But I'm assured that the biggest difference in this industry comes from the UX where the spades are in the hands of Brandwatch.

PROS: My favorite part is definitelly customer service, as I am supposed to click a single button to solve my problems. I don't know if I can even specify a problem, because ever since I started using Brandwatch in 2012, it has been nothing but easy and straightforward. I'm still learning how to use it, that's true, but that's only because they won't stop introducing new features! The system is simple, but you can do som serious in-depth analysis, in particular to track social conversations to extract information. The recent additions were awesome, I like the Query Wizard and the Rules. Overall, Brandwatch is the least stressful tool I've ever used!

CONS: The Facebook integration is rather week, I miss some information there. However, I don't think it is Brandwatch that has the fault, it's more on the FB side. We also didn't know graphic customization was limited, now we're struggling to make it more brand-centered.

PROS: I've seen for myself that Brandwatch can do miracles for accountants and managers, most of all because it has an amazing customer care team that knows what it is doing. I would recommend it to any team in need of audience segmentation, not just because it is fast and simple, but also because it provides analytic methods no other system can offer. I mean, you simply get to see the whole picture of how you're doing on social networks, and everything is automatically calculated. Personally, I've reduced time despite of the learning curve I had to surpass, and that's because the support team provided a step-by-step training to help me.

CONS: The learning curve, of course. It's not that Brandwatch is so difficult, but it is simply different than other segmentation systems, and experience can't help too much with it. Knowing how demanding research can be, I skipped learning about it, and now I'm using Brandwatch for social monitoring only.

PROS: I've gone through a lot of tools and apps over the years. I've explored those that constantly monitors and researches online social activivity. Thing is, most of these tools fail to rake in historical data and never offered insight in already occurring activities. But Brandwatch has gone against the grain and proved things differently compared to other tools.

CONS: There's never a perfect product. And there are certain caveats with Brandwatch. Its pricing is a major concern. But the service it offers is highly valuable and is accordingly priced.

PROS: The query wizard has been a huge help in kickstarting a query. It can then be used in customizing your needs. This saved so much time for our team. Has a user-friendly UI in guiding us throughout the entire process.

CONS: Historical data is missing. Brandwatch is only capable of housing mentions within their archive that were put together from older queries. If you're in need of complete coverage, you'll have to pay. An add-on needs to purchased.

PROS: The biggest functionality with Brandwatch is being able to have your data filtered in so many ways. As a user, you have the power, thanks to its filtering process. It helps you land accurate conversations worth looking into. Such functionality lifts any restrictions that platforms will limit you to in terms of splitting data.

CONS: Right now, details on geographical audience isn't fully precise. Brandwatch does have the tools and vision in monitoring social media. I'm hoping these will be looked into when newer technology comes out.

PROS: I'm fascinated with quering, categorization, and usability, and wouldn't mess with data control either. You can see developers knew what they're doing, something I should know after 6 years of working with this system. It's not about praising it, you know, it works! We're creating amazing dashboards for our clients, being also able to control access rather than simply 'listening' to social incentives. Support is outstanding, and I often forget they're not in my team. Thanks guys, you've been extremely patient with me!

CONS: We have a vast amount of data and metadata to analyze, and that's our problem. Brandwatch, however, has nothing to do with it. The tool is just perfect!

PROS: Clear and organized data, to say at least. We were for a long time looking for a tool that can pull out social info this easy, and we love the charts, graphs, and bars. It was our first time to employ a social analytics tool, and we couldn't have made a better choice - navigating Brandwatch is so easy, that it seems we've used thousands of similar programs before.

CONS: My only fear is that there is a lot to learn. As a beginner, I'm doing a fairly good job triggering basic functions, but the deeper I go, the more complicated operations become. Some training can be really useul for me.

PROS: I have no words to describe the many ways Brandwatch helped me and my team, but the highlight are definitely ad hoc queries. I'm not that experienced, but I don't think there is a better performer in that aspect. On top of that, we got to involve our account management team, and they're using the charts every day, impressed by how streamlined analysis can be. Clients find it amazing too, as we present data to them in many interesting ways, and we're making our work appear really comprehensive.

CONS: There is really nothing to dislike about Brandwatch, it is perfect.

PROS: An easy-to-understand User Interface. It comes with colored graphs and metrics that are neatly laid out on the dashboard. Everything is basically simple to look at. These can be altered in showing data that you've tagged and what changes should be made to give a represenation of what's being measured.

