Wise Pirates

Today we celebrate our 7th anniversary 🏴☠️ Wise Pirates was born 7 years ago, out of a dream to transform the universe of marketing and digital partners, and with a desire to do things differently and the ambition of a greater purpose: to help the Portuguese digital ecosystem evolve more and better. 🚀 When we were born, we were told that it was "too late for yet another marketing agency", but with a different value proposition, a bit of the bravery and personality that characterize pirates, mixed with ethics, transparency, risk sharing and the will to be an extension of our clients team, we dreamed that we could really make a difference, in approach, in data, in results, and not least, in people. And here we are, 7 years later. Thanks to all our clients, team and every partner that made it happen. 🖤

In the constantly evolving landscape of digital marketing, Google recently presented its cutting-edge Demand Gen campaign, ready to revolutionize the way brands relate to their audiences. Find out more about this campaign with André Silva in this article. 🧐

In the ever-evolving digital landscape, the importance of user consent has become paramount. With privacy regulations tightening globally, businesses face the challenge of balancing compliance with seamless user experience. ✅ Google’s introduction of Consent Mode in Google Analytics 4 (GA4) marks a significant step in this direction, offering a nuanced approach to user data handling. In essence, this framework allows websites to collect user’s consent permission for the multi-purpose use of cookies.

Another of the forces that keeps our boat sailing is being Kind.❤️ Kindness is something that is rooted in our culture - every day, we make sure our pirates are respected and treated equally. Our differences are what make us such a diverse, innovative, and unique team, and this is reflected in the value we deliver to our clients. More than team players, we trust each other and believe each one of us is doing the best we can to bring the best results. Being kind is not just about helping others - it's also about letting each one of us, with our own individuality, contribute to the end result in our own, unique way. 🏴☠️

In an era defined by fast technological advancements, and a 2023 where AI exploded into the “mainstream”, the responsible use of AI has become increasingly pivotal 🦾   To show you the importance of using AI responsibly and to discover some of the practices behind artificial intelligence, we invited Diogo Machado to help you with this article 📃

We've just been to a practical workshop on Performance Max with travel Goals, organised by Sam Barber for the Wise Pirates PPC team. Thanks everyone for coming together and being better able to respond to the demands of present and future Wise Pirates' hotel clients. #wisepirates #digitalagency #google #ppc #performancemax #travelgoals

Recently we have implemented the 4.5 days program. And what is it? Well, our crew, depending on their time inside our ship and how hard they've worked, can earn an extra half-day per week ou per fortnight, keeping their salary conditions as before. 🤝 This program has a direct impact on the balance and well-being of the team and also contributes to the integration of personal and professional life. This is another step to reinforce our commitment to the happiness of the crew. 🏴☠️

In today's fast-paced digital landscape, e-commerce companies face a number of challenges to make sure they stay ahead of the competition and maximize their online visibility. One of the most powerful tools at their disposal? Search engine optimization (SEO). 🧐 We've teamed up with Shopping Builders to help you with this through a Webinar, and we're expecting you on May 8th! Sign up now. 👨💻

⚠️ COMUNICADO ⚠️ 1. Surgiu hoje no jornal O Jogo uma afirmação de um dos candidatos às eleições do FC Porto sobre a Wise Pirates e sobre alegados serviços de marketing digital associados a alegados valores, que o referido candidato, <questiona - sempre num plano de alegação hipotética -  poderem estar eventualmente ao serviço de uma campanha eleitoral. 2. A Wise Pirates não fez até hoje nem faz atualmente nenhuma campanha eleitoral de nenhum partido, clube de futebol ou qualquer outra organização. 3. A Wise Pirates não tem atualmente nenhum serviço com nenhum clube de futebol ou SAD, em Portugal ou qualquer outro país. Por outro lado, nos casos em que existem serviços acordados e contratos correspondentes, a informação contratual é sempre tratada com confidencialidade e integridade. 4. A alegação falsa criada pelo candidato, sem Fact checking, é de uma irresponsabilidade inqualificável. 5. É falso que a Wise Pirates tenha realizado ou esteja a realizar serviços de campanha eleitoral a alguma das listas. 6. A Wise Pirates agirá sempre em defesa total do bom nome da sua marca, dos seus colaboradores e clientes,  reservando-se todos os direitos legais na proteção contra falsidades e calúnias de qualquer tipo e origem, mesmo quando são cuidadosamente colocadas como perguntas e alegações hipotéticas. No entanto, não voltará a abordar esta questão de forma pública, já que o tema resulta na prática de disputas eleitorais à qual a Wise Pirates é totalmente alheia. 7. A Wise Pirates não faz qualquer cedência no domínio da ética. A empresa e os seus colaboradores orgulham-se de ter níveis de ética elevadíssimos, ausência de conflitualidade entre si ou com qualquer outra entidade e registos inquestionáveis de integridade. (Comunicado completo em anexo)

Do you have what it takes to be brave? On such a big world, full of unknown seas, we Pirates don't let that scare us. We embrace the new, the unachievable and the fearful. We take a a leap of faith on every step, knowing that if there is a will, there is also a way. 🏴☠️