Ni-repost ito ni Bambu
Global Commercial Director @ Bambu | Performance Marketing | Ecommerce | Lead Generation | Hospitality
It's mid-year review season! ☀️ Not the most fun time for us agency people but we do get to reflect with our partners on some of the great work we've done so far this year at Bambu. This one stood out from a hotel partner... less than $5k spent on Google Ads this year and over $75k generated in direct booking revenue... that's equivalent to paying a 6% commission to acquire direct bookings via Google Ads vs +16% on OTAs... #PerformanceMarketing #HotelMarketing #GooogleAds #DirectBookingStrategy