RUMvision

A homecoming game! 😍 Very proud to announce that Erwin Hofman and I - proud Groningers- will be giving our first talk together EVER in our very own city. Last year we've given talks all over Europe: in the UK, Serbia, Norway, Germany, the Netherlands and many online. But this time is extra special, because it's right around the corner of our RUMvision office 🧡 . Come join us at MageTitans Groningen, September 13th, where we'll be giving our talk "We love LoAF & INP". Because we all know: ➡ Interaction to Next Paint (INP), Google's new Core Web Vitals, can be a challenge. ➡ Worldwide, the percentage of CWV rates who passed dropped by about 10%, including Hyvä sites. ➡ So, how do you improve it? Why should you even care? And better yet, can you finally pinpoint what exact third party is causing havoc? 😃 Yes. You can. Allow us to guide you through the awesome ways you can improve the responsiveness of your shop. Not only will you meet LoAF, you'll even love LoAF! Because, we all want a quick website, right? Link to tickets in the comments! See you there!

Aaah, so fun! Almost 1000 users of this silly little extension to get Core Web Vitals of the page you're currently on. In ONE click! 😎 👀 Install: https://lnkd.in/g3gtrfNK When giving demo's I often see this extension pinned on peoples browser, which is cool, as it is definitely a great way to start with keeping an eye on your #CoreWebVitals → With one click you'll get historical CrUX data of the website you're on → And you'll know which metric to improve The "downside"? → The data in the extension is aggregrated data of the last 28 days, meaning that you'll only know the real impact of a change on your site after 28 days. This is where you might need RUM data. Metrics in the red and no idea what to do about it? Let me know 😎

So, your customer has entered your shop. Now what? 🙃 How do you make them convert? In a free round-table webinar Mario Peshev and Laura Ruczui and myself will share best practices we've seen in the field of UX called: "The UX-Driven Route to maximized conversions 🏎 🌪" We'll talk about: ➡ Site speed and Core Web Vitals. Because remember, SUX sells! (= sitespeed user experience) ➡ UX quickwins that all organizations can use ➡ Best practices in personalization and #AB testing ➡Many more practical tips to improve #UX your site, and how this will help your customer, from brand affinity to conversions. This will take place this Wednesday 17 July and Thursday 18 July in the free online WebGrowth Summit, organized by Cloudways by DigitalOcean. It will cover a lot of interesting topics in 2 days, from #AI to #SEO, from #webperformance to #UX. Because we all want growth, right? 😍 Proud to presenting for RUMvision and be part of this amazing list of speakers! I'm very eager to learn from their insights as well, it will be great! Andy Crestodina of Orbit Media Studios , Gert Mellak from SEOLeverage, Georgi Petrov from NitroPack, Shelly F. and Nick Silkey from DigitalOcean, Laura Ruczui from Omniconvert, , Vassilena Valchanova, Brent Weaver, Weston Crewe from Local & Co, Jeremiah Broadway (JBroadway), Carolyn Shelby and Alex Moss from Yoast, Vladi Iancu Sign up here: https://lnkd.in/e7vVjPTa See you there!

🚀 Join us with industry experts Weston Crewe, Vladi Iancu, Karlijn Löwik, Laura Ruczui, and Mario Peshev on Day 2 of #WebGrowthSummit to get insights on how to maximize your website's traffic, revenue, and growth. 📆 July 18 | 🕚 12 PM ET - 3 PM ET Register for free ➡️ https://bit.ly/3VM8VHg

Exciting times⚽! Euro cup quarter finals are here! (Go NETHERLANDS 🧡 !) So based on the Core Web Vitals via RUMvisions free competition tool, I did some research.. and spoiler: It's not looking good for the Netherlands 😮 .. Check out who wins this #performance battle!

Me: "Let's talk about why you should care about FUX. Because it's a vital part of SUX". You: "Huh, what wordlingo is that⁉ Which.. is fair, but you should care! 💸 FUX= measures the First User eXperience, so the very first moment a user experiences your site, and nothing is in the cache yet. This is why FUX is almost always worse then the rest of their Site User eXperience (SUX). ➡A terrible FUX often causes a visitor to leave your site, which could have been avoided by optimizing for their specific experience! ➡ That's why in RUMvision, on our very first dashboard, we show you a FUX score based on the real experiences and in real time. So, that even #SEO and Product-owners are aware if there are chances to optimize their experience. ➡For #PPC, #Ads and #SEA this FUX becomes even more interesting, because you pay for that click! But if the experience is bad, why would a visitor stay around instead of moving to your competition? Nobody likes a slow website, we can all agree on that? Let's work on #performance!

We just launched our early-bird ticket sales for November 14 & 15, with Kara Erickson, Daniel Roe 🏡, Karlijn Löwik, Paul Calvano, Mandy Michael, Jason Grigsby, Anna Migas and Erwin Hofman. Who's joining us in Amsterdam, at the fifth #PerfNow? https://perfnow.nl/

Been so busy with Google I/O that I forgot to tell you all that I’d published this post on all the Long Animation Frame API (LoAF) updates we’ve worked on to help you debug INP more easily: https://lnkd.in/eygivmyf

LoAF this, LoAF that, but what exactly can you do with it?! In this article we break down a use-case where it helped us debug the INP faster and more accurate 😍 https://lnkd.in/eDw2_VNQ #webperf #corewebvitals #inp

This was a wild (and fun) web performance optimization journey 😅 When the client started out with using RUMvision they were in the middle of the process of migrating to another front-end. This happend around May 8th. When going live with a new website there'll always be some issues, whether it's #CoreWebVitals related or #SEO related... And that's totally fine, as long as you prioritize to fix them. In this case the new front-end had some layout shift issues as you can see starting at point "J". Ok, bummer. But let's fix it. We knew that the cause was Cloudflare mirage (mostly), but development was not ready to move away from it so we had to come up with some other fixes, that happend at point "I". We saw some improvements, but not close to passing. Eventually with testing and looking at the pros and cons of Cloudflare Mirage, they decided to get rid of it. With RUM data available they could look at other metrics that might have got worse after disabling Cloudflare Mirage, but no metrics were harmed. Only the CLS got way better! ❤️ That was a fun (and simple) performance journey.