Mikołaj Czajkowski

𝗠𝘆 𝗰𝗹𝗶𝗲𝗻𝘁’𝘀 𝗔𝗣𝗣 𝗴𝗼𝘁 10,000 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀 𝗶𝗻 𝗮 𝗺𝗼𝗻𝘁𝗵. Here are the steps that we followed: Poland-based polished food company named Glovo was our client. It had a problem with customer acquisition. It spent too much on marketing but the results were not good. We made certain changes in the entire campaign. ✅ Choose a single platform for marketing based on the competitor’s success. ✅ Delivered core marketing messages in all the ads. ✅ Added social currency (nationalism) in every ad ✅Inducing strong network effects through the referral system. These steps seem very simple, right? But always moving to the basics is very uncommon. If you want to increase your customer acquisition rate, follow: Shivam Singh

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If inspiration, then Allegro! Check out Allegro Teasers in the app 🎉 After months of intensive work by our project team, we are introducing a tool that aims to: 🟠 inspiring users, 🟠 increasing their involvement, 🟠 motivating you to discover new shopping categories. Allegro Teasers will make discovering our offerings more engaging and educational, helping users better understand the value of our platform. Thank you to everyone who contributed to this success. This is just the beginning - we are already working on implementing the components on international markets! 🌍 #Allegro #AllegroTeasers #ecommerce #marketplace

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📣 How Do Polish Health Tech Companies Communicate? Let's summarize it! 🔥 After 8 months of conversations and interviews with representatives of Health Tech companies in Poland, I am happy to share my insights on the communication challenges Polish startups face. The development of technology and AI solutions can undoubtedly improve our everyday lives and save time, but health remains the most important aspect of our lives. For this reason, with great interest, I and my Come Creations Group team created the HealthTech of the Week series, in which on Wednesdays we presented innovative HealthTechs that are changing the medical industry. 🚀 Congratulations to the organizations featured in the 1st edition: Talkie.ai, SDS Optic Inc., FEYENALLY, Calmsie, GeneMe, upmedic, HearMe.pl, eOS, BioCam, AILIS Care, finECRF, Locon Sp. z o.o., CliniNote, Clebre, VR TierOne, and The Linghos! 🚀 I encourage you to get to know this HealthTech better! I would also like to thank the support of experts such as Olivia BLANCHARD from Health Venture Lab, Jakub Chwiecko from the Medical Innovation Institute, and Kazimierz Cięciak from Comarch Healthcare, thanks to whom I could understand the challenges of the medical industry better. 🤝 📖 For a full summary of the HealthTech of the Week series, visit my blog. 👉EN: https://lnkd.in/d9yRTFgc 👉PL: https://lnkd.in/dTuEjraD 📅 The series will continue in September, and we are looking for more innovative projects to feature. If you know a startup at the intersection of new technologies and medicine, or if you have a project to recommend, please tag it in a comment or contact us! 🔥 Or maybe your project is the one that deserves the spotlight? Tell us about your business, and maybe your HealthTech startup will be featured in the next series! #HealthcareInnovation #Startups #Reports #HealthTechOfTheWeek #MedTech #DisruptorsinHealthcare

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If inspiration, then Allegro! Check out Allegro Teasers in the app 🎉 After months of intensive work by our project team, we are introducing a tool that aims to: 🟠 inspiring users, 🟠 increasing their involvement, 🟠 motivating you to discover new shopping categories. Allegro Teasers will make discovering our offerings more engaging and educational, helping users better understand the value of our platform. Thank you to everyone who contributed to this success. This is just the beginning - we are already working on implementing the components on international markets! 🌍 #Allegro #AllegroTeasers #ecommerce #marketplace

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#Sharingknowledge and inspiring #founders is central to Movens Capital's work. That is why we are very proud of yesterday's "Foundations of Scaling Open Day Warsaw" event organized in partnership with Google for Startups and one of the world's best business schools, IESE Business School ;- consider their #SchoolofFounders if you are in a seed or Series A startup. Many thanks for sharing your knowledge and experience to: Growth strategy: Prof. Germán Loewe Scaling yourself and your business: Dr Sebastian Ross and a panel of great experts and entrepreneurs Pricing: Wojciech Gorzeń Operational growth procedures: Konrad Kwiatkowski A special tribute to Prof. Germán Loewe for the most elegant definition of strategy I have ever encountered: "#Strategy is Your choice of where and how to compete". #Founders, choose wisely! Maciej Kraus, Przemek Jurgiel-Żyła, Zofia Sidorska, Amelia Niemiec dzieki za super organizację!

