Philippe Vorst

“So Menno, at least 95% of business owners are making a mistake they already know about?”. This is how you can make your revenue 2X or 3X with less stress. I’ll reveal one of the biggest mistakes every entrepreneur makes. Well, maybe not every entrepreneur but at least 95%... And the most crazy thing is that you already know this is a mistake. I’ll share the biggest key to getting rid of this problem and making your business skyrocket. But first, let me explain the mistake. It’s about focus… When people start out in the world of business they often run into the shiny object syndrome. This is where you switch between projects/opportunities a lot and don’t manage to get 1 thing off the ground because of the lack of focus and dedication. But then later, when finally getting the first results by focussing on one thing everybody makes the same mistake again. Inside of your business there’s a ton of opportunities, you currently have more than 10 different great ways to grow your business. But if you don’t choose one and stick to it until it’s successful you’ll get stuck. Big chance that’s what’s currently happening for you. So then what is my big secret to solve this? Well, you might not expect this from me because I’m not a little 12 year old girl but… Journaling is how you fix this. By writing you can get your thoughts in order and think clearly, this is an excellent way of staying rational and keeping a good overview of what’s going on. You can have conversations with yourself just by using pen and paper. Here are some questions I like to answer using my pen and paper for direction and focus in business and in life:            ⁉️ Which 20% of my actions today lead to 80% of the results?            ⁉️ What have I learned today?            ⁉️ What would I have done differently today if I got a second chance?            ⁉️ What advice would I give to someone else in my situation?            ⁉️ Where / or to whom do I need to start saying "no"? That’s it, good luck!

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🚀 Exciting news! 🚀 We're offering complimentary website and webshop audits to help you gain insights and identify improvement opportunities. Curious about optimizing your site or just want to learn more? Share your website in the comments or send me a direct message, and let's start enhancing your online presence! #WebsiteAudit #WebshopAudit #OptimizationTips

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In 5 years, I’ve grown 50+ Dutch eCommerce brands. (Here’s the truth about selling to 17 million people) Competition is fierce. Markets are saturated. There’s limited room for growth with a population of only 17.7 million people. The fact of the matter is, more & more Dutch brands are realizing this. So instead of pouring energy into growing in the Netherlands? More & more of these brands are going international: -> Taking market share elsewhere -> Building a vast & global customer list -> Spreading their brand image to new territory …If you don’t keep up then you’re at risk of being outpaced by competitors. Not only on an international scale, but even back at home in the Netherlands. This is because if a brand is successfully operating overseas then they’re building brand equity. They’re a lot more recognizable. They’re more trusted. There seen as more of an authority. If you’re trying to compete? It’d be ludicrous to see this & not try to follow suit & go international too. But that said - don’t force or rush it. A failed international expansion has a bunch of sunk costs tied to it like unsuccessful marketing & stock production.

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Always wondered what Influencer Marketing should look like on YouTube? Here's our free guide where we'll tell you all about the who, what, when and why, built by The Cirqle in partnership with Ruben Pijnenburg, MBA. Check it out and leave us a comment with your thoughts. Feel free to share! 🙏

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🌟 𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: 𝗞𝗲𝘆 𝘁𝗼 𝗦𝘁𝗲𝗹𝗹𝗮𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁! 🚀 In the fast-paced world of product development, understanding the direct link between customer feedback and product success is crucial. It’s not just about creating what we think is best, but rather shaping our innovations based on what our customers genuinely need and desire. 𝗪𝗵𝘆 𝗶𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲? 🤔 Customer feedback acts as a compass guiding the product development journey. It ensures that the product not only meets but exceeds customer expectations, leading to increased satisfaction, loyalty, and, importantly, a robust bottom line. 𝗔 𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: 🌐 Imagine a local coffee shop introducing a new coffee blend. Rather than assuming what customers might prefer, the shop owner decides to engage directly with them, seeking opinions on a variety of blends. Feedback is gathered through taste tests and direct conversations about aroma, flavor profile, and even the branding of the new blend. Based on the responses, the shop owner discovers that a significant portion of their clientele prefers a lighter roast to the darker ones previously favored. Acting on this information, the shop introduces this new, customer-approved blend and sees a remarkable increase in sales and positive reviews—clear evidence of the power of listening to your audience. Engaging with your customers and seeking their feedback isn’t just beneficial; it’s essential for staying relevant and competitive in today’s market. Tools like SurveyMonkey, Google Forms, and direct customer interviews are invaluable resources that can help you gather and analyze feedback efficiently. What You Can Do Next: 1) Start Small: Implement a simple feedback form on your website or a quick survey after purchase. 2) Act on the Feedback: Show your customers that their opinions matter by making real changes. 3) Keep the Loop Going: Regularly update your feedback mechanisms to adapt to changing customer needs and market conditions. Remember, integrating customer feedback isn't a one-time task—it's a continuous part of the product development lifecycle that can yield tremendous rewards. Let's make customer-centric innovation the cornerstone of our product development strategies. Share your thoughts and experiences below! 👇

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A little sneak peek into the before and after of our latest brand video for CARU Containers 👀🤯 Let us take your video to the next level with Invelo Agency

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The tap is leaking at the plumber's home. 👨 🚰‍🔧 For all my Dutch agency owners out there, it's something they will recognize. The company builds impressive websites, but your own is the hardest to design, build, and update with new content. 😖 You're either too busy for clients, not inspired enough, or, most likely, a combination of these two. I know many agencies that have designers in-house who outsource it, nonetheless. It's just freaking difficult. But at surf&turf, our website was so outdated it had an Albert Heijn 35% off sticker on it. 🛒 So we came in action and together with our friends from Baldadig - Creatief Bureau and Carlotte Mos we did a complete make-over of our brand. Pieter de Jong helped us out with some fantastic front-end skills. All in line with our five-year strategy, developed with the help of the incredible Rian Verhagen 🙌🙌 🙌 It's just a start, so the question for all my followers: What's missing on this website? Let me know, and if your reaction is the most helpful, we will send you some client merchandise ;) The result: https://wllw.co/b9mX37Srq (of course, built on Shopify)

