JJ Delgado🤙

“Smash It” is not just a tool for pure digital companies. It can be applied to traditional companies and to companies that need to reinvent their business models in order to keep being competitive. As such, it's equally useful to all professionals that want to understand how to deliver value to their organizations in the coming years; everyone from c-level, to managers, to senior leaders, to salespeople, to beginners.

Digital business has made information and technology (I&T) more strategic than ever, but most enterprises are not very effective at addressing this. CIOs must take on a bigger role in shaping the business strategy, but they will need to navigate several challenging scenarios along the journey.

Storytelling is a technique used by many companies since the beginning of corporate communication. However, it will not be until the appearance of the digital world when it acquires greater popularity, due to its simplicity to integrate the message in a natural way and to expose the values ​​of the brand within a narrative. In this area, it is undeniable that online video has multiplied the applications of this methodology, as it is a visually attractive format, easy to consume and that… Exibir mais

Storytelling is a technique used by many companies since the beginning of corporate communication. However, it will not be until the appearance of the digital world when it acquires greater popularity, due to its simplicity to integrate the message in a natural way and to expose the values ​​of the brand within a narrative. In this area, it is undeniable that online video has multiplied the applications of this methodology, as it is a visually attractive format, easy to consume and that combines audio and image in one and the same, ideal, therefore, to develop this type of actions of marketing. Exibir menos

Think Video exposes the main facts that have given rise to the emergence and hatching of online video and videoinfluence through the lines of research opened in the world of digital marketing, its main applications and the keys that define the architecture in the new ecosystem .
Communication platforms, data analysis systems and new technologies, among other factors, have completely changed the way we access and work with information in less than a decade,. Despite this continuous… Exibir mais

Think Video exposes the main facts that have given rise to the emergence and hatching of online video and videoinfluence through the lines of research opened in the world of digital marketing, its main applications and the keys that define the architecture in the new ecosystem .
Communication platforms, data analysis systems and new technologies, among other factors, have completely changed the way we access and work with information in less than a decade,. Despite this continuous transformation, we can identify those data, facts and research that allow us to establish where we come from, where we are and where we are going, taking into account all the elements that have given rise to this phenomenon, directly or indirectly. Exibir menos

About the book:

Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers make decisions and how their emotions may play a role in those decisions.

Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and… Exibir mais

About the book:

Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers make decisions and how their emotions may play a role in those decisions.

Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.

About my chapter:

This chapter claims to understand the implications of Cloninger´s psychobiological model of temperament in the people behavior on social networking sites. This study uses secondary information as well as primary data. The author collected and analyzed an online survey with a sample of 365 individuals. The study contributed to bridging the research gap of the correlation between the Cloninger´s psychobiological model of temperament and people behavior on SNSs. The main findings show that clear correlation exists between Cloninger´s psychobiological temperament dimensions and the way people interacts on Facebook. Mainly, temperament is affecting in almost all the areas that have been tested; Facebook affinity uses of Facebook, motives, and barriers of using Facebook. Exibir menos

We are living the biggest revolution in the history: the digital revolution. It is bigger than the industrial revolution. With this book, you will understand what happens on the mind of the consumer, how they interact with products and services, how and what they choose to buy. You will discover how to emotionally connect with them by understanding their personality.
This book has been written by a best selection of experts in communication, marketing, trends, and psychiatry. They present… Exibir mais

We are living the biggest revolution in the history: the digital revolution. It is bigger than the industrial revolution. With this book, you will understand what happens on the mind of the consumer, how they interact with products and services, how and what they choose to buy. You will discover how to emotionally connect with them by understanding their personality.
This book has been written by a best selection of experts in communication, marketing, trends, and psychiatry. They present the tools and tips that you will need to make the best of the new era. The social networking sites and the digital market will be your best friends in this new current paradigm.
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¿Cómo pueden los Medios generar valor con los datos?

La digitalización ha puesto los datos en el centro del ecosistema de los medios audiovisuales.
Un mayor control sobre los contenidos combinado con un mejor conocimiento de la audiencia permite apoyar decisiones editoriales. Se abren oportunidades para ofrecer contenidos más pertinentes y experiencias más personalizadas adaptadas a un consumo multidispositivo y a contextos específicos.
Para los 'publishers' el buen uso de los… Exibir mais

¿Cómo pueden los Medios generar valor con los datos?

La digitalización ha puesto los datos en el centro del ecosistema de los medios audiovisuales.
Un mayor control sobre los contenidos combinado con un mejor conocimiento de la audiencia permite apoyar decisiones editoriales. Se abren oportunidades para ofrecer contenidos más pertinentes y experiencias más personalizadas adaptadas a un consumo multidispositivo y a contextos específicos.
Para los 'publishers' el buen uso de los datos se ha convertido en una cuestión estratégica para amplificar sus actividades a nivel editorial, marketing y comercial.
Les permite consolidar sus catálogos, reforzar el valor de sus activos, conocer mejor su audiencia y monetizar mejor sus inventarios a través de nuevas herramientas. Su buen control puede incluso llevar a encontrar nuevas audiencias y abrir vías de diversificación.

El 24 de junio, en la Universidad Autónoma de Madrid, 150 profesionales con una treintena de expertos explorarán estos temas a través de casos prácticos, de ponencias y de debates.
En paralelo la organización de talleres permitirá entender mejor la puesta en práctica de soluciones profesionales indispensable al sector del Big Media. Exibir menos

Anuncios is one of the most important marketing newspaper in Spain. It is focused on Marketing directors and people of that field.

La personalidad es un constructo que divide a nuestros clientes en un nivel igual que el hecho de ser hombre o mujer. La segmentación por personalidad abre claramente a los marketinianos un nuevo espectro de posibilidades para satisfacer a sus clientes: divide y vencerás. El cubo NoRiSo (Novedad – Riesgo – Social) ilustra cómo segmentar a tus clientes basándose en su personalidad. Estas tres dimensiones configuran ocho segmentos de personalidad (cada una de las esquinas del cubo); cada uno con… Exibir mais

La personalidad es un constructo que divide a nuestros clientes en un nivel igual que el hecho de ser hombre o mujer. La segmentación por personalidad abre claramente a los marketinianos un nuevo espectro de posibilidades para satisfacer a sus clientes: divide y vencerás. El cubo NoRiSo (Novedad – Riesgo – Social) ilustra cómo segmentar a tus clientes basándose en su personalidad. Estas tres dimensiones configuran ocho segmentos de personalidad (cada una de las esquinas del cubo); cada uno con un comportamiento profundamente marcado que guía sus decisiones en todas las facetas de la vida. Entendiendo sus motivaciones y barreras podremos desarrollar propuestas de valor ganadoras que satisfagan las expectativas de nuestros clientes.

El marketing y los marketinianos siempre han/hemos estado obsesionados con entender a la estrella de nuestro partido: el cliente. Hemos querido entender cómo juegan, cómo se mueven en el campo, cómo deciden y lo más importante, cómo marcan goles. Para ello se ha estudiado al cliente desde diferentes ángulos, pero una de las técnicas se ha convertido, con derecho propio, en un básico del marketing: la segmentación de clientes.
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Personality is a construct which divide our customers in the same way as we are divided being man and woman. The segmentation by personality provides marketing professionals with a new spectrum of possibilities to satisfy their customers: divide and conquer. The cube NoRiSo (Novelty-Risk – Social) shows how to segment your customers basing on their personality. These three dimensions make up eight personality segments (each one in one cube corner).

The behaviour of each segment is… Exibir mais

Personality is a construct which divide our customers in the same way as we are divided being man and woman. The segmentation by personality provides marketing professionals with a new spectrum of possibilities to satisfy their customers: divide and conquer. The cube NoRiSo (Novelty-Risk – Social) shows how to segment your customers basing on their personality. These three dimensions make up eight personality segments (each one in one cube corner).

The behaviour of each segment is deeply marked guiding customers´ behaviour in all aspects of their life. Once we have understood this behaviour, we will be able to develop killing value propositions, which may meet our customers ‘expectations. Exibir menos

JJ Delgado presents the 8 personalities to overcome the online consumer. He introduces the key success factors to know better the potential customers.

Speaker at the II Cobranding Marketing Club Event of Europraxis consulting club.

A biweekly summary of the news you cannot miss - Crypto, NFTs, Tokens, Metaverse, DAOs, DEFI, and Web3 Businesses.

A Valuable Resource on How to Understand the Stimuli and Barriers of Customer Behaviour

•A fresh look at mobile payment adoption from a customer perspective
•Experience counts; identify the 3 key drivers that will drive mobile payment adoption
•How to classify customer payment personality and identify which ones are primed for adoption