Bernt Muurling

Hey marketing mavens! 🕶️ Did you notice a pop-up in Meta about connecting GA4 directly from the platform? If so, you’re part of a very limited beta roll-out! 🎉 𝐌𝐞𝐭𝐚 & 𝐆𝐀4 Native Integration: Now in Beta! Big shoutout to Tika Spijkerman for spotting this gem. Haven’t seen it live yet, but here’s the gist: Meta claims you can now link your GA4 account in just 5-10 minutes. Just log in, set your preferences, and boom—done. Sounds too good to be true? Let’s break it down. For those of us who live and breathe data, here’s what this integration promises: 1. Speedy Setup - No more wrestling with UTMs. Connect GA4 to Meta in minutes. 2. Seamless Syncing - Pick and choose which properties to connect. More control, better insights. 3. Privacy in Control - Define what Meta can access. But let’s not forget Meta’s colorful privacy history. 🤨 4. Conversion Simplicity - Easier cross-platform conversion tracking. Map Meta conversions to GA4 without pulling your hair out. If you’re using Meta Ads and GA4, this integration could save you time, improve data accuracy, and help optimize your campaigns. But remember, both platforms have their quirks with attribution. Stay Tuned! Access is limited for now, but watch for updates. Feeling overwhelmed? Check out our GA4 UP subscription. We audit your setup, implement new features, and keep you up-to-date on privacy laws like GDPR and CCPA. Let us handle the nitty-gritty so you can focus on the big picture. Keep crushing it, data warriors! 🚀

6

Update: Google Ads Advanced Bucketing Results 21% increase in total revenue & 11% increase in Blended ROAS. ‌ A while ago, I shared a case study where I and my colleague Dennis Westerbeek created a script to include stock velocity and other data points into our product feed. You can read that here: https://lnkd.in/ekWg9FKe The results after a few weeks are strong and look like it was a great decision. Graph Explanation: In the below graph, you can see the revenue per week per main channels based on GA4 data. The revenue is on an item ID level. Total revenue = the total revenue per week from the three channels. ‌ We launched the new strategy at the beginning of week 15 (red line). Interestingly, in the first two weeks, Google Ads started to get an instant boost since some products got more room in the budget. ‌ After two weeks, I assume the initial learning phase of the campaigns ended, and Google CPC started to stabalize and drop down (yellow line) However, revenue from Google Organic started to grow, which was exactly one of our goals, to not push products in Google Ads that sell themselves and thus run out too fast of stock. ‌ When you run a structure like this, it is important not to stress over the numbers you see in the Google Ads UI. You have to look at the bigger picture. ‌ Our Blended ROAS went up by 11% while total revenue increased. With this structure, we don’t overspend on Google Ads on products that the client can sell anyway since they are unique and well-known. ‌ We use PMAx campaigns (branded excluded - we have an SS campaign to catch that traffic). I know it’s not possible to make PMAx work, but as Mike Ryan said, “No, it’s necessary.” What do you think of this structure? If you need help with your PMAx struggles feel free to send a DM, happy to chat! #googleads #pmax

31

5 commentaren

New Google Ads Masterclass - Action The new Google Ads Masterclass from PPC Mastery starts in May. If you buy this masterclass with the code Adriaan, I will send you my template for free. For more information click on the link. #PPC #SEA #Ads #GoogleAds

