Helps us deliver meaningful and specific messages to our customers

What are the best aspects of this product?

ActiveDEMAND allows us to deliver very specific marketing messages to our customers and easily measure their response. This enables us to tailor our messaging based on real data without breaking stride in serving our customers.

What aspects are problematic or could work better?

Its mechanics very simple but the content still needs to be created if your company wants to demonstrate thought leadership. But it's just a fact of life for high quality content.

What specific problems in your company were solved by this product?

We are solving the problem of delivering our message to our customers in a way that is informative to them and easy to track for us.

Are you a current user of this product?

Yes