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Quick update: As we increasingly collaborate with partners outside the Netherlands and Belgium, we've decided to expand our services to the European market (& UK). Therefore, from now on, I'll also be posting in English. 🤓 Why aren't we targeting the American market right away? Simple, we don't know this market as well as the European one yet. Of course, we are developing in this market and currently working on a few case studies. But for now, one step at a time. PS: Bring on those automatic AI comments… 😅

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"The creative process is one of human's most complex and beautiful parts. Creativity is messy, frustrating, enjoyable, and different for everyone. Being creative helps us understand ourselves and the world"...... We are changing business landscapes with technology and cutting-edge marketing techniques that are changing the meaning of branding and profit in every sales strategy! Join us....... it takes one call or email! #metgala #seo2sales #globaltech #marketing #branding #socialmedia #contentcreation #ceoinsights #cmosinsights #provisors #digitalmarketing

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Only big changes bring big uplifts. With small changes you can not see big uplifts. No, that is not true. See the example of COGNITEER. - we presented with Fabian Hans together in our webinar “A/B testing for beginner” a few weeks ago. In this A/B test, small adjustments were made to the consent text on a lead form where the consent text was slightly changed. The hypothesis was simple: IF the consent text is simplified, THEN users will be more likely to check the consent box and submit the form, BECAUSE the process feels less intrusive and easier to complete. The result? These subtle tweaks led to a 17% increase in lead generation. Small changes are often easier to implement and test, allowing for a more agile approach to optimization. Do you test smaller changes, and how has your experience been with doing that? #varifyio #experimentation #abtesting #cro

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My dream? Crafting unforgettable workshops in interesting locations that inspire both me and my attendees. Imagine combining business growth with integrated experiences. And if we can hit the golf course together? Even better! ⛳️ Help me create the perfect workshop experience by sharing your thoughts in this quick survey: https://lnkd.in/eExvauP4

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Exciting News! We’ve Launched Our New Website - Kleptofinder! Have you got any images online? Maintaining control over your brand or creative work is crucial whether you’re a professional photographer or an enthusiastic hobbyist. With Kleptofinder, you can easily track where your images are being used across the internet. HOW IT WORKS --- Upload Your Photos: Quickly upload images from Instagram, your desktop, or any online source. Comprehensive Search: Our powerful reverse image search technology scans the entire web to find instances of your photos. Insightful Results: Receive detailed reports showing every site where your images appear. WHY KLEPTOFINDER? --- 1. Extensive Scanning: Our advanced system covers the breadth of the internet, ensuring no use of your images goes unnoticed.  2. User-Friendly Interface: Uploading and tracking your images is simple and efficient. 3. Take Control: Gain the insights you need to protect your images and uphold your rights. Join us at Kleptofinder and take charge of your creative work! Visit our website now to get started. Visit www.kleptofinder.com to find out more. #KleptoFinder #Photography #PhotoProtection #ReverseImageSearch #ProtectYourWork

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8 Powerful Lessons I’ve Learned From Helping Dutch eCommerce Brands Expand Internationally: 1) Set your intentions from day one. Even if you’re a small eCom brand starting out in the Netherlands, always keep your long-term expansion vision close. When I started Kickso, I knew that helping Dutch brands expand to other countries would become our main goal. 2) You cannot copy-paste your Dutch eCom strategy into new markets. From content, to creatives, to pricing and logistics, everything must be tailored to each new country. Otherwise you’re setting yourself up for disappointment. 3) Your network is an asset. Many of our biggest wins, like landing SPIE (€1.6B/yr) and Boels (€1.47B/yr) came from personal connections. Don’t underestimate relationships when it comes to international business. 4) Invest in boots on the ground. You won’t fully grasp how a new market thinks, behaves, & operates from behind a desk in Amsterdam. Make connections, talk to suppliers & get your presence known. 5) Adaptability is everything, international eCom is fast-paced. Be prepared to pivot your strategy based on new insights, market conditions & new data. 6) Don’t just localize, hyperlocalize. It’s not enough to translate your ads & website into the local language. You need to present your marketing campaigns in a way that touches on their cultural nuances & behaviors. 7) Learn from the best. Study other Dutch brands like Rituals & G-Star Raw who went on to hit tier-1 status. At worst, you’ll come away with more ideas, insights & inspiration for your brand & products. 8) Focus on the fundamentals. There isn’t a “magic formula” to expanding your brand internationally. It’s preparation, strategy & being open to changes in approach. Hope this helps brand owners looking to scale

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[Activity Analysis] Self-installation Activity: A Case Study about Google Wifi In May 2021, we moved to a new house and bought various new products and services. This new life ecology led to an independent research project. I collected data about my own experience of using products and services. I reflected on the self-installation activity and consumer service from the perspectives of both a real consumer and an independent researcher. I use the Ecological Observation method to guide this project. There is a case study about Google Wifi. You can find more details via the link below: https://lnkd.in/ghZDvRkq Their model ends in the "Purchase" process. This is not a full journey! It doesn't consider the Self-installation Activity! (6/13/2024)

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Exciting news for Dutch businesses! Learn about "Ing-Domeinen: Een Marketingstrategie voor Nederlandse Bedrijven" in our latest blog post. Explore innovative ways to stand out in the world of marketing and connect with your audience. Read the full article here: https://ift.tt/7OLVxaC

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