Top newsbrands for converting readers to subscribers revealed
Analysis shows how many paying readers are among their online audiences of major subscription newsbrands
By Aisha Majid![Top newsbrands for converting readers to subscribers revealed Top newsbrands for converting readers to subscribers revealed](https://cdn.statically.io/img/pressgazette.co.uk/wp-content/uploads/sites/7/2024/06/Subscriptionpages1-scaled.webp)
Fighting for quality news media in the digital age.
Press Gazette's monthly ranking of the top 50 newsbrands in the UK.
ByIn UK 8% of people paid for online news in the past year, down from 9%.
ByBen Youatt says potential for paid subscribers goes beyond industry expectations - but scale is needed first.
ByCurrently the revenue split is 70% print and 30% digital.
ByWelt's director of premium Falk Schneider on the German title's "lock-in tools" to boost subscriber engagement.
ByChief digital officer says storytelling and context will help publisher keep ahead of generative AI.
ByA separate daily digest of London local news is on 230 total subscribers after its own May launch.
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