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The last episode in our legal series is a real dose of knowledge. 🧨 🤯 ⚖️ dr Zuzanna Witek talks about the types of hacking cyber attacks, how to prepare for them, and most importantly, answers why every company where at least one person works is vulnerable. You will also learn from the episode how to best protect yourself from unpleasant incidents and how to take care of your GDPR (RODO 🇵🇱). We invite you to join us for this important lesson! 🙌 #flyingwithshopify #shopify #cybersecurity #ecommerce #ecommercetips

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💎 𝐂𝐫𝐨𝐬𝐬-𝐥𝐨𝐜𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐀𝐩𝐩 𝐒𝐭𝐨𝐫𝐞 Let's explain how this magic #ASO trick works. 🙂 There are multiple localizations in all #AppStore regions, there can be three or even ten. This means that in Germany, for example, you can rank for keywords from German, English (US) and English (UK) localizations. Such localizations are called cross-localizations. 👈 Here is the actual table of localization coverage created by RadASO - https://lnkd.in/ebtmF2ZV . So all keywords from these localizations are indexed in the specified regions. 🔥 And here's Apple's official page - https://lnkd.in/eK3R8Tb7 (not updated, doesn't have EN-US). ❗ 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫 🔷  Keywords from different localizations are not mixed! Adding the word "AI" only in English (US), and "chat" only in Spanish (MX) you will not rank for "AI chat" in US. The keywords need to be added together in one localization. 🔷 That's not all, check out the rest in the 𝐀𝐒𝐎 𝐁𝐮𝐬𝐭𝐞𝐫𝐬 ➡ https://lnkd.in/eikirbCq #AppStore thread #AppStoreOptimization

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🍏 Keyword duplication mistake in unequal fields in #AppStore ❌ Here I told you what cross-localization is - https://lnkd.in/dc42QC_X Now let's analyze the mistake we notice in almost every second #ASO project, it's called: "𝐃𝐮𝐩𝐥𝐢𝐜𝐚𝐭𝐞 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐢𝐧 𝐦𝐞𝐭𝐚𝐝𝐚𝐭𝐚 𝐢𝐧 𝐮𝐧𝐞𝐪𝐮𝐚𝐥 𝐟𝐢𝐞𝐥𝐝𝐬" When you are preparing metadata, pay attention to where you use the keyword in the metadata in one localization and cross-localization in the metadata (Title/Subtitle/Keywords). For example, if "fitness" is in English (US) in Title and in Spanish (MX) in Keywords, then Apple can index it from anywhere❗ You don't know where the indexing will come from.  So if Apple indexes the keyword from the Keywords field, you'll get a lower position. 𝐀𝐧 𝐚𝐜𝐭𝐮𝐚𝐥 𝐞𝐱𝐚𝐦𝐩𝐥𝐞 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐦𝐢𝐬𝐭𝐚𝐤𝐞: Planner 5D app - https://lnkd.in/d67JJ_8m 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐔𝐊) 𝐓𝐢𝐭𝐥𝐞: 🔹 Planner 5D: 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 Design 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚) 𝐒𝐮𝐛𝐭𝐢𝐭𝐥𝐞: 🔹 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 & Floor Plan Creator 𝐌𝐢𝐬𝐭𝐚𝐤𝐞: Incorrect use of the word "interior" for Australia. This means that Apple can index the word "interior" from the English (Austalia) Subtitle, but not from the English (UK) Title, and thus the position for "interior" in Australia will be lower. 🙄 𝐇𝐨𝐰 𝐭𝐨 𝐟𝐢𝐱 𝐢𝐭? ✅ Answer in the ASO Busters community - https://lnkd.in/eikirbCq in #appstore thread. #AppStoreOptimization