CONS: There are certain points of concern. Query setup can lead to some confusion. It would feel as if you need to go back to programming school just to know your way around it. But once you're familiar with things and you know what you really need to do, then everything is second nature.

PROS: The biggest functionality with Brandwatch is being able to have your data filtered in so many ways. As a user, you have the power, thanks to its filtering process. It helps you land accurate conversations worth looking into. Such functionality lifts any restrictions that platforms will limit you to in terms of splitting data.

CONS: Right now, details on geographical audience isn't fully precise. Brandwatch does have the tools and vision in monitoring social media. I'm hoping these will be looked into when newer technology comes out.

PROS: Brandwatch has the friendliest, most entertaining and customizable UI I've used so far, and offers a variety of useful metrics displayed on many special dashboards. The most important advantage according to me is that I get to modify previously tagged data in order to measure results more accurately. I honestly don't think that there is a tool that can help me more.

CONS: I get confused when setting up my queries, but I guess that's a matter of embracing the program more accurately. I'm still learning how to work with it properly, and I've set up some programming already. My colleagues say I'll master it in no time, and I trust them.

PROS: Brandwatch is a refreshing approach. Its direct to the point. Pricing is neatly laid out. With technology that can be personally customized.

CONS: Right now, it's something Brandwatch can't control. But it'd be of big help if there's some kind of monitoring for LinkedIn.

PROS: I'm constantly depending on Brandwatch to keep me informed. It lets me in on things that I really need to know about. Thanks to that, I can now come up with educated decisions. What's more, I always have a surprise waiting for me on the other side.

CONS: We're not speedy as that of Brandwatch from time to time. We have a tendency to forget about building queries before we're in need of them. I know all too well how historical data is making things simpler when it comes to usage and request. But still.

PROS: The team from Brandwatch are exceptional. They have a professional approach to things. Very innovative. They take things to heart.

CONS: There's nothing to really hate. The platform has a bit of learning curve. But that's to be expected from a product that generates robust insights.

PROS: The query wizard has been a huge help in kickstarting a query. It can then be used in customizing your needs. This saved so much time for our team. Has a user-friendly UI in guiding us throughout the entire process.

CONS: Historical data is missing. Brandwatch is only capable of housing mentions within their archive that were put together from older queries. If you're in need of complete coverage, you'll have to pay. An add-on needs to purchased.

PROS: Brandwatch offers a wide range of Boolean operators, which is vital when selecting search criteria. Thanks to the rules, we got rid of spam and are now refining sentiments, making our categories way more useful and better organzied. The list of variables is just endless, and includes such as workflows, demographics, topics, and so on. We're using it in English only, but international users may be interested to know the tool covers most of world's widely applied languages. Price is good, and updates are regular, there is no reason to skip it.

CONS: I'd prefer a proper iOS app, this way I'm struggling even to access my data on the iPhone. Everything else is great.

PROS: Brandwatch does analysis the easy way, and provides a variety of friendly tools that are incredibly easy to understand. I can confidently say it has revolutionized analytics, allowing you ro make search queries in less than no time. What I like the most is that there are numerous charts one could use to classify information, and which look way better than the boring spreadsheets where I couldn't even explain the information I was displaying.

CONS: The queries can be a bit cumbersome, but that depends on the adjustments you're trying to make, and the data you're adding. Few more integrations would be perfect too, even if in basic versions, and allowing us to pay attention only to the most important metrics.

PROS: Brandwatch is so simple to utilize. It's very comprehensive. A powerful platform. A pleasant UI.

CONS: I've been using its keyword tracking and influencer identification. So far, no isuses.

PROS: Brandwatch is not simply a tech product, it is a life savior. We like the streamlined pricing and the customization, but the real blessing in disguise was customer support. We went through a detailed training, and we've been able to get professional assistance every time we needed it.

CONS: I understand Brandwatch is still work in progress, but some LinkedIn monitoring would be a nice addition. I hope they will introduce it soon!

PROS: An easy-to-understand User Interface. It comes with colored graphs and metrics that are neatly laid out on the dashboard. Everything is basically simple to look at. These can be altered in showing data that you've tagged and what changes should be made to give a represenation of what's being measured.

CONS: There are certain points of concern. Query setup can lead to some confusion. It would feel as if you need to go back to programming school just to know your way around it. But once you're familiar with things and you know what you really need to do, then everything is second nature.