18

🖼️ 𝐀𝐮𝐭𝐨-𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐇𝐨𝐫𝐢𝐳𝐨𝐧𝐭𝐚𝐥 𝐈𝐦𝐚𝐠𝐞𝐬 for #PerformanceMax 🖼️ 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 has introduced a new feature for 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐱 campaigns to 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚𝐝 𝐯𝐢𝐬𝐮𝐚𝐥𝐬. This feature can automatically create 𝐡𝐨𝐫𝐢𝐳𝐨𝐧𝐭𝐚𝐥 𝐢𝐦𝐚𝐠𝐞𝐬 from vertical assets by adding a blurred background when not provided by the advertiser. This news was shared by Joey Huijsmans and Adriaan Dekker. 💭 I can imagine using this feature if my clients don't provide enough assets. What are your thoughts on this? Will you use it, or would you prefer to generate images from scratch using AI? Share your comments below! ------------- ♻ Like or Share this post to spread the word 🔔 Connect with me for the latest news on #GoogleAds and #MicrosoftAdvertising! 🚀 Follow me, Hana Kobzová, and hit that 🔔 icon to ensure you stay updated. #PPC #SEM #PPCadvertising #PPCmarketing

33

6 commentaren

𝐂𝐚𝐬𝐞: How we generated €94,659.70 in 120 days for MOAI with Google Ads 📈: MOAI is a paddle board brand, based in the Netherlands, but active throughout Europe. They had struggles scaling in multiple countries at the same time, and contacted us to help them with that - all while keeping high cash flow. We did not only expand our ads’ reach to multiple countries in Europe, but we optimized every bit of the account towards as much profit as possible. We installed Server Side Tagging (with ProfitMetrics to get profit insights as well), restructured the account and executed well-educated experiments to increase results – with success. Google Ads was their saviour in this time period. This is what the founder of MOAI wrote about us: “𝘉𝘦𝘧𝘰𝘳𝘦 𝘸𝘦 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘈𝘮𝘱𝘭𝘪𝘧𝘪𝘻𝘦, 𝘸𝘦 𝘸𝘦𝘳𝘦 𝘪𝘯 𝘢 𝘣𝘪𝘯𝘥 𝘢𝘵 𝘔𝘖𝘈𝘐: 𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘤𝘰𝘴𝘵𝘴 𝘸𝘦𝘳𝘦 𝘩𝘪𝘨𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘦𝘢𝘳𝘯𝘦𝘥. 𝘖𝘶𝘳 𝘨𝘰𝘢𝘭 𝘸𝘢𝘴 𝘤𝘭𝘦𝘢𝘳: 𝘴𝘦𝘭𝘭 𝘮𝘰𝘳𝘦, 𝘢𝘯𝘥 𝘲𝘶𝘪𝘤𝘬𝘭𝘺, 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘪𝘯 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘸𝘩𝘦𝘳𝘦 𝘸𝘦 𝘸𝘦𝘳𝘦 𝘯𝘰𝘵 𝘺𝘦𝘵 𝘸𝘦𝘭𝘭 𝘬𝘯𝘰𝘸𝘯. 𝘛𝘩𝘢𝘵’𝘴 𝘸𝘩𝘺 𝘸𝘦 𝘤𝘩𝘰𝘴𝘦 𝘈𝘮𝘱𝘭𝘪𝘧𝘪𝘻𝘦, 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵𝘴 𝘪𝘯 𝘎𝘰𝘰𝘨𝘭𝘦 𝘈𝘥𝘴. 𝘞𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘦𝘥 𝘯𝘦𝘹𝘵 𝘸𝘢𝘴 𝘰𝘱𝘵𝘪𝘮𝘢𝘭. 𝘛𝘩𝘦𝘺 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘯𝘦𝘦𝘥 𝘢𝘯𝘥 𝘸𝘰𝘳𝘬 𝘨𝘳𝘦𝘢𝘵 𝘸𝘪𝘵𝘩 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮. 𝘛𝘩𝘢𝘯𝘬𝘴 𝘵𝘰 𝘵𝘩𝘦𝘮, 𝘸𝘦 𝘢𝘤𝘩𝘪𝘦𝘷𝘦𝘥 𝘵𝘰𝘱 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘭𝘢𝘴𝘵 𝘴𝘦𝘢𝘴𝘰𝘯 – 𝘮𝘰𝘳𝘦 𝘴𝘢𝘭𝘦𝘴, 𝘦𝘷𝘦𝘯 𝘪𝘯 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘸𝘩𝘦𝘳𝘦 𝘸𝘦 𝘸𝘦𝘳𝘦 𝘱𝘳𝘦𝘷𝘪𝘰𝘶𝘴𝘭𝘺 𝘭𝘦𝘴𝘴 𝘬𝘯𝘰𝘸𝘯. 𝘛𝘩𝘪𝘴 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘮𝘦𝘢𝘯𝘴 𝘢 𝘭𝘰𝘵 𝘵𝘰 𝘶𝘴. 𝘐𝘵 𝘪𝘴 𝘰𝘶𝘳 𝘴𝘱𝘳𝘪𝘯𝘨𝘣𝘰𝘢𝘳𝘥 𝘵𝘰 𝘧𝘢𝘮𝘦 𝘪𝘯 𝘯𝘦𝘸 𝘮𝘢𝘳𝘬𝘦𝘵𝘴. 𝘈𝘮𝘱𝘭𝘪𝘧𝘪𝘻𝘦 𝘪𝘴 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘢𝘯 𝘢𝘨𝘦𝘯𝘤𝘺; 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮. 𝘛𝘩𝘦𝘺 𝘩𝘢𝘯𝘥𝘭𝘦 𝘰𝘶𝘳 𝘣𝘶𝘥𝘨𝘦𝘵 𝘴𝘮𝘢𝘳𝘵𝘭𝘺, 𝘵𝘩𝘪𝘯𝘬 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤𝘢𝘭𝘭𝘺 𝘢𝘯𝘥 𝘢𝘭𝘸𝘢𝘺𝘴 𝘨𝘪𝘷𝘦 100%. 𝘐𝘧 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘣𝘰𝘰𝘴𝘵 𝘺𝘰𝘶𝘳 𝘰𝘯𝘭𝘪𝘯𝘦 𝘴𝘢𝘭𝘦𝘴, 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭𝘭𝘺, 𝘨𝘰 𝘧𝘰𝘳 𝘈𝘮𝘱𝘭𝘪𝘧𝘪𝘻𝘦. 𝘛𝘩𝘦𝘺 𝘢𝘳𝘦 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘢𝘭, 𝘵𝘩𝘪𝘯𝘬 𝘰𝘶𝘵-𝘰𝘧-𝘵𝘩𝘦-𝘣𝘰𝘹 𝘢𝘯𝘥 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘳𝘦𝘴𝘶𝘭𝘵𝘴.” We’re proud of how we can help our clients. - P.S: We’ve still 2 spots open to work with us this month. If you want to be our next success study, shoot me a DM. 💌