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Please give a heartly welcome to Sintra - Digital Business. Poland who switched to Apropo for estimating their projects! 👏 👏 👏 Sintra - Digital Business. Poland, who has been ranked the top (#1) #Shopify development company in the world in 2023 according to Clutch, is specialized primarily in 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗳𝗼𝗿 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 & 𝗯𝗲𝗮𝘂𝘁𝘆 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀. They’re also an official Shopify and Shopify Plus Partner so if you’re looking for #Shopify experts, it’s hard to find a better match 🏆 Sounds cliche? Then take that: one of their projects - https://www.velasca.com/ - has been featured among the top showcased projects on the Shopify website!! There ain’t many agencies that can share such a success story! ⭐ Given all the above, it’s incredibly flattering to us that such a well-esteemed and extraordinary company decided to use Apropo for estimating their projects. Here’s what Bartosz Kaluga, CEO at Sintra - Digital Business. Polan, says about the benefits observed after implementing Apropo: 📊 "I see 3 main benefits from switching to Apropo: 1) The estimates 𝗹𝗼𝗼𝗸 𝗴𝗿𝗲𝗮𝘁 𝘁𝗼 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 and give a great way to show them how adding / removing requirements changes the cost. It really helps in negotiations. 2) We save 𝗵𝘂𝗴𝗲 𝗮𝗺𝗼𝘂𝗻𝘁𝘀 𝗼𝗳 𝘁𝗶𝗺𝗲 thanks to reusing repeatable quote components and automations Apropo provides. 3) We finally have our estimates 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝗶𝘇𝗲𝗱 - it saves a lot of time, 𝗲𝗻𝘀𝘂𝗿𝗲𝘀 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗽𝗿𝗲𝘃𝗲𝗻𝘁𝘀 “𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲𝘀” during the development phase.” High-five to you Bartosz Kaluga and the entire Sintra Crew for building such a strong and specialized brand. We wish you guys tons of time saved, accuracy increase and deals won with Apropo!

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As we know from the recent report ‘Polish VC Market Outlook Q1 2024' by PFR Ventures and Inovo.vc, the Polish startup ecosystem in Q1 2024 decreased by 76% YoY in the number of transactions, and by 55% YoY in capital invested. The VC market in Poland nowadays is very difficult for startups. We have very few new investments and by the end of 2024, no sudden shift is expected. When chances of securing new funding are low, building strategic resilience in a startup is getting more and more important... Building resilience into a startup's business model, especially during a downturn is one of the most important elements of development strategy. Resilient startups are better equipped to weather economic shocks and emerge stronger from challenging times. So, how can startups build resilience into their business model during a downturn? You may want to consider: ➡️Cut costs strategically by renegotiating contracts, reducing headcount, or cutting unnecessary expenses to improve financial position. ➡️Optimize operations by streamlining processes, automating tasks, or adopting new technologies to reduce costs and improve competitiveness. ➡️Diversify revenue streams by expanding into new markets, launching new products or services, or exploring new distribution channels to create a more sustainable business model. ➡️Build a strong team with diverse skill sets, ongoing training, and a culture of resilience.   It's important to remember that building resilience is an ongoing process that requires constant attention and innovation. It's not a shift you make overnight. Sometimes difficult choices and burdensome decisions are a must. #startups #economicdownturn #VCmarket

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Export your ecommerce to Central and Eastern Europe 🚀🚀🚀 Considering expanding your online store? Central and Eastern Europe (CEE) could be your next big move with over 500 million potential customers in Europe. ui42 helps you to build success see our success story in comments. - Slovakia: Revenues increased by 123% YtY - Czech Republic: Revenues soared by 270% YtY - Hungary: Achieved a 75% YtY revenue growth Why choose CEE? - Abundant Customers: Tap into a vast market with easy EU access. - Innovation Hub: CEE is buzzing with new ideas, especially for tech companies. - Efficient Shipping: Modern transport infrastructure in CEE ensures product deliveries. - Proven Track Record: ui42 has empowered 87% of clients to expand their businesses successfully! Ready to seize the opportunities in CEE? Let's discuss your expansion strategy! #ecommerce #CEE #growth #easy #expansion #innovation #logistics #partnership #ui42

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As the head of the AI Task Group at IAB Polska I am thrilled to share with you a project that the team has brought to life. Our first publication, the "AI Guide 2024" is finally here and downloadable for free from our website! Congrats Maciej Leonard Żybula and The Team! We have already been asked about the English-language version, so stay tuned :) In this comprehensive guide, we have distilled our expertise and knowledge into nearly 120 pages of practical content on how to best integrate AI into your business with a special focus on marketing efforts. It covers the application of hashtag#AI tools in various marketing areas including: ➡️ Strategy, research and studies, ➡️ Copywriting, ➡️ Graphics, ➡️ Video, ➡️ Audio, ➡️ Media and performance. Not only does the guide delve into actionable tips and trends in AI, but it also provides insight into related legal considerations and the history of AI. The experts and I have given careful thought to guiding marketers in integrating AI effectively into their businesses. Make sure you don't miss out #AI #MarketingStrategies #DigitalInnovation https://lnkd.in/dQF9n8DZ

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For the third presentation at WarsawJS Meetup #116, it's worth staying until the end. We guarantee you won't be disappointed! 👍 The third to take our stage will be Przemysław Konefał — Lead Frontend Developer at Neuraum Ventures GmbH. Przemysław has a business-oriented mindset and over 6 years of commercial experience. As a T-shaped developer, he is familiar with backend development, DevOps, and data work. He specializes in Web Vitals and website performance optimizations. A philosopher by passion, sports are his second nature. So, what will he share with us? 👨‍🏫 Simplicity in the spectrum: Identifying and overcoming overengineering 👨‍🏫 One of the main pillars of maturing as a developer is mastering the skill of striking the right balance between underengineering and overengineering. This session aims to equip developers with a systematic approach to dealing with the latter. We'll explore the common reasons that drive developers to overshoot their solutions, particularly in the realm of frontend development. Then, we'll discuss the signs and in-code symptoms of unnecessary complexity. In the end, we'll dive into useful heuristics, mental models, and thought filters to refine our approach to project complexity, to find that sweet spot more consistently. Social media 🖱 ➛ https://lnkd.in/dxJ3s7pg ➛ https://lnkd.in/di4dz7ph 🔖 Reservation — https://lnkd.in/d3wy-w2z 👉 Livestream — https://warsawjs.com/live Przemysław Konefał will be presenting on Wednesday, 10.07 at 18:30 🕡 at our Meetup. You can't miss this! 🎉 #WarsawJS #Meetup #FrontendDevelopment #WebPerformance

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There is currently big debate in Poland regarding relation between so called news media and global platforms. I rarely comment on such topics, but this one is close to my heart. Feel free to grill me. I believe most people in this debate are using different definitions to describe what is happening. There are three concepts: media, publishers, journalists. Via Wikipedia: 1. Media (communication) - tools used to convey information or data. 2. Publisher - an organization or person that disseminates content to the public. 3. Journalist - a person who gathers information in the form of text, sound, or images, processes it into a form worth conveying, and disseminates it publicly. This is called journalism. Traditionally, media mainly referred to the press, meaning print. A technical tool. In this press (newspapers, magazines, yellow press), publishers disseminated many things, including journalism, but also other content like sports results, advertisements, stock market data, and even pornography or celebrity photos. These things were often more important to the audience than journalism. This did not make the press something noble (or better) than other media, like TV or radio. Media are just tools. Also, publishers themselves did not necessarily have noble motives related to journalism. It was believed that to be a good commercial publisher, it was worth having good journalism - in my opinion, mainly because it allowed for higher advertising rates in media used by the publisher (thus increasing the value of the distribution tool). In the opinion of others, it was about attracting attention. Some believe it was done for the public good. This belief, as the new medium - the internet - showed up, turned out to be false. Advertisements can be sold just as expensively without quality journalism (you just need good data). Publishers can, but do not have to, sponsor so-called good content or journalism. Publishers can make big bucks without even producing so called content. It also turned out that journalists do not need the help of commercial media to create valuable information and disseminate it (e.g., Oko Press). What we see today is, in my opinion, a mix-up. Commercial publishers (mostly profit-oriented companies) are trying to defend their outdated tools (media) using the argument of defending journalism (public mission). Nowadays, however, these three things are not connected. I believe that journalism in the free commercial model (i.e., open online) has no future. Future lies with paid media (e.g., Oko Press) or media sustained by public funds and taxation of global media corporations (Google and similar). What I am not addressing here is the issue of the fourth estate, i.e., the control function traditionally understood as the press (implicitly - hard journalism, including investigative journalism) towards democratic power and its role in the fight against autocratic regimes. This is a political problem, not a business one.

