While Sony likes to mention to the media that it is the #1 interchangeable lens mirrorless (ILM) brand globally, its statistics often refer specifically to full-frame. Across all ILM cameras, Canon and Olympus have been Japan's top ILM brands over the last decade, but Sony has regained top position.
While monitoring the camera market over the past year has been like riding a volatile roller coaster, now that 2020 is behind us it can be properly evaluated as a whole. BCN+R, a major Japanese camera retailer, has released its data from the whole of 2020 and it is unsurprisingly pretty bleak.
BCN+R has published its final sales numbers of interchangeable lens mirrorless cameras sold in Japan in 2020, and the winner is likely to surprise: the Olympus E-M10 Mark III outsold all others last year.
BCN Retail has published its April report of camera sales figures in Japan and, as expected, the huge slump in sales continues apace. In March, BCN data revealed a 50% drop compared to 2019; as the pandemic continues to exert a severe economic toll, April numbers show an even greater dip.