Senior Analyst Web & SEO

Job Title
Senior Analyst Web & SEO

Job Description

We are seeking a Senior Analyst to join our Digital Analytics team. This role is crucial for optimizing our digital strategies and maximizing ROI through sophisticated data analysis and insights. You will work closely with cross-functional teams to harness the power of tools like Google Analytics, Salesforce and more to uncover actionable insights and drive strategic decisions.

Your Role

• Marketing Strategy: Contribute to the development and improvement of marketing strategies, proposing data-driven solutions.
• Strategic Vision Contribution: Play a key role in setting and executing the vision for digital analytics, ensuring alignment with overall business objectives and driving strategic initiatives.
• Digital Marketing Analysis: Conduct comprehensive analysis of user behavior, conversion funnels, and campaign performance to identify opportunities for optimization and growth.
• Reporting and Insights: Design and prepare regular and ad-hoc reports on digital activities and ROI, identifying patterns and anomalies to suggest improvements.
• MarTech Tool Utilization: Leverage tools such as Google Analytics, Google Ads, Google Cloud, Google Tag Manager, SEMrush, Salesforce, and others.
• Dashboard Development: Create advanced dashboards integrating various marketing, sales, and performance metrics.
• Cross-team Collaboration: Collaborate with marketing (advertising, automation, content, regional specialists) and non-marketing teams (sales, product, revenue ops) to understand business models and data needs.
• Documentation: Document the creation, use, and interpretation of dashboards and reports.
• Digital Technology Monitoring: Stay abreast of digital technology developments and suggest improvements.
  
  

You're the Right Fit If You Have:

• Educational Background: Bachelor’s degree in Marketing, Business, Statistics, Mathematics, or a related field.
• Experience: At least five years of experience in analytics, with a strong focus on marketing analytics.
• B2B Healthcare Experience: Experience in B2B healthcare marketing is a strong plus, providing valuable industry-specific insights and understanding.
• Technical Proficiency: Advanced experience with digital marketing tools including Google Analytics, Google Ads, Google Cloud, GTM, and data visualization tools (e.g., PowerBI, QlikSense, Tableau, Looker Studio). Experience with Google BigQuery is a plus.
• Analytical Skills: Ability to interpret complex data sets and derive actionable insights.
• Technical Knowledge: Understanding of databases, API calls, and intermediate to advanced Excel skills.
• Marketing Acumen: Deep understanding of digital marketing methodologies, tools, and campaign analysis.
• Communication: Excellent communication and presentation skills to convey technical concepts to non-technical stakeholders.
• Results-Driven: Proven track record of driving measurable results through data-driven strategies and optimizations.
• Detail-Oriented: Strong attention to detail with a passion for continuous learning and professional development.
• Language Proficiency: Fluency in English.
  
  

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
  
  

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.