GroGro

Her deler jeg hvordan vi jobber med markedsføring og hva som tydelig har fungert og hva som ikke har fungert. Mye læring har det vært langs veien :) og mye mer vil det bli! Takk Shifter.no og Vilde Mebust Erichsen Jeg håper vår læaring kan bidra med noe nyttig til andre startups :)

We launched our first products 3 years ago with a determination to prove that taste and natural nutrition should be the new normal for food for kids. In fact, we wanted to blow up the entire concept of baby food and set the standard instead of following tradition. 🌐In our world, good food has no age limit and "baby food" does not exist. 🌐In our world, kids do not eat food older than themselves. 🌐In our world, pure ingredients are respected and concentrates avoided. 🌐In our world, there are no compromises for what kids actually deserve. And look here - about 80% of stores in Norway agree with us and now carry our products. And our passionate customers won't stop until we reach 100%. We are food fighters. And we are only getting started. NorgesGruppen Coop Oda

Thank you for the recognition and for one of the most comprehensive articles we've ever seen regarding the industry and new possibilities. How can one disagree with the new normal?

Ser fram emot att få dela ut GroGro produkter och prata mer om hur mat till barn faktiskt kan och borde smaka gott också till vuxna😋 Ses i Göteborg på onsdag🤩

En lite mer personlig vinkling om min resa med GroGro☺️ Tack The Way We Play för ett fint reportage🙏

Yes please to higher accountability and transparency. The future will be driven by smaller players who are committed to quality ingredients and minimal processing.

As we begin to welcome 2024 we want to thank our customers, partners, producers, investors, team members and our own families for the rollercoaster that was 2023. 🤯 During these last 12 months we have: 👉 Launched 2 new meals where the lentil stew won "best in test" by Dagbladet for both nutrition AND taste. 🏆 👉Created (?) the healthy snacking category for kids with our 3 Råwbars. 😎 👉 Sold over 750k pouches of our fresh food (more than doubling sales from 2022).🤯 👉Expanded from 80 retail locations to over 1 500. For this, we give tremendous credit to our customers for their voices in demanding change in their local stores. 🥲❤️ 🏬Covering Norway and Sweden, GroGro products are now found in: * Oda * NorgesGruppen chains (Meny Norway, Spar - select locations) * Coop chains (Obs, Coop Mega, Extra) * Axfood chains (Willy's, Citygross, Hemköp) * Mathem * ICA Gruppen (select locations) * MEDS Apotek With a new launch window coming up in just a few weeks, we already know that 2024 holds even more opportunities. So stay tuned. You will see a lot more of us in the near future. We are food fighters and we will continue to push until delicious and nutritious food for kids is the new normal. 📣

We've been holding onto a secret... Sweden has now firmly planted its (retail) flag in the GroGro family map. All 3 flavors of our Råwbars are available in over 600 stores along with online retailers Mathem and MEDS Apotek. This brings our total distribution to 1500 stores in just the last few months, up from just 80 before summer. We humbly admit that our journey into Sweden has not been smooth sailing. We needed to dig deeper and make more adjustments than expected. But we persisted with supportive customers, an incredible team and a partner in Axfood who was willing to take a chance. Now we are ready to make them all proud. Willys City Gross Hemköp ICA Gruppen

Takk for oppmerksomheten Shifter.no 😊🙏 Vi jobbar på 💪for å forbedre tilbudet av mat til den yngre delen av populasjonen, uten å diskriminere den eldre😋 (som også kan spise den😉)

We'd like to thank EU Business news for recognizing GroGro as the Best Children’s Organic Foods Producer 2023 in Scandinavia. https://lnkd.in/dPTHZJvG