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Why should you choose MT&MARKETING? Today I want to share with you my experience in marketing and present some interesting offers for potential clients of my company. We are a team that selects an individual approach to each client, rather than working according to a template, and we know how to improve your business. 🚀 Experience in marketing: We have been working in the digital industry for many years and have helped various businesses achieve their goals through effective marketing strategies. Our team consists of talented professionals with diverse experience in SEO, content marketing, social media, PPC advertising, and many other areas. 🌟 Offers for clients: 1️⃣ Integrated marketing strategies: We develop customized strategies that meet the unique needs and budget of each client. 2️⃣ SEO optimization and web analytics: We help to increase your brand's visibility in search engines and analyze the results to continuously improve strategies. 3️⃣ Social media and content strategies: We create engaging content and plan strategies to increase audience engagement. 4️⃣ PPC advertising and conversion optimization: We launch effective advertising campaigns with maximum ROI. 5️⃣ E-commerce strategies: We help you develop and promote your online store. If you are looking for a competent marketing partner to help you grow and develop in the digital age, we are ready to help! Sign up for a consultation to discuss your needs and determine the best strategies for your business. We know how to increase sales and reach the next level in business! 📅 To sign up for a consultation, you can send me a personal message or leave a request at https://lnkd.in/dnAKmrbG. Thank you for your attention and see you in the world of successful marketing! 🚀🌟 #marketing #digitalmarketing

One funny story about when UX and UI go in the wrong direction. This is a mobile app from one huge telecommunications company in Poland. Did you know that when you go through the app and want to skip to the next page (1), you don't have any possibility to do this? Why? Because your action triggers an additional popup (2) to make a call to this company. It is not important to answer the question now: on which phones does this problem not occur. If this problem happens on most popular phones, it means it is a serious mistake. Especially if you encounter this problem with one of the biggest telecommunications companies. And would you see a better place for the quick contact button? Have a nice day!

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The very first video production in Elitmind under my watch 🍾 An energetic day in the Warsaw office, a great atmosphere on set and a very pleasant end result. 🎥 💎 For context: many companies are now jumping on the hype regarding AI, but few can boast ironclad competence in this area. And when it comes to Elitmind, they're the real deal! Microsoft's audit is ultra-detailed and rigorous, and even to qualify for it, you have to be a Champions League-level player. 👑 #videocontent #B2Bcontent #AI

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Fintech is the most innovative component of the financial sector. Poland is a country where not only ideas are born, but they are also implemented to the market. Interesting facts: 📊 there are over 300 #fintechs registered in Poland which places our country at no 1 🥇 in the CEE region. 📊 40 % of them are present on the foreign markets. 🥇 if we put aside such global companies as PayPal, Visa or MasterCard, BLIK - Polish mobile payment system is currently the number 1 among top European players dealing with the mobile payments. Polish Investment and Trade Agency (PAIH) proudly supports Polish fintechs on the foreign markets, among others in Switzerland. If you are interested to learn more about Polish fintech landscape, you shouldn't miss our Fintech Business Breakfast in Zurich. Use this great opportunity to meet the representatives of 12 innovative companies & establish new business contacts and 📌 reserve your free entrance at https://lnkd.in/dQQvXFri 📆 April 25th, at Tenity, Pfingstweidstrasse 110, Zurich, 8:30-11 AM Łukasz Chrabański, Anna Polanska, Kasia Jedlińska, Piotr Brewiński, Dr. Katharina - Kasia Lasota Heller, Oliver Bertschinger, Michael Katz, Wiktoria (Victoria) Przybylska, Dawid Ostrowski

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Dear Czech friends, if you would like to exclude ALL YOUR facebook DATA FROM 2007 to be used in Meta AI, you have only up to 26. of June. Refer yourself to the following link: https://lnkd.in/eF4qxVgs and state some reasons like "GDPR compliance", "copyright" or "personal and religious beliefs" etc. Also note that the form is tied only to one email address, so if you have multiple accounts or an account associated with multiple addresses you have to submit (and verify) it multiple times. Source: https://lnkd.in/e-t8_FHj

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