Mather Economics and InsurAds combine to help publishers boost revenue
Combined offering will help combat publisher challenges on search and social.
By Press GazetteFighting for quality news media in the digital age.
It’s not the size of the audience that matters – it’s how well you know them, writes Trevor Vagg of…
ByPrivacy Sandbox, Google’s upcoming replacement for third-party cookies, will reduce publishers’ revenue from programmatically-sold online ads by 60%, according to…
ByFuture Elevate works on a revenue share and payment up-front model.
ByCompetition Appeal Tribunal certifies major lawsuit against Google alleging anti-competitive practices.
ByBill could have "exaggerated the issues around data unfairness in the digital market".
ByWhy Google has gone too far with AI Overviews, which takes content and advertising from publishers.
ByAlphabet, Apple, Meta and Microsoft are undermining publishers and it's time to fight back.
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