State of Tomorrow

What an amazing milestone for OECD - OCDE — Congrats on the launch of your new website! It’s a great start to an exciting journey, with many more opportunities on the horizon. ✨ Massive shoutout to the OECD team and all our partners who collaborated to bring this vision to life! AmeXio Jellyfish

♳ 𝗛𝗼𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? Most business leaders know customer centricity is a safe bet to get a competitive edge and loyal customers, but establishing a culture of customer centricity is easier said than done. Even with the best intentions, you might end up talking the talk, instead of walking the walk. Spending lots of time and attention on customers, without a readiness to reshape internal structures to fit their reality, and a commitment to having an outside-in perspective on ideas and solutions, results in an organisation that is customer-focused, but not customer-centric. Recognising which is which, can mean the difference between tweaking the status quo, and setting course for a fundamentally better future. #CustomerCentric #CustomerFocused

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗕𝗶𝗼-𝗯𝗮𝘀𝗲𝗱 𝗙𝘂𝘁𝘂𝗿𝗲 𝘄𝗶𝘁𝗵 𝗕𝗮𝗺𝗯𝗼𝗼𝗱𝗲𝗿 🌱 Imagine a world where composites are made from sustainable, high-performance bamboo fibers. Recently, we partnered with Bambooder Biobased Fibers BV, a pioneer in this bio-revolution, offering an eco-friendly alternative that doesn't compromise on performance. ⛰️ 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲: While Bambooder's innovative engineering secured initial fundings, scaling their business required a more mature, narrative-driven approach to resonate with a broader market and grow beyond their initial investors. 💡 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: We developed a compelling narrative, "Engineering the Bio-based Future," along with a new brand identity and user-friendly website to showcase Bambooder’s cutting-edge technology, R&D advancements, and environmental impact. 🔥 𝗜𝗺𝗽𝗮𝗰𝘁: They've attracted industry attention and fueled growth with 𝗮 𝗿𝗲𝗺𝗮𝗿𝗸𝗮𝗯𝗹𝗲 𝟱𝟬𝟬% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀. Bambooder's brand refresh and user-friendly website solidified their position as a leader in sustainable, high-performance composites. ✨

At the EGN Nederland (Executives' Global Network) event we hosted last Friday at our office, Adriano Bruno revealed a surprising truth: generational expectations are more similar than we think. Key takeaway: Ditch the stereotypes and focus on life stage, not age. People at similar career points share the same needs and aspirations. We all foster a desire to learn across generations, but very often, assumptions get in the way. One-on-one, two-way mentorship can bridge the gap, building understanding and empathy for high-performing, multi-generational teams. Let’s create a truly inclusive workplace and leverage each generation’s strengths! Shout out to Sander van Muijen for helping us organise this fantastic event! Thanks to all participants for their enthusiastic and open-minded engagement! Martijn de Bruijn, Bart Sep, Bart Doornbos, Liesbeth Kooijman, Ralph Van Roessel, Ruud van Dissel, Sander Heitbaum, Pim Kuit, Hanae Ben Allal, Tom Penning de Vries, Pamela van Geldrop, Cavin Mauricia, Gonçalo Torgal, Jael Koh, Vanessa Flink Thanks Nève Rabardel and Anne van Diepen for hosting the workshops! #EGNEvent #Insights #InclusiveWorkplace #MultigenerationalTeams #Diversity #TeamSuccess #Boomers #GenX #Millennials #GenZ

Prompt: imagine salmon in a river
 #AIneedsUX

Is this a product user? To make the next generation of products and services, we need to stop calling people users. This idea of 'users' engaging with 'products' is an stubborn habit from the early days of UX design. But this application-oriented viewpoint and oversimplification of human behaviour stand in the way of delivering genuine human-centric solutions, particularly in contexts where people would never think of themselves as users (patient, passenger, driver, student) and even more so in situations where multiple interfaces and services overlap. More on this train of thought at MIT Tech Review:
https://lnkd.in/gKnGJxBi #UserCentricDesign #DesigningFutures

Congratulations to NLC Health Ventures on launching your brilliant new identity and website! ✨ We're thrilled to be part of this pivotal moment and to see NLC embrace the unexpected. This new identity perfectly captures your commitment to disrupting and evolving healthcare. Here's to a bright future! 😎 #transformation #healthtech

M A K E   T H E   F U T U R E   T E S T A B L E “Will it work?” “Let’s find out” Having a vision and a plan is not enough to realise innovation; the trick is bringing it to life and assessing viability, desirability, and feasibility early and every step of the way. By prototyping, you get input from users on features, experience, and market fit. When done right, you also gain insights to inform business models, commercial strategy, marketing strategy, internal processes, technical feasibility, content creation, and operational requirements. Our holistic approach to prototyping goes beyond the traditional user testing, because we have seen that it no where near answers the most important questions in the early stages. To next time, consider testing an entire possible future. #DesignDrivenInnovation #Sandbox #FutureProof

M A K E   T H E   F U T U R E   T A N G I B L E At Tomorrow, we believe in making the future tangible for our clients. Crafting and designing a North Star vision isn't just a task; it's our commitment to guiding businesses towards their ultimate success. Having a clear vision means no more navigating in the dark. It means gaining clarity, direction, and inspiration, guiding every decision and action towards a common and - somehow - concrete goal. Without it, companies risk stagnation and irrelevance in an ever-evolving marketplace, ultimately finding themselves caught in the whirlwind of short-term goals and reactive strategies, unable to weather the storms of change. That is why we specialize in helping companies craft their North Star visions, ensuring they have a roadmap to navigate the challenges and opportunities of tomorrow. #NorthStar #VisionaryLeadership #FutureForward #TomorrowReady

M A K E   T H E   F U T U R E   R E A L 'Where to begin?' is one of the most daunting questions when it comes to innovation and transformation. Paralyzing even. In fact, most organizations have plenty of ideas for new products and services, and their leaders see the potential value that new technologies and optimized systems can deliver. What is holding them back is a lack of Execution Power. The power to start despite countless unknowns. The power of moving from ideation to validation in days. The power of consulting dozens of experts without designing by committee. The power of designing the optimal experience, narrative, logic, and process all at once and in sync. Over the years we have learned there is no wrong place to start. It is how you keep going that makes the difference. We also know how to boost execution power: from the inside, the outside, or somewhere in between. #innovation #transformation #design #future