89

18 commentaren

📈 How to boost your marketing campaign tracking? As promised, the slides of our first talk at Measurecamp Amsterdam.

46

6 commentaren

The HORROR! 😳 You log into one of your clients Google Ads accounts and discover that the client has added an unprofitable and irrelevant broadmatch single word keyword to your wonderfully well performing campaign. And it was added early last week whilst you were on holidays and sent your campaign crazy in a matter of days. As account managers, we've all been there. A lot of the time, the client is well meaning but has little knowledge on the havoc this type of "assistance" can have. Apart from reviewing the change history every day or so (and this is inefficient when managing multiple accounts) what else can you do to catch this early on? Implement a script. In particular the 'Change History Alerts' script by Nils Rooijmans. Scripts should form part of every Google Ads managers arsenal. If you're not sure where to start, start here with a handful of easy to implement and understand scripts that will save you time and provide insights quickly. https://lnkd.in/gRstGuMT

3

1 commentaar

Learn how to create a 'Google Traffic' metric in Meta ads reporting for insightful results. #FacebookAds #GoogleAds #ConversionTracking

3

What is the IAB Transparency and Consent framework? Lieke Kettenis just sent me a message some time ago about the IAB Transparency and Consent framework. For people who do not know if they need to select this option. The IAB Transparency and Consent framework is normally used when your website is displaying ads from the IAB vendor list: https://lnkd.in/eDZQZ4yZ When you select this option you get the chance to see the partners in Ad settings. If you make use of a CMP it is really easy to implement this. #PPC #SEA #Ads #Tip

