Basis DSP by Centro is a unified demand side platform for programmatic advertising that enables enterprises to simplify and improve return on their digital media investments. The programmatic advertising platform provides an intuitive and easy-to-use interface and all the tools businesses need to execute cross-channel and cross-format campaigns. Enterprises can choose to run their campaigns either on a self-service or managed-service basis. The Omni-channel platform focuses on mobile and supports a variety of campaigns, including video, social, display, mobile and mobile web. Instead of using cookies, the platform targets mobile devices through unique device IDs, which result in better precision and more flexibility. Designed for mobile platforms including web and smartphones, the DSP supports video exchange integration and can be seamlessly integrated with many popular programmatic video exchanges, including BrightRoll, SpotXchange, AOL One and Teads.
Show MoreBasis DSP provides real-time insights into performance metrics without any delays. This allows enterprises to make critical decisions in real-time and enables them to adjust budgets on-the-fly. Team members also benefit from real-time performance and optimization as they can improve programmatic advertising skills during the work hours without having to learn everything from scratch.
The programmatic advertising platform provides access to private marketplaces that cover more than 1,000 curated deals from more than 150 publishers. The pre-negotiated deals have already been tested, while the platform also enables advertisers to access hot deals that are otherwise not available in open RTB, including digital video and deals specialized for viewability.
The brand safety and fraud protection features are baked right in without any additional cost and include human monitoring, detection partners and Centro’s own proprietary tech. The fraud prevention features automatically prevent bidding on spoofed domains, known bot traffic and fraudulent apps, and block sources with too much non-human traffic. This minimizes wastage of ad dollars and ensures that ads are shown in brand-safe environments.
Basis DSP supports strategic integrations with over 40 popular data providers, while it can also be integrated with more than 30 ad exchanges, supply sources and SSPs. The platform offers both managed services for fully supported campaigns, insights and reporting, and self-service model for complete control and the UI access.
Show MoreKnowing that businesses have unique business requirements, it is sensible they steer clear of purchasing a one-size-fits-all, ideal system. At any rate, it is difficult to try to pinpoint such a software product even among branded software systems. The sensible thing to do would be to take note of the varied important aspects that need careful thought such as important features, costing, technical skill levels of staff members, business size, etc. The second step is, you must conduct your product research thoroughly. Browse through some Basis DSP evaluations and scrutinize each of the software systems in your shortlist in detail. Such well-rounded product research ascertains you drop ill-fitting applications and choose the one that has all the aspects your business requires to achieve growth.
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Basis DSP is one of the top 500 Marketing Software products
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It is important to note that almost no service in the Marketing Software category will be a perfect solution able to fulfill all the goals of various business types, sizes and industries. It may be a good idea to read a few Basis DSP Marketing Software reviews first as certain solutions may perform well exclusively in a very narrow set of applications or be prepared with a really specific type of industry in mind. Others may function with a goal of being easy and intuitive and consequently lack complicated elements desired by more experienced users. You can also come across apps that focus on a large group of customers and offer a powerful feature set, however this in most cases comes at a more significant cost of such a solution. Make sure you're aware of your requirements so that you buy a software that offers exactly the functionalities you search for.
Basis DSP Pricing Plans:
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Basis DSP Pricing Plans:
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Enterprise and SMB pricing is available by quote.
We realize that when you decide to buy a Marketing Software it’s crucial not only to see how professionals evaluate it in their reviews, but also to find out whether the actual clients and businesses that use it are indeed happy with the product. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and Basis DSP reviews across a broad range of social media sites. The information is then featured in a simple to digest form revealing how many users had positive and negative experience with Basis DSP. With that information available you should be prepared to make an informed buying decision that you won’t regret.
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Basis DSP integrates with a variety of video exchanges, including the following and more:
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