Yes / No Forms

Multi-step optin forms and campaigns are one of our most popular campaign types because they significantly increase conversions.

Often people are worried that giving visitors two options may reduce conversion, but our data shows otherwise. It often leads to an increase in conversion by as much as 18% thanks to behavioral psychology.

As explained by the psychology principle, Zeigarnik Effect, people who begin an action are more likely to complete it which means that visitors who click the Yes button are more likely to opt in. People are also more likely to opt in if they feel they have a choice.

Our Yes/No Forms let people choose the action they want to take next, by clicking on one of the two buttons.

Case Study See How InternetSuccesGids Boosted Optins 250% Using Yes/No Optins

How OptinMonster Customers Use Yes/No Forms

Yes/No style multi-step forms let you grab visitors’ attention and present them with a targeted offer at the right time.

OptinMonster customers have used these multi-step campaigns to:

  • Segment their audience by offering two different lead magnets
  • Offer content upgrades, product demos and webinars
  • Show relevant discount offers
  • Redirect user’s attention to popular blog posts and pages
  • Improve affiliate earnings by showing exclusive offers

Some OptinMonster customers integrate Yes/No Forms with our Fullscreen Welcome Mat, to segment visitors when they land on the site and redirect them to a targeted landing page. This gets their customers further into the conversion cycle, so they can generate maximum possible revenue from each customer.

Case Study SnackNation Adds 1200 Targeted Leads Every Week With Yes/No Welcome Mats

SnackNation segments visitors using OptinMonster

Take Control of Campaigns with Targeting and Testing

Yes/No Forms work with all of OptinMonster’s beautifully designed themes, and you can use our Button Actions feature to decide what happens when the user clicks on each button.

For even more precise targeting, you can combine Yes/No multi-step campaigns with advanced page level targeting, OnSite Follow Up Campaigns®, OnSite Retargeting®, geo-location targeting, and more.

Case Study See How Cole’s Classroom Added $55,494 In Sales with Yes/No Popups

Our powerful conversion analytics show you exactly how well your multi-step campaigns are converting. You can further optimize your conversions by using our built-in A/B Testing tool to run experiments.

OptinMonster works on all website and eCommerce platforms including but not limited to WordPress, Shopify, Magento, BigCommerce, WooCommerce, and more. You can see a full list of our integrations.

If you’re serious about improving your website conversions, then you need to use Yes/No multi-step campaigns. Get started with OptinMonster today.

Effective Lead Gen Solutions Made Simple

OptinMonster’s drag-and-drop builder, simple but powerful triggers, and precise targeting make it easy to get started.

Easy Setup

Easily create and launch beautiful campaigns that are proven to convert in 5 minutes or less without needing a coder or designer!

Drag ‘n’ Drop Builder

Quickly create stunning campaigns using proven playbooks, ready to customize templates or your own custom design.

Page Level Targeting

Use behavior personalization to display page-specific campaigns based on each unique visitor’s interactions on your website.

Exit Intent Technology

Convert abandoning visitors into subscribers and customers at the precise moment they attempt to leave

MonsterLinks

Create a 2-step optin campaign from any link to improve lead generation and grow your email list fast. Proven to boost conversions by over 785%.

Smart Tags

Easily personalize your website with dynamic smart content for higher engagement and conversions.

OnSite Retargeting

Reduce abandonment and save money on external advertising by customizing promotions for returning visitors.

Smart Targeting Rules

Guide customers through your sales funnel by presenting new offers at each stage of their journey.

Advanced Scheduling

Run holiday promotions and other time-sensitive campaigns during specified periods, and display campaigns to visitors in their own time-zones.

Powerful Insights

Easily understand the metrics that matter and refine your lead generation strategy to boost your conversion rate.

Team Collaboration

Share access and manage permissions on your OptinMonster dashboard with coworkers, third-party consultants, or clients.

Easy A/B Testing

Make data-driven tests and decisions that will improve your conversions and revenue for any campaign.

Start Getting More
Leads & Sales Today
with OptinMonster!

Popups work, and you can get started for a few bucks a month. What are you waiting for?

Create and launch smart capture forms
today in minutes. What are you waiting for?

In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout