An educated guess by an outsider:
According to Wikipedia (whatever weight that holds for you), the townsend has the units of an electric field divided by a number density, which works out to $\rm V\, m^2$. However, the torr and bar are units of pressure. The ideal gas equation for number density,
$$
n=\frac NV=\frac P{kT}
$$
requires a factor with units of energy ($kT$) to convert between number density and pressure.
In other words, your conversion factor with pressure units depends on the gas temperature.
One way to check this guess of mine would be to compute the assumed temperature in your confusing reference about SF$_6$, and see whether that temperature makes sense given the rest of the paper.