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Basis DSP Review

Basis DSP
Our score: 8.4 User satisfaction: 85%

What is Basis DSP?

Basis DSP by Centro is a unified demand side platform for programmatic advertising that enables enterprises to simplify and improve return on their digital media investments. The programmatic advertising platform provides an intuitive and easy-to-use interface and all the tools businesses need to execute cross-channel and cross-format campaigns. Enterprises can choose to run their campaigns either on a self-service or managed-service basis. The Omni-channel platform focuses on mobile and supports a variety of campaigns, including video, social, display, mobile and mobile web. Instead of using cookies, the platform targets mobile devices through unique device IDs, which result in better precision and more flexibility. Designed for mobile platforms including web and smartphones, the DSP supports video exchange integration and can be seamlessly integrated with many popular programmatic video exchanges, including BrightRoll, SpotXchange, AOL One and Teads.

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Overview of Basis DSP Benefits

Basis DSP provides real-time insights into performance metrics without any delays. This allows enterprises to make critical decisions in real-time and enables them to adjust budgets on-the-fly. Team members also benefit from real-time performance and optimization as they can improve programmatic advertising skills during the work hours without having to learn everything from scratch.

The programmatic advertising platform provides access to private marketplaces that cover more than 1,000 curated deals from more than 150 publishers. The pre-negotiated deals have already been tested, while the platform also enables advertisers to access hot deals that are otherwise not available in open RTB, including digital video and deals specialized for viewability.

The brand safety and fraud protection features are baked right in without any additional cost and include human monitoring, detection partners and Centro’s own proprietary tech. The fraud prevention features automatically prevent bidding on spoofed domains, known bot traffic and fraudulent apps, and block sources with too much non-human traffic. This minimizes wastage of ad dollars and ensures that ads are shown in brand-safe environments.

Basis DSP supports strategic integrations with over 40 popular data providers, while it can also be integrated with more than 30 ad exchanges, supply sources and SSPs. The platform offers both managed services for fully supported campaigns, insights and reporting, and self-service model for complete control and the UI access.

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Overview of Basis DSP Features

  • Cross-format, cross-channel campaigns
  • Omni-channel
  • Social and mobile channels
  • Video campaigns
  • Mobile web campaigns
  • Video exchange integration
  • Device ID based targeting
  • Real-time performance
  • Instant optimization
  • On-job learning
  • Real-time optimization
  • Private Marketplaces
  • 1000+ curated, pre-negotiated deals
  • Search interface for PMPs
  • Brand safety
  • Automatic fraud protection
  • Hyperlocal targeting
  • GPS based precise targeting

Basis DSP Position In Our Categories

Knowing that businesses have unique business requirements, it is sensible they steer clear of purchasing a one-size-fits-all, ideal system. At any rate, it is difficult to try to pinpoint such a software product even among branded software systems. The sensible thing to do would be to take note of the varied important aspects that need careful thought such as important features, costing, technical skill levels of staff members, business size, etc. The second step is, you must conduct your product research thoroughly. Browse through some Basis DSP evaluations and scrutinize each of the software systems in your shortlist in detail. Such well-rounded product research ascertains you drop ill-fitting applications and choose the one that has all the aspects your business requires to achieve growth.

Position of Basis DSP in our main categories:

TOP 500

Basis DSP is one of the top 500 Marketing Software products

If you are interested in Basis DSP it may also be beneficial to check out other subcategories of Marketing Software gathered in our database of SaaS software reviews.

It is important to note that almost no service in the Marketing Software category will be a perfect solution able to fulfill all the goals of various business types, sizes and industries. It may be a good idea to read a few Basis DSP Marketing Software reviews first as certain solutions may perform well exclusively in a very narrow set of applications or be prepared with a really specific type of industry in mind. Others may function with a goal of being easy and intuitive and consequently lack complicated elements desired by more experienced users. You can also come across apps that focus on a large group of customers and offer a powerful feature set, however this in most cases comes at a more significant cost of such a solution. Make sure you're aware of your requirements so that you buy a software that offers exactly the functionalities you search for.

How Much Does Basis DSP Cost?

Basis DSP Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

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What are Basis DSP pricing details?

Basis DSP Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Enterprise and SMB pricing is available by quote.

User Satisfaction

Positive Social Media Mentions 23
Negative Social Media Mentions 3

We realize that when you decide to buy a Marketing Software it’s crucial not only to see how professionals evaluate it in their reviews, but also to find out whether the actual clients and businesses that use it are indeed happy with the product. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Basis DSP reviews across a broad range of social media sites. The information is then featured in a simple to digest form revealing how many users had positive and negative experience with Basis DSP. With that information available you should be prepared to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Basis DSP?

Basis DSP integrates with a variety of video exchanges, including the following and more:

  • SpotXchange
  • One by AOL: Video
  • Tremor
  • Teads
  • BrightRoll
  • 40+ major data providers
  • 30+ ad exchange
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Nestor Gilbert

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.

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