30

New podcast is live! In this podcast Dean Gravina interviewed me with a lot of questions on how to get started and how to optimise your campaigns! Make sure to have a listen and have a great day. #PPC #SEA #Ads #GoogleAds

14

1 commentaar

Google Ads Settings template I made some updates again to my Google Ads Setting template: - Added a how to measure a button video & 12 new tips! For next week I will make a whole new sheet 👀 For more information check my template. #PPC #SEA #Ads

26

... and 'Run'! Testing Google Ads Adios for the first time. Feeling excited and really curious to see the results! 😍 For the people who are not familiar with Adios: it can generate and/or upload image assets for your Ad Groups. Adios will use AI to generate personalized images based on the specified ad group context (e.g. based on the ad group name or keywords). ALWAYS. BE. TESTING 😎

33

5 commentaren

The integration of Meta Ads with Google Analytics 4 (GA4) is currently in a limited beta test, but it has the potential to be a game-changer for advertisers. If you're a Meta Ads user who leverages GA4 for user behavior data, this integration is definitely worth exploring when it becomes more widely available. It has the potential to save you time, improve data accuracy, and ultimately help you optimize your advertising campaigns for better results.

6

Segmenting your Shopping and PMAX Campaigns is the path to next level scale. Custom labels for your products are your guide. And they shouldn't be static, they should be dynamic! Sure, your 1 campaign with all products can do ok. Segmenting per product is also fine. But we don't settle for fine. The structure below is a good starting point for segmentation, scale and unlocking new opportunities. We use Channable for our Feed management. Credits to them for the insightful image below!

16

4 commentaren

Do you use the Trending Search Terms script by Nils Rooijmans in your accounts? With Google pushing more on broad match and automation you probably should. I've seen examples where out of nowhere the algorithm goes after one search term like crazy. Luckily the script spots this and makes it easy to decide for you to exclude or build a separate ad for it. Here's the link: https://lnkd.in/e9NXmd4T

56

7 commentaren

Don't let Google Ads Scripts intimidate you! 👨‍💻 You can get started with scripts in multiple ways, even if you're a beginner! Learn all about the benefits and ins and outs of Google ads scripts in our recent webinar featuring top PPC expert, Nils Rooijmans. Link in the comments. 🔗 #googleads #ppc #digitalmarketing

5

1 commentaar

Are you also spending more time outside of a Google Ads account? When I started, Google Ads management was 85% in the interface. Since April-May 2023, I'm doing so many other things outside of an account: - Creating scripts - thanks ChatGPT 😁 - Working a lot as a Data Specialist - Feed Management - CRO checks and even changes if needed - Working a lot more in Google Merchant Center, a lot more And the list goes on. I don't say that before last year this wasn't the case, but now it's getting more and more. I consider myself still a pure specialist, but in order to be a better one, I know that I need to do other things than just know the interface inside out. Mike Rhodes had a nice explanation in one of his workshops, that in the near future there will be two bigger branches of PPC specialists: 1. A PPC specialist with more affinity towards creating creatives 2. A PPC specialist with more affinity towards scripting and data analysis/engineering. I can only agree with this. If I look back at the past months, my daily tasks compared to two years ago are so different. I think I spend around 55%-60% less time in the interface. I'm curious how you are experiencing it. P.S. I'm definitely in group 2. 😀

37

5 commentaren

OK I got a question for all you Google Ads Experts out there: Who has Demand Gen seen work? Like really work? I’m curious about your cases: Did it do nothing? Did it increase branded searches? Did it fill your audience lists (and thus profitable on remarketing)? Did you see the campaign spend but also get some conversions? Did you see the campaign work AND got a high return on ad spend? Did you have a high ROAS AND were you able to increase spend profitably? Please share your findings in the comments!

54

33 commentaren