EDGEncy - Helping Tech Companies Grow

☀ 🇳🇱 Are you heading to Amsterdam for a conference this summer? As Money20/20, TNW, and iGB Live are coming up in June and July, it’s a great time to think how to turn that conference experience into higher ROI. We can help you steal the conference spotlight by organizing a private event, inviting decision-makers from your target companies. We can organize official presentations followed by networking drinks; boat parties around Amsterdam canals, and private networking dinners - depending on your requirements we will help you choose the format and the venue. 🔎 How Does it Work? 1️⃣ Together with your company, we define precise and quantifiable business objectives for the event. We jointly establish the event's scope and budget in alignment with your predefined event KPIs. 2️⃣ Our team crafts a curated guest list of decision-makers from relevant companies tailored to your specific target audience. Simultaneously, we work on the planning and execution of every detail to create a memorable event that fosters meaningful connections.  3️⃣ As a result, you'll leave with invaluable connections, heightened brand exposure, and a strengthened industry reputation. We have successfully organized events from 30 to 200 participants for both startups and corporates. Let's talk about your event goals!

🔮 Attending conferences can be a significant investment of both time and money. Without a proper strategy, many things can go wrong - lousy late-night notes, expending energy on conversations that won't lead to conversions, and struggling to communicate your value proposition clearly. Together with BASEHUB we've been assisting founders in preparing for major tech conferences such as CES, Web Summit, and Slush. Check out Masha's talk on laying the foundations for conference strategy. 🚀 If you'd like the full presentation or want to discuss your business development, let us know!

Just wrapped up the final London edition of ICE 🇬🇧. Representing LiveGames we spent our time reconnecting with partners, finalizing agreements, and generating new business. Three days, 40 SQLs, and 20,000 daily steps after, I am ready to say goodbye to ICE London, and hasta el año que viene ICE Barcelona 🇪🇸.

👀 🇳🇱 Startup Visa in the Netherlands Are you planning to apply for a startup visa or know someone who is? At Amsterdam Tech Hub, we're on the lookout for startups with great synergy potential: 1️⃣ Innovative and scalable tech 2️⃣ Ready MVP 3️⃣ Global mindset & ambition What we offer: 1️⃣ Mentorship from seasoned investors, entrepreneurs, and experts in legal, marketing, and biz dev 2️⃣ Office space in the heart of Amsterdam 3️⃣ Regular networking events and connections to our ecosystem of enterprises, investors, and experts We can't wait to meet you! Just send an email to masha@edgency.nl or send me a message, and let's have a chat! 📧

🇳🇱 Are you considering expanding to the Netherlands? At EDGEncy, we've seen many successful cases of startups venturing into the Netherlands. Yet, we've witnessed instances where a lack of prior research led to a mismatch between product and market, forcing some to exit. That's why we crafted a small checklist, which can help companies evaluate crucial factors before expanding.

We're often asked, "What platform should you use to grow your business most efficiently?" However, selecting the right platform for business growth involves more than a simple 'one-size-fits-all' solution. Before delving into platform selection, consider these critical factors: 🚀 Your customer journey: What does the full path of your prospect look like? Avoid thinking in terms of simplistic sales funnels, where your prospect neatly progresses through Awareness - Interest - Desire - Action. The marketing sales funnel oversimplifies decision-making, often neglecting the complexity in the “messy middle” stage. Your job is to understand this part as much as possible, accounting for various paths your clients may take towards the desired action. 🍌 Low hanging fruits: Some platforms offer quicker results and learning opportunities. If you’re new to marketing activities, it’s important to consider these platforms as they can yield valuable insights. Utilizing “hacks” and “tricks” initially to capture low hanging fruit doesn’t exclude the need for a thoughtful, long-term marketing strategy. 🏅 Your competition: Don’t just mimic other players in the market. Instead, dive deeper and evaluate the market environment and trends based on your competitors' online activities. Are certain platforms chosen due to their relevant audience? Are there unaddressed gaps in the market? Conduct comprehensive market research before finalizing your marketing strategy. Remember, it's about weaving these insights together into a tailored strategy that aligns with your business objectives and resonates with your audience. #MarketingStrategy #CustomerJourney #CompetitorAnalysis #BusinessGrowth

Going through a mailbox full of post-conference follow-ups, I was inspired to share some insights on quality lead generation. In this article, I am happy to share how to avoid spamming your prospects' mailbox, outline common mistakes in the outreach messages, and how to avoid them. Viva spam-free LinkedIn and mailbox! Hope you find it useful! 😊

Last week, our team attended the Web Summit for the 3rd time. This was the busiest conference for us up to date, since we were there presenting several of our projects at once. This includes: 🚀 Introducing Amsterdam Tech Hub and making connections with the governments and VCs from non-EU to build bridges between the countries 💻 Generating leads for our clients in cybersecurity space 🌐 Further expanding EDGEncy - Helping Tech Companies Grow network, connecting with growing tech companies to collaborate with and new tools to integrate in our work. 🤝🏽 Reconnecting with already existing partners, clients and friends Some of our unofficial results of the WebSummit include: - 78 daily conversations about all the things tech - Learning about 30 problems we never thought can be solved with the help of tech - Average of 12 missed calls and 6 live locations to find a way to the next side event - 15 hours of pitches listened to throughout the conference We’re still processing all the conversations and connections we made during the conference. If we didn’t get a chance to meet during the Web Summit, feel free to book a meeting to keep the conversation going! Which conference KPIs did you achieve? Please share! Special thanks for our new connections for making Web Summit a valuable experience! Paul Clappers Rafiq Ahmed Julien Renkin Ivan Stankovic Elliott (Els) Denham Alim Khamitov PhD Alexander Avtuhov Philippe Stevens Ivo Ronner Pedro Aguiar Bas van Schijndel Wouter Vertogen Rutger de Graaf Iris Schut Baran Kılıçer

🔛 Tech conference season is going full speed, with some heading to Slush, and others gearing up for Web Summit. Regardless of the location, we all want to get the most out of these events. How to generate more leads and avoid aimless wandering and empty conversations? We've put methodology behind networking serendipity ⤵

Is your company attending Web Summit? Prepare for those warm Lisbon nights and a whirlwind of networking events. 🚀 In the middle of organized chaos, it's easy to lose track. That's where we step in, helping you not only navigate but to maximize your event ROI by organizing a side event that delivers qualified sales leads. How? 🎯 Focused Targeting. Our side events are strategically designed to connect you with the key decision-makers, eliminating aimless interactions and ensuring every conversation counts. 🌐 Proven Expertise. With a diverse portfolio organizing intimate gatherings of 20 to bigger events hosting 300 attendees with famous speakers, we’ve got you covered. From assembling guest lists to securing prime venues and creating impactful programs, we've got you covered. 📊 ROI-Driven Approach. It's not about getting lost in the Web Summit crowd; it's about making an impact. Our data-backed strategy ensures that your side event maximizes your return on investment. 🚀 Why Choose Us: In the picturesque setting of Lisbon, we transform events into experiences. We utilize our network combined with methodology. We're not just about organizing, we're about creating opportunities and giving you the edge you need in the Web Summit scene. Get in touch to discuss how we can make Web Summit Conference